CHANGE MANAGEMENT
Presented by :
Rubina Isidore
Batch – 3

BE THE CHANGE YOU
WANT TO SEE

WHAT IS CHANGE MANAGEMENT ?
Change management is an approach to shifting or
transitioning individuals, teams and
organisations from a current state to a desired
future state. It is an organizational process aimed at
helping change stakeholders to accept and
embrace changes in their business environment.

CHANGE MANAGEMENT REQUIRES
AND

AREAS OF CHANGE IN AN
ORGANISATION
 Strategic
 Structural
 Process-oriented and people-centered

REASONS FOR CHANGE
 Facing increased competition
 Smarter and more demanding customers
 Less brand loyal
 Improvements in operations can simultaneously
lower costs and improve customer satisfaction.
 Improving operations often dependent on advances
in technology

WHY ARE PEOPLE RESISTANT TO CHANGE ?
 Loss of status or job security in the organization
 Non-reinforcing reward systems.
 Surprise and fear of the unknown
 Peer pressure
 Organizational politics
 Fear of failure

PROSCI’S ADKAR MODEL OF CHANGE
 Awareness of the need for change
 Desire to participate and support the change
 Knowledge on how to change
 Ability to implement required skills and behaviours
 Reinforcement to sustain the change

KURT LEWIN MODEL

CHANGE MANAGEMENT
 Increase urgency : inspire people to move
 Build the guiding team : the right people
 Get the vision right : simple vision and strategy
 Empower action : Remove obstacles
 Create short-term wins : Set aims that are easy to
achieve
 Don't let up : highlight achieved and future
milestones
 Make change stick : Weave change into culture

COMPONENTS OF CHANGE MANAGEMENT
 Change management process (Prosci's research)
 Phase 1 - Preparing for change (Preparation,
assessment and strategy development)
 Phase 2 - Managing change (Detailed planning
and change management implementation)
 Phase 3 - Reinforcing change (Data gathering,
corrective action and recognition)
 Readiness assessments
 Communication and communication planning
 Coaching and manager training for change
management

COMPONENTS OF CHANGE MANAGEMENT
 Training and employee training development
 Sponsor activities and sponsor roadmaps
 Resistance management
 Data collection, feedback analysis and corrective
action
 Celebrating and recognizing success