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CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:TRANSAMERICATALKSDOLLARSANDSENSE
MOSTCOMMUNITY INSPIREDCAMPAIGN
200+
77.3MILLION
IMPRESSI...
CAMPAIGN SUPERSTAR:THESEARETHEDROIDSYOU’RELOOKINGFOR
Despite the poor reputation banners get, Android understood the strat...
CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
BESTBRANDEDCONTENT
“Hey reddit, if we made a Mega Huge Ga...
This is the best performing banner ad in reddit history
CAMPAIGNSUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
PLAY
ME!
CAMPAIGNSTATS
LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS
FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTE...
CLICKTHROUGHTOPLAY
Computer	
  Slap	
  
Brad’s	
  Slap-­‐A-­‐Palooza	
  
Slaptop	
  Pinball	
  
Brad’s	
  Slap	
  Factory	...
CAMPAIGNSTATS
BESTNEWBRAND
CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Te...
GETTELEPORTEDWINNER:/U/ag11600
PLAY
ME!
CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:COMMUNITYCREATEDPLAYLISTS
COMMUNITYBRANDOF THEYEAR
BRANDINTERACTIONS
450+
2300+
TOTALCOMME...
CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:NEWBELGIUM’SPHOTOSHOPBATTLE
BEST SUBREDDITCAMPAIGN
50+CONTENTSUBMISSIONS
reddit: consider ...
BRANDSTATS
CAMPAIGN SUPERSTAR:REDDIT’S INNAGURALMAKER’SDERBY
BRANDOFTHE YEAR
CAMPAIGN COMMENTS
CROSSPLATFORM SHARES
1,500+...
CAMPAIGNSUPERSTAR:REDDIT’SINNAGURALMAKER’SDERBY
KEEPING THE MOMENTUM :12DAYS OFCHRISTMAS
The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community t...
When done correctly, reddit is the most engaging advertising platform on the internet.
ONYOURBRANDS SPONSOREDCONVERSATION
...
CAMPAIGNSTATS LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGNSTATS LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGNSTATS LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS FOREVERY SUBMISSIONTOTHECONTEST
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CAMPAIGNSTATS LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS FOREVERY SUBMISSIONTOTHECONTEST reddit Brands of the Year 2014

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Publié le

CAMPAIGNSTATS
LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS
FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTEST
BESTUSER GENERATEDCONTENT 25FULLYFUNCTIONAL
GAMES SUBMITTED
107,000+
CLICKSDRIVEN
EVERY
SUBMISSION
RECEIVEDAPRIZE
LAPTOPS, GIFT CARDS, AND REDDIT
SHIRTS FOR EVERY ENTRY
Lenovo needed an 8-bit game to mirror the new season of
their web series, Tough Season. They ran a competition,
targeted to our development community, challenging users
to create their own 8-bit games for a chance to win an
assortment of prizes. In the end, Lenovo could only award
their prizes to the top 5 games. But so many amazing
games were submitted, Lenovo stepped up and bought
EVERY users that submitted a reddit t-shirt as a huge thank
you for their work.

Publié dans : Marketing

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