Denis Petrochenkov

Russian Federation, Moscow reg. Russian Federation

Head of Store Concept Design Department at MODIS

Retail

Store construction/renovation specialist in retail business. Carrying out the whole project for opening of a new retail object - starting with the design concept and finished with the first bill proceeded. Through my career I've opened a lot of stores for different brands and with different concepts - from classy to modern. It is also really interesting to see how the space works - to plan the store layout, to improve visual experience with help of light, POS materials and visual merchandizing. I've learned to analyze how the store works as a whole - after construction (which I've started with) to sales analysis and proposing solutions to cut "cold" zones in the store or to improve it wit...