Book now for our unique online course Four Weeks On Facebook: https://reachfurther.wufoo.eu/forms/four-weeks-on-facebook/ Learn how to create a Facebook page in the new Timeline format and develop a strategy for your business in just 2 hours a week for 4 weeks.

1. Argh! They’ve changed Facebook again!
What will it mean for my business page?
©Reach Further 2012
www.reachfurther.com

2. It’s actually good news, honest! What can you do
now on your Facebook page?
• Ability to moderate comments
• Cover photo is a great opportunity to show off products
and make a big impact
• Facebook visitors can message you – a new way to
receive enquiries
• Ability to ‘stick’ a story to the top of your page
• Business pages now look like personal profiles providing
a consistency of experience across Facebook for users
©Reach Further 2012
www.reachfurther.com

3. What does the new Timeline look like?
Cover photo – 851 x 315px
Customers can
send you a private
Profile picture message
Like button
Choose which apps appear here ©Reach Further 2012
www.reachfurther.com

4. Make a post ‘stick’ See which of
to the top your friends like View
the page too history
Double column for the
wall
©Reach Further 2012
www.reachfurther.com

5. Here are our 7 simple steps to take to get a brilliant
new Facebook timeline for your business page
©Reach Further 2012
www.reachfurther.com

6. 1. Enable the new Timeline for your personal
Facebook profile (if you haven’t already) – get used
to the look and feel on your own profile before you
start using it for your business page – there are a
lot of similarities. Go to:
https://www.facebook.com/about/timeline
©Reach Further 2012
www.reachfurther.com

7. 2. On your Facebook page take the tour and browse
the new look timeline:
• Experiment with adding different photos as the
cover photo. Choose a profile picture (the small
square image in the bottom left of your cover
photo).
• Click around and ‘play’ with it.
©Reach Further 2012
www.reachfurther.com

8. 3. Choose a cover photo for your new page – it should
be 851 x 315 pixels in size – although Facebook does
resize images automatically.
• Remember that you can change your cover photo at
any time – so you could have different ones for
different seasons.
• A photo is much better than a logo. You can’t use
your Cover Photo as advertising space – ie. like a
banner advert – it should be a photo.
• Look here for inspiration: http://on.mash.to/yWkOrh
©Reach Further 2012
www.reachfurther.com

9. 4. Fill in your company history – you can go right back
to when your organisation was founded. Have you got
any old logos or photos? Put them on the timeline!
©Reach Further 2012
www.reachfurther.com

10. 5. Decide if you want to moderate comments on your
wall and other privacy settings in ‘Edit Page’, ‘Basic
Information’, then manage comments in your Activity
Log:
©Reach Further 2012
www.reachfurther.com

11. 6. Tidy up your wall – you can hide posts, delete them
or highlight them (so that they spread across both
columns)
©Reach Further 2012
www.reachfurther.com

12. 7. Tell people about your new look page! Why not
‘pin’ a story on your new page to the top?
©Reach Further 2012
www.reachfurther.com

13. For further help with developing a strategy for your
Facebook page, why not come on our next online
course, Four Weeks on Facebook?
Book here:
http://fourweeksonfacebook.eventbrite.com
Or call us today: +44 (0)113 2781800
©Reach Further 2012
www.reachfurther.com