12. Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage
13. impact 997 releases analysed of which 71 Social Media News Releases Social Media News Release Traditional Press Release Improvement Average Editorial Coverage per release 10.2 4.9 108% Average Blog Coverage per release 4.8 1.1 336% Releases achieving 4 or more pieces of editorial/blog coverage 62% 41% 51%
14. impact Social Media News Releases achieve 89% greater attention 100 Social Media News Releases compared to 100 “Traditional” Releases