Presentation on Online PR and specifically the Social Media News Release at Fresh Business Thinking Hit Me Refresh event

1. Online PR Demystified introduction

3. online press/news releases Design

4. Ivy Lee “ One of the founding fathers of modern day PR” (Wikipedia) history

5. history

6. current press release Image from Publicity Insider

7. the online media

8. the online media

9. the online media

10. solution

11. example

12. Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage

13. impact 997 releases analysed of which 71 Social Media News Releases Social Media News Release Traditional Press Release Improvement Average Editorial Coverage per release 10.2 4.9 108% Average Blog Coverage per release 4.8 1.1 336% Releases achieving 4 or more pieces of editorial/blog coverage 62% 41% 51%

14. impact Social Media News Releases achieve 89% greater attention 100 Social Media News Releases compared to 100 “Traditional” Releases

15. pr spam

16. pr spam

17. case study

18. case study

19. case study

20. case study

21. tools to know

22. tools to know

23. tools to know Referrals to RealWire Social Media News Release page

24. tools to know

25. tools to know http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better

27. conclusion

28. thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193