Presented as a workshop for Saddleback College Interior Design students, Spring 2013

1. Rebecca Knapp, MBA
Business Science

3. - Erik Qualman, Author

5. Mobile Social Media Stats
Americans spend ~2.7 hours a day socializing on their mobile devices
92% of mobile Internet is to socialize (compared to 79% on desktops)
People use their mobile phones 49% of the time for social networking
Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile
50% of Twitter’s 165 million users use Twitter Mobile
200 Million+ YouTube views per day on a mobile device
30% of smartphone users access social networks via mobile browser
Women ages 35-54 are the most active group in mobile socialization

7. Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall 7

10. 4 Zones of Social Media Channels

12. I need to eat
I ate
This is where I eat
Why am I eating?
Look at this food!
I’m good at eating
Why did everyone eat and leave?
Let’s all eat together!

13. Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall 13

15. The 4 Ps
The marketing mix includes the 4 Ps of Product,
Price, Promotion, and Place.

16. The 5th P of Marketing
Today, we need to add the fifth P to the Marketing Mix.

17. The Role of Social Media in the
Consumer Purchase Process
Increase Awareness
Influence Desire
Encourage Trial
Facilitate Purchase
Cement Brand Loyalty

19. What MUST you be on?
What should you be on?

20. Minnesota-based KSID Studio Interior Design.
Built up almost 2,000 followers for its more than 100
different boards
 “Chinoiserie”
 “Glamorous Boudoir”
 “Pool House Lighting”
Uses Pinterest to reflect its brand image rather than
simply present its portfolio of work
 Highly recommended by experts for this particular medium

21. Connects millions of homeowners, home design
enthusiasts and home improvement professionals
across the country and around the world
“With the largest residential design database in the
world and a vibrant community powered by social
tools, Houzz is the easiest way for people to get the
design inspiration, project advice, product
information and professional reviews they need to
help turn ideas into reality.”

22. Houzz’s prominent “Find Local Pros” button allows
users to find an interior designer within a specific
radius of his or her home, browse photos of the
design firm’s projects, and read reviews written by
clients.
Interior designers can also interact directly with
potential clients via the “Discussions” section, where
users post public questions about their home
environments and seek advice from other Houzz
users.

23. Leading online platform to showcase & discover creative work
A must for interior designers and firms
Called the “LinkedIn for creative professionals”
Behance makes it easy to showcase your projects:
Each post prominently displays how many views it’s had
Shows “appreciations” (thumbs up) and comments.
Users clicking on a project thumbnail can then choose to
“follow” a particular user or firm and to send a direct message

24. A potential client can:
Select the “Interior Design” category
Then filter the results by location, most viewed, most
appreciated, most discussed, most recent, or by a
specific content tag
This means there are dozens of ways for your firm to
connect to the right audience.

26. Productivity Apps
Paper by Fifty Three
If you're looking to turn your iPad into a
blank slate that you can easily, beautifully
fill with anything from a sketch to a
flow-chart, a list to an diagram, get
Paper and get creating.

27. Productivity Apps
Google Goggles
Search by taking a picture: point your mobile phone
camera at a painting, a famous landmark, a barcode or
QR code, a product, a storefront, or a popular image.

28. Productivity Apps
CamScanner
Turns your phone into a scanner and fax machine.
Auto-crops image, enhances image quality and creates
a PDF file
Shares PDFs via email, fax or printed via Internet,
uploaded to cloud, and managed by
tagging or searching.

29. Productivity Apps


30. Productivity Apps

Lets you post your long-term
goals, and then strike off and
distribute them across social
networks as you surpass them.

31. Reconvene at 7:00 in BGS 233

32. What MUST you be on?
What should you be on?

36. References
Social Media for Interior Designers
https://www.doodlehome.com/blog/87d9f/social-media-for-interior-designers
The Best Social Media Marketing For Interior Design
Firms Is Visual
http://info.means-of-production.com/blog/bid/256590/The-Best-Social-Media-Marketing-for-Interior-Design-Firms-is-Visual
Useful Resources on Social Media for Interior Designers
http://www.yuchenkuang.com/My-Research-Library/useful-resources-on-social-media-for-interior-designers.php
Step by Step Guide to Creating a Professional Houzz Page
http://cdn2.hubspot.net/hub/179740/file-271610781-pdf/A_Set_by_Step_Guide_To_Creating_A_Professional_Houzz_Page.pdf
Social Media Marketing for Designers
http://www.molloymanagement.com/interior-designer-social-
media-marketing/
Exposure of blogs benefits designers, readers
http://www.sfgate.com/homeandgarden/article/Exposure
-of-blogs-benefits-designers-readers-3172283.php
The Social Network
http://www.iida.org/resources/category/1/4/4/0/documen
ts/Social%20Network.pdf
Mashable – Interior Design
http://mashable.com/category/interior-design/
Interior Designers: Expanding Your Reach
http://www.interiorsandsources.com/article-details/
articleid/13499/title/expanding-your-reach.
aspx
Social Media for Interior Designers (SlideShare
Presentation)
http://www.slideshare.net/GeorgianneBrown/social-media-
for-interior-designers-7282140
How A Design Influencer Uses Social Media
http://www.rimonthly.com/Blogs/ridaily/May-
2013/Tweeting-About-Interior-Design/

37. Access this presentation and resources
at: www.RebeccaKnapp.webs.com