This is a presentation that was given at IgniteSydney. A similar, though much more indepth and technical behind the scenes presentation was given at the February meeting of the Sydney Drupal Users Group.

4. Online Purchasing Habits

5. Search vs Community Robocop vs The Terminator What’s your favorite book? Oh.

6. Why do we love Amazon?

7. 50%+ Amazon sales are driven by recommendation Also Bought

8. Good Reviews

9. Excellent Range

11. Everything AND the Kitchen Sink

12. Affiliate System Affiliate Website Recommended Reading Amazon Website Consumer

13. Rumour $40-80M in Lost Sales

14. Amazon in Australia

15. Don’t Be Tricked

16. A Little Less Shine? At present, Amazon will only ship the Kindle within the US, and books may only be purchased with a credit card billed to a US address.

19. Agent of Change

20. Success Equation Product Range Social Recommendations Price Point Quality Service Rewarding affiliate program