Pinterest is a social networking site where users can "pin" or bookmark images, videos and other media to virtual pinboards. This document provides an overview of Pinterest, outlines some concerns about its terms of service, and offers tips for how businesses can use Pinterest to drive traffic and engage customers.

1. Pinning with Pinterest – a simple guide to the newest
social networking phenomenon
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2. • What is Pinterest?
• What are the concerns
people have about it?
• How could a business use it?
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3. ©Reach Further 2012
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4. My Pinterest profile
Terminology:
• Board
• Pin
• Repin
• Like
• Follower/following
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5. One of my boards
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6. One of my pins
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7. • Pinterest is a way of
collecting links on the
internet and
representing them in a
visual format – imagine
each pin as representing So what?
a link to some
interesting content
• It integrates well with
Twitter and Facebook –
meaning you can easily
share ‘pins’ with others
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8. Use boards to:
• Collate and curate
interesting finds on the
internet
• Showcase your own
work and/or products
• Curate content for
clients on your area of So what?
expertise
• Have something else to
share to your social
networks (eg. Facebook
and Twitter) and further
boost your online
presence ©Reach Further 2012
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9. 99 problems…
Pinterest has been attacked
for its terms and conditions
which make users liable for
everything they share on
Pinterest – and give
permission to Pinterest to do
what they will with anything
you share on their platform
This has led some to leave
Pinterest in protest out of
fear of being sued
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10. 99 problems…
New terms and conditions
came out this week which
mitigate some but not all of
people’s concerns
Like a lot of these social
media sites it’s just
important that you read the
terms and conditions and are
comfortable with them
before taking the plunge
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11. • If you directly upload a pin,
Tips for using Pinterest ensure you either created it
yourself or you have explicit
permission to upload it to
Pinterest
• If you repin another pin,
consider whether there may
be a breach of copyright –
eg. a beautiful photo may be
owned by someone but a
silly social media meme has
been designed to be shared
and remixed
• In short, think before you
pin! ©Reach Further 2012
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12. Nice example of a business using Pinterest. You can’t
have an ‘official’ Pinterest business page yet but I
expect they’re coming soon.
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13. What can I do now?
Add the ‘Pin this’ button
to your website/blog as
Pinterest is proven to
drive traffic to sites:
http://pinterest.com/ab
out/goodies/
Create a personal
account for curating
content and to
familiarise yourself with
the platform before
using it for business
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14. Create an account for
your business – and a What can I do now?
series of boards on your
products – eg:
http://pinterest.com/bla
ckwellonline/
Add a ‘follow us’ button
to your website and
email signature:
http://pinterest.com/ab
out/goodies/
Encourage customers to
pin images of
themselves with your
products & follow your
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boards www.reachfurther.com

15. When you add a pin,
remember:
Put your key words in the
name and description
You have 500 characters for
the description – use it!
Add a link – ensure your
image points to where you
want it to
Remember it’s a social
network – comment and
reply!
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16. ©Reach Further 2012
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17. Get in touch!
www.reachfurther.com
0113 278 1800
bryony@reachfurther.com
@vahva
http://pinterest.com/vahva/
©Reach Further 2012012 2012
©Reach Further
www.reachfurther.com
www.reachfurther.com