Maintaining and Growing a Brand Through Consistent Messaging
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The document discusses branding and how a brand is defined. It provides a quote from Scott White that states a brand is the sum of all the good, bad, ugly, and off-strategy aspects of a company expressed through various mediums and interpreted subjectively. The document then covers topics about maintaining a brand, the questions to consider about brand, results and planning, and discusses co-branding strategies.
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Maintaining and Growing a Brand Through Consistent Messaging
- 1. Branding Strategy Discussion Augsburg College Rebecca John November 18, 2009
- 2. Brands!
- 3. Topic 1 How do we maintain and grow our brand ?
- 19. The 5 Most Important Questions Results Plan
- 25. 4. Results to Date Results Plan
- 26. Body of Work
- 28. Results Plan
- 31. Brand Relationship Spectrum House of Brands Endorsed Brands Subbrands Branded House
- 32. Higher Education Examples Branded House
- 33. Considerations for a New Brand ?? ?
- 34. A Name is Not a Brand
- 35. A Name is Not a Brand
- 38. Brands!
- 39. Branding Strategy Discussion Rebecca John November 18, 2009
Notes de l'éditeur
- Workflow: The next big thing for business software guys isn't automating more-and-more behaviors of their customers. It's going to be meeting the desires of people to be appropriately, commercially, efficiently, measureably social and community-centric in a business context.
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