Short intro on why tablet and mobile publishing is important and what Readz can offer

1. Simply Beautiful Tablet Publishing
Design, content creation, editing and publishing all in a single platform.
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2. With Readz, publishers and brands can offer
their readers a superior tablet reading
experience.
It’s easy, fast and affordable.
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3. Mobile/Tablets and Reading
The Numbers Matter
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4. Mobile/Tablet and Reading
“112.5 million US adults are
expected to own a tablet in 2016.
That’s over on-third of US adults.”
Forrester Research
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5. Mobile/Tablet and Reading
“People love to read on their tablet, preferring it to their mobile phone, computer and
even the newspaper.” Online Publisher Association, June 2012
Source: OPA Online Publisher Association, June 2012
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6. Mobile/Tablet and Reading
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7. Mobile/Tablet and Reading
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8. Mobile/Tablet and Reading
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9. Mobile/Tablets and Reading
CONTENT APPS 1.0
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10. Apps 1.0
The majority of big brands offer some content in the “digital” or
“mobile” space. If they offer an app, it is usually an exact replica
or near-replica of the print version.
Source: Alliance for Audited Media, 2012 - - 210 respondents
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11. Apps 1.0
Success and uptake by readers varies
Source: Alliance for Audited Media, 2012 - - 210 respondents
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12. Apps 1.0
Going digital seems profitable, so
why are apps and e-readers falling
behind?
Source: OPA Online Publisher Association, June 2012 --- 210 respondents
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13. Print in Digital Clothing
Source: Charles Lim, Sparksheet
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14. Print in Digital Clothing
...it just doesn’t work
• PDF-replica, or enhanced print
• Bloated: 500-700 Mb per app...
• No focus on a liquid, interactive experience
• Can be expensive to make
• No web features, SEO, analytics
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15. Customer Reviews on Apps 1.0
people love the content, not the experience
• Examples from
• Wired
• Mens Health
• Martha Stewart
• Popular Science
• ....
Source: iTunes, Feb 2013
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16. Mobile/Tablets and Reading
APPS 2.0
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17. Apps 2.0
• Fast, light, liquid
• Navigations and presentations are native to
mobile and tablet devices
• Responsive design / cross-device
• Tendency towards HTML5 infrastructure
• Web features, SEO and analytics
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18. Examples of Apps 2.0
• Social Magazines
• Zite, Flipboard, Pulse, Google
Currents, Yahoo Livestand,
AOL Editions...
• Aggregators / RSS feeds
(FB, Twitter)
• Flipboard example
• Launch mid 2010 (basic
basic)
• Sept 2011 3.5M users
• Dec. 2011 5M users
• Aug 2012 20M users
Source: iTunes, Feb 2013
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19. The upgrade from 1.0 to 2.0
• Financial Times
• Used to be native
app on Newsstand
• Moved out of the
newsstand in 2011-
controversial move
then
• Today, happy with
the move to HTML5
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20. Wednesday, February 6, 13

21. Readz Creates a
2.0 App
Reading Experience
- Liquid navigation
- Summary screens
- Open lay-outs
- Touch/swipe
- Reading list / bookmarks
- Light-weight
- HTML5-based
-Cross-device strategy
- Web functionalities
- Sharing
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22. Readz customers
create their own
branded app
- Create your own app style
- Use our library of visual design and
branding tools
- Create and design your own layouts
on the fly
- No coding or technical skills needed
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23. Readz customers
control the
publishing process
- Define a marketplace
- Distribute apps via email, website, etc.
- No approval process
- Publish instantly
- No 3rd party involvement
- Pay only for service
- No licenses and no revenue cuts
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24. Instant, Beautiful
Mobile and Tablet Publishing
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25. THANK YOU !!
bart@readz.com
#BartDP
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