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Fashionably Practical: Fusing Fashion & Technology

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Part of the Summer Series, Design of Wearables.

Publié dans : Design
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Fashionably Practical: Fusing Fashion & Technology

  1. 1. Fashionably Practical: Fusing Fashion + Technology Kyle Chan, CCA and Jen Costillo, Rebelbot
  2. 2. Aesthetic Futures “Technology and fashion are a perfect match. The fast-paced progress of technology complements fashion’s ever evolving aesthetic.” – Bradley Quinn, (2012) Fashion Futures, London, Merrel
  3. 3. Agenda • Different Worlds • Case Studies • Design Process
  4. 4. Worlds Collide
  5. 5. Different Worlds SW/UX HWRF Mech/ID CLR/M AT PROD/ FIN PROTO Con/D ev TECH FASHION
  6. 6. Evolution
  7. 7. SW/UX HWRF Mech/ID Technology’s View
  8. 8. SW/UX HWRF Mech/ID • Fit – Biomechanical – Sizing • Form – Profile/Sleekness – Placement • Function – Environment – UI/UX – Displays Mechanical Challenges
  9. 9. SW/UX HWRF Mech/ID • Antenna – placement – Pattern • Power • Persistent connection • Protocol • Certifications – SAR – FCC – PTCRB – FDA RF Challenges
  10. 10. SW/UX HWRF Mech/ID • Volume of hardware • Power – Battery – Charging • Computing – Memory – speed Hardware Challenges
  11. 11. SW/UX HWRF Mech/ID • Algorithms • User Experience and Interface • Data Collection Software Challenges
  12. 12. Development Process Waterfall Method
  13. 13. • Aesthetics • Glamour • Craft • Seasonal • Experienced SEASON TARGET CUSTOMER MARKET Fashion’s View CLR/M AT PROD/ FIN PROTO Con/D ev
  14. 14. • Markets • Brands • Market categories • Price points • Seasons • Fashion Collection CONCEPT TO PROD. Market and Seasons
  15. 15. The Human Experience
  16. 16. • Long development time • Availability of materials • Managing many products • Production • Desirability COLOR/ MATERIAL ASSEMBLY FINISHING PATTERN PROTO- TYPE CONCEPT DESIGN Fashion’s Concerns
  17. 17. CONCEPT • Target market • Context/environment • Purpose/specific usage • Form vs function vs fit balance REALITY • Target market ≠ market segment • Price point • COGS • Fashion cycle • Production and distribution • Fabric and technology Product Concept and Realities
  18. 18. Model for Development for Wearables Gilsoo Cho, (2010) Smart Clothing: Technology and Applications Boca Raton, CRC Press
  19. 19. Model for a Successful Wearable © 2014 Kyle Chan and Jen Costillo
  20. 20. Proposed Model: Smart Clothing © 2014 Kyle Chan and Jen Costillo
  21. 21. CASE STUDIESApple “Smart Garment” patent related to Nike + iPod, 2012
  22. 22. WEARABLES ECOSYSTEM
  23. 23. WEARABLE CATEGORIES • Body signal and environment monitoring • Entertainment and/or social media • Photonic • Extra Functional • Artistic Smart Clothing Categories:
  24. 24. Social Emoting Wearable NECOMIMI • Brainwave sensors show your emotions • Awkward • Obvious in any setting
  25. 25. Geometry Darling Bag • High-end accessory • Flexible fashion statement • Understandable form • Photonic with extra functions SWITCH EMBASSY
  26. 26. The Core • Sensors: Smart Activewear ATHOS CLOTHING - Embedded in fabric - Muscles exerting force or stretching0- EMG - Heart rate - Breathing rate.
  27. 27. Haute Couture/ RTW CUTE CIRCUIT • iMini Skirt • £ 3,750.00
  28. 28. • Materialize 3D printed • Blending Social behavior and conceptual fashion Cutting Edge ANOUK WHIPPRECHT
  29. 29. BREAK
  30. 30. Starting Out Going from nudity to a product • What is your concept? WORKSHOP
  31. 31. 2/20/2014 32Costillo Exercise 1 • Who is your target market? DEFINE
  32. 32. Exercise 2: What do they need? DEFINE
  33. 33. ASSESS Fashion Strategy • Garment styling • Biomechanics • Textiles & Trimmings • Sizing & Fit • Device(s) placement
  34. 34. Exercise 3: make a mock up REFINE
  35. 35. Exercise 4: Antenna location? Where is there not RF in the way 36RF • Using the paper model, where could the antenna be located • Where to add the antenna without impacting mechanical or manufacturing design
  36. 36. Exercise 5: Power Strategy • Using the target market, what does their user story look like? • What would charger look like? • How long between charges? 2/20/2014 Costillo 37 What is acceptable to the consumer? 12 hours 1 day /constant use
  37. 37. Exercise 6: What Data Do You Share?
  38. 38. Making it last TESTING FASHION: • Durability and Sustainability • Fabric choices and care • Re-use
  39. 39. Waterproofing 2/20/2014 Costillo 40TESTING
  40. 40. Sweat Proofing • Choose Materials Carefully • Corrosion • Color-fastness • ISO formulations – ISO 105 – ISO 3160 – ISO 1164 • Homebrew • Lots of field testing 2/20/2014 Costillo 41TESTING
  41. 41. 2/20/2014 Costillo 42 Environment Proofing TESTING • Salt Water • Arid climate • Sun exposure • The Environmental Oven is your friend
  42. 42. TESTING Exercise 7: What are your big testing challenges or unknowns? • Name two ways around it. • Other Issues?
  43. 43. FUTURE of WEARABLES • Conductive fibers, dyes and textiles. • Print-as-needed components/items • Environmentally sensitive Dyes • Photo-reactive coatings • Seamless mechanics • Licensing
  44. 44. • Prototyping – Lilypad – Flora – Metawear (requires enclosure) • Sensors – Invensense – Nuerosky Resources
  45. 45. THANK YOU • Jen Costillo Jen@rebelbot.com • Kyle Chan kchan2@cca.edu

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