Rich LoPresti

Greater New York City Area, Connecticut United States

President and Founder

Finance / Banking / Insurance

I learned how to sell solutions early on in my career. At age 11, I helped increase sales of expensive baseball card sets at a local dealer by suggesting we break up the complete sets into more affordable team groupings. My reasoning? No kid could afford the whole set, but would love to own all the cards from his favorite team. I guess you’d call that marketing to the micro-customer! By tweaking the same product that wasn’t selling and removing the biggest barrier to the store’s target market, we sold fifty times more of the team cards and successfully traded or sold the rest to other dealers to meet our increased demand (before Social Networks existed). I’ve come a long way sinc...