1. Hi!
Rhea Drysdale
CEO, Outspoken Media | @Rhea
How to Plan for
Long-Term SEO

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What makes a website great?

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The single
greatest factor
in the success
or failure of a
site is…
…you!

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“Greatness is not a
function of circumstance.
Greatness is largely a
matter of conscious
choice and discipline.”
Jim Collins

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We make choices.

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The wrong choice can result
in a costly mistake.

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Like choosing vanity goals
without the big picture.
Trusted,
single
domain
7 new
microsites

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Or choosing shortcuts without
weighing the risks.

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Human behavior forces
algorithm updates.

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This is why we can’t have nice things!

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Paid
Directories
Press
releases
Sponsorships
Associa2ons
Content
Blog
posts
Ar2cles
How-­‐to’s
Linkbait
Videos
Interviews
Other
Outreach
Rela2onship
development
News
men2ons
Blogrolls
Product
giveaways
Contests
Invest in Strategy, Not Tactics
Understand how to market your business and communicate the risks.

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Innovations in search
demand change.
Are you ready?

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Iden2fies
a
problem
Cul2vates
talent
Understands
their
audience
Provides
value
Brands
Be a brand. Every great, long-term brand…

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Problem / Mission
Unique products, customers = friends, and engaged buying decisions

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Talent
Company mission permeates the entire team

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Audience
Millennial woman who love unique clothing, accessories decor

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Strategy
Engaged community; make customers feel great about
themselves

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Diverse category offering builds natural links
http://www.adamasanborn.com/lindy-hop.html

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Results
$100 million in sales in 2012, 40% annual growth rate

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Industry Opportunity
Complex wants to achieve
at
least
1
billion
video
views
in
2014.

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Audience
Reach:
Influen2al
young
males
(16-­‐40)
ready
to
buy,
collect
and
obsess.

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Strategy
Multi-media platform--multi-domains and sizeable investment in video. Develop
original programming with editorial integrity.
+

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Results
90 million monthly unique visitors across all brands

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Industry Innovators
The future of journalism—explanatory journalism, experienced team, and
trustworthy news that informs marketers on how to take action / succeed.
“Danny Sullivan has
created a place for
all the search news,
all the time. He’s
leveraged all those
interesting bits into
live events and even
lead generation. It’s
a new model for a
digital news
business.”
Marc Andreessen

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Ranks
3rd
on
Google
for
“hummingbird”
Using
Search
Metrics:
458
backlinks
266
referring
domains

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Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia