The document discusses social marketing in a public health context. It provides definitions of social marketing from various experts as the application of commercial marketing techniques to influence voluntary behavior change for individual and societal benefit. The document also summarizes the Bangkok Charter which identifies actions like advocacy, investment, capacity building, and partnership needed to address global health determinants.

1. Social Marketing in a Public Health Context R. Craig Lefebvre, PhD Social Marketing: Theory and Practice George Washington University School of Public Health and Health Services January 22, 2007