1. FUTUREBRAND PARIS for NESTLE CONFECTIONERY NHW questionnaire PARIS, 3th JANUARY 2011

3. Context and objectives The global objective is to strengthen Nestlé's NHW (Nutrition Health and Wellbeing) vision for Confectionery SBU and become the most enjoyable and nutrionally responsible offering within this category. The Intranet will be used as tool by Nestlé's employees to build this vision following ten actions to category transformation and development of a new generation of healthy confectionery products around light eating, premium desires and orientation towards balance. How can we support the employees for better understanding and how to adopt NHW (Nutrition Health and Wellbeing) vision into their business? How can the toolkit give a better understanding of the different recommendations concerning enjoyment and wellbeing? Competitors are very reactive in local markets and follow the same trends in confectionery. How can the Brand Building the Nestlé Way be more useful in rolling-out the NHW strategy in these markets?

5. What do people think Nutrition Health and Wellbeing Wellbeing“ “Responsible indulgence“”Nutrients with tangible health values” “Responsible communication“ ”Educating consumers“ “ Portion size“ “ Use of proprietary formulations” “Too much information” “Lack of pedagogy” “Lack of solution for local markets” “More interaction” “Less print and intranet” “More feedback from central marketing” “Need for trainings” ”Highlight the pleasure” ”competitors are very reactive” “would like to be the first” “very strict legislation” “communicate our competitive advantage” “it’s about product innovation” “it’s about responsible on-pack communication” The Enjoyment and wellbeing toolkit “ Nice” ”pleasant“ “too many areas” “no practical examples” “not familar with it” “Do not Highlight pleasure dimension“ “strict” “not technical enough” “Marketing driven” “Not pragmatic” “Too much colors” “More interaction with R&D” “More credible examples” “More case studies” “Local approach” “Legislation by country” “More evidences from Research and clinical Trial Results” “Clarify Nestlé & confectionery perimeters” Shaping the Future “ Competitive benchmark” “Framework evaluating our situation” “A clear action plan” “Lexicon of nutrional factors” “Consumer needs” “Monthly updates” ”Short reports including best learning from other markets” “More interactive tools” “examples of every category of products” “ simple and sharp information”

9. Annexe 1

10. Annexe 2

11. Stakeholder Questionnaire When: December 17-22th Who: Vikas Ahuja, Marketing Manager, India Duerig Andreas, Colombia Hortense Adam, NHW Manager, France Watine Wladimir, France Marina Padua, CMM, Brazil Nikhil Chand, Marketing Manager, Russia. Tania Grimaldi, Marketing Manager, Brazil Christianne Rosemblatt, Marketing Manager, Brazil Sue Hawksworth, Wellnes in Action Team, UK Kristen Mandel, Marketing Manager (with NHW responsibility), USA Gayle Bannon, Business Application Manager, Australia Celia Suzuki, NHW Manager, Brazil Alison Stancliffe, Innovation and Renovation Manager, UK

12. ABOUT NHW STRATEGY NHW strategy and vision are clear but: -Some are familiar with NHW exclusively for Confectionery and not from the whole Nestlé Group perspective -Lack of trainings and detailed information concerning some confectionery products like biscuits Are you familiar with the NHW strategy? Are you clear on the NHW strategy and vision from a Nestlé Group perspective?

18. ABOUT ENJOYMENT AND WELLBEEING Have you ever heard of the Enjoyment and Wellbeing strategy and toolkit? How often do you use it? Aware of NHW criterias but not familiar with the toolkit. Not seen frequently by everyone, specially when not having discussion on the NHW Is the information clear enough (language, structure, layout, flow), organized and easy to understand?Is it really actionable? Very actionable in general but may be not unique enough for Confectionary. - Need of global and detailed information - One complete version of the document rather than delivering update.

21. ABOUT ENJOYMENT AND WELLBEEING What do you think of the current graphic look and feel of the document? Nice and pleasant but: - Strict, doesn’t communicate too much about the enjoyment side. - Not technical enough, too much marketing driven - Need to be more pragmatic with less colors, since it’s not something we are going to share outside the group

23. SHAPING THE FUTURE How should the best in class case studies be structured and detailed for you to get the full story? - Before and after with clear business results - The Nestlé Hit parade including its community site - Short videos and reports including the best learning for other markets - Examples for every category of products - Simple and sharp information - Monthly report of what has been updated and what is new. - Marketing background

24. SHAPING THE FUTURE - Lexicon of nutrional factors - Consumer need and NHW strategy objectives - Framework evaluating our situation today - Competitive benchmark - A clear action plan What is missing today to easily roll-out the NHW strategy in your market? Is there anything else you would like to add or provide as suggestions for better material and support?