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Similaire à Twin Cities Eloqua User Group - May 29, 2012
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Twin Cities Eloqua User Group - May 29, 2012
- 1. Twin Cities Eloqua User Group May 29, 2012
- 2. Agenda Updates & Announcements Eloqua R2 Updates How and when to use web analytic tools in conjunction with Eloqua Fav Eloqua Reports and Dashboards in Eloqua (E9 and E10) Ask the Consultants Open Discussion/Social Time ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 4. Updates & Announcements Road to Revenue Tours Continue roadtorevenue.eloqua.com Eloqua Experience 2012 eloquaexperience.com Nov 6 - 8 Rosen Shingle Creek, Orlando, FL AppCloud 400+ clients using apps ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 6. Eloqua Updates - R2, June 17th Improved Segmentation Options Improved Content Upload Proportional Image Resizing Improved Form Processing Step Improved HTML Source Editor ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 7. Eloqua Updates - R2, June 17th New/Improved Insight Reports Improved Content Upload Improved Engage Chrome Beta Secure Microsites Improved Lead Scoring Beta ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 8. Analytics: Eloqua vs Web Tools
- 9. Eloqua vs. Web Analytic Tools Web Analytics • Known visitors/content • Anonymous Visits • Advanced • Long Range segmentation Reporting • Multi-channel • Milestone Events integration • Path Analysis • Campaign ROI • Which pages/paths • Email Activity are $$ • Integrated across site reporting Traffic Trends: page views, visits, etc. ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 10. Eloqua vs. Web Analytic Tools Sales General CLR / UXP Enablement Analytics ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 11. Eloqua + ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 12. Eloqua + Reinvigorate + ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 13. Eloqua + Google Analytics + ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 14. Eloqua + Google Analytics + + + ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 15. Why Don’t the Numbers Match? Definitions of metrics (e.g., “unique” visitors) and time ranges differ Use of 3rd-party cookies vs. 1st-party cookies (not all browsers/visitors will accept 3rd party) Visit session lengths differ Implementation discrepancies for tracking codes and exclusion filtering Auto-filtering not standardized (bots and spiders) Latency between data capture and report logging For very large data sets, Google Analytics executes by ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 16. Fav Eloqua Reports & Dashboards
- 17. Report Names E9 E10 Agents Sending Email Batches Agents Contact Field Completeness Database Health Dashboard Contact Field Details Contact Field Value Contact Ac7vity Overview Ac7vi7es (tab on Contact record) Email Batch Overview Email Analysis Email Overview by Program Campaign Analysis Email Frequency by Contact Group Email Frequency Top 250 Visi7ng Companies Top Unknown Visitors Page Tags Page Tag Breakdown Upload History Upload History ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 18. Version-specific E9 Email Group Overview Visual Click-Through Report E10 Database Health Dashboard Bounceback History with Messaging ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 19. Reporting Empowerment E9 E10 Email Updates Subscrip7ons Export (excel, csv) Export (excel, csv, pdf) Email Link to Dashboard Send Now ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 20. Eloqua Reports What are your favorites? ...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
- 22. Open Discussion / Social Time REMINDER: Next Session - June 26th
- 23. 5757 Wayzata Boulevard Minneapolis, MN 55416 P: 763.355.1025 E: INFO@RELATIONSHIPONE.COM W: WWW.RELATIONSHIPONE.COM