Integrating Social Media into Prevention Programs

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Presentation on social and mobile media at the Community Anti-Drug Coalitions of America National Leadership Forum XVII. Washington, DC. February 14, 2007.

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Integrating Social Media into Prevention Programs R. Craig Lefebvre, PhD CADCA National Leadership Forum February 14, 2007

Old World: Sources, Channels, Messages & Receivers

Networked World: Engagement, Interaction & Multiplexity Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors

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Social Network Sites “ The most frequently cited benefit of the internet was in helping people tap into [their] social networks” – Susannah Fox, Pew American Life and Internet Project, 6 Nov 2006

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Using New Media Kaiser Family Foundation. New media and the future of public service advertising. April, 2006. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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R. Craig Lefebvre, PhD Lefebvre Consulting Group Silver Spring, MD On Social Marketing and Social Change http://socialmarketing.blogs.com [email_address]

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