A guide from Reach Further about getting your LinkedIn profile to 100% following recent changes.

1. Is your profile still 100% complete?

2. Have you already done your homework?
Let’s look at what you should already have
for a complete LinkedIn profile – not just for
LinkedIn’s requirements for 100%
completeness!

3. 3 opportunities to link to pages on your
site with keywords in anchor text
Add your Twitter profile(s) – If
you’re on LinkedIn you need to be
on Twitter – But remember
syndicate with caution!
At least 3 recommendations – No longer a
requirement for 100% but still a necessity for
authentic testimonials of your work.

4. The Basics
Profile photo –
Professional - Clear,
.
smiling, looking at
the camera with a
Adding a profile photo makes your profile now 7 times more
detailed, snappy likely to be found in searches” - LinkedIn
professional“
headline
Past and current
positions incl. detailed
descriptions, a detailed
summary and
specialities outlining
your services and
“Having your 2 most recent positions makes your profile experience.
12x more likely to be found” - LinkedIn

5. Why does my profile need to be
100% complete?
• You are far more likely to appear in search results
• Maximise all the opportunities to showcase your
expertise & experience and linking to other online
evidence
• It’s not just about being 100% complete for
LinkedIn’s requirements.
• Show you know what you’re doing!

6. What’s changed?
Weightings have
changed the for the
requirements for a
complete LinkedIn
profile.
Here’s what I noticed
on my profile not too
long ago.

7. ‘Skills & Expertise’ is a new section that has
been added to LinkedIn profiles.
It is another requirement for your profile to
be 100% complete, in the same way that
you need a profile photo, summary section,
positions etc.
Remember you can see what you still need
to complete on your profile to get it 100%
complete on the status bar.

8. But it’s not just
that...
Have you got all of
these?
You may also
notice that you no
longer need 3
recommendations

9. So what do I need to do?
Skills: If you’ve already completed your profile
previously you should only need to add skills &
expertise.
You can add your skills in ‘Edit Profile.’ You should
be able to see the skills section underneath your
‘Experience’ section, unless you have re-ordered
the sections of your profile. (Remember you can
re-order the sections of your profile so you can
have the sections you would like to appear
highest at the top of your profile page.)
You need to add at least 5 skills to count for the
5%.

10. Use the ‘Improve your Profile
Tool’

11. Also…
• Can you add voluntary experience
to your profile?
• Adding your voluntary experience
is a great way to showcase other
skills you have gained outside of
paid employment at the same time
as showing your commitment to a
cause or community.
• It might just make the difference?

12. Get in touch!
www.reachfurther.com
0113 278 1800
lucy@reachfurther.com
@goetzy
http://uk.linkedin.com/in/lucygoetz