The document discusses how real estate agents can use the internet, specifically the website Realestate.co.nz, to market properties and build their business. It provides statistics on Realestate.co.nz's traffic and market share. It emphasizes the importance of having an online profile through websites, blogs, and social media to establish expertise and get found online. Agents are encouraged to promote their listings through features and ads on Realestate.co.nz to boost traffic. Regular communication through email alerts and newsletters is also recommended to stay top of mind for buyers.

1. Online Marketing

3. Use of the internet

4. Your Online Profile

5. Your listings

8. over 400,000 unique browsers per month

10. International Traffic

11. International Traffic

12. NEW - Market Leading Website

13. Rich/easy browsing & searching

14. Larger Images

15. Specialised Site For Commercial Property

16. Specialised Site For Business Brokers

17. Specialised Site For Farms

19. Use of the internet

20. Your Online Profile

21. Your listings

23. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

24. The web is the most popular choice for property seekers NZ Real Estate market research - Nielsen Aug 09

25. Buyers spend close to 3 hours per week searching for property online NZ Real Estate market research - Nielsen Aug 09

28. Use of the internet

29. Your online profile

30. Promoting your listings

33. A blog

34. A social network page – Facebook

35. A comment on a blog

36. A quote in an online publication

37. A property listing

38. A YouTube video

39. A twitter profile

41. To create lead opportunities

42. To demonstrate your unique expertise

44. Dominate Google

45. Stepping up a gear - blogging Demonstrate your expertise & local knowledge Establish or be a part of the conversation Become the go-to specialist Nurture your profile – value will grow Track your profile – Google Alerts

46. Visibility in search results

48. Massive coverage

49. Targeted audience

50. Working for you 24/7

51. Perceived to be the best

52. Secure more listings

54. ADD YOUR PROFILE

56. Use of the internet

57. Your online profile

58. Your listings

60. Buyers are in control

61. What are they looking for?

62. Get the basics right Address Larger/high quality images Price More images Maps

63. Email alerts – first impressions count! FAIL!

64. Featured listings - boost your traffic FAIL!

65. Limited to three per suburb

66. Cost effective advertising – only $250 14 days with a featured listing delivers an audience of up to 10 times more viewings than a regular listing

68. Use of the internet

69. Your online profile

70. Promoting yourself