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CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:TRANSAMERICATALKSDOLLARSANDSENSE
MOSTCOMMUNITY INSPIREDCAMPAIGN
200+
77.3MILLION
IMPRESSI...
CAMPAIGN SUPERSTAR:THESEARETHEDROIDSYOU’RELOOKINGFOR
Despite the poor reputation banners get, Android understood the strat...
CAMPAIGNSTATS
CAMPAIGN SUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
BESTBRANDEDCONTENT
“Hey reddit, if we made a Mega Huge Ga...
This is the best performing banner ad in reddit history
CAMPAIGNSUPERSTAR:NEWCASTLE’S“IFWEMADEIT”CAMPAIGN
PLAY
ME!
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LAPTOPS,GIFT CARDS,ANDREDDITTSHIRTS
FOREVERY SUBMISSIONTOTHECONTEST
CAMPAIGN SUPERSTAR:COMPUTERSLAPGAMECONTE...
CLICKTHROUGHTOPLAY
Computer	
  Slap	
  
Brad’s	
  Slap-­‐A-­‐Palooza	
  
Slaptop	
  Pinball	
  
Brad’s	
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CAMPAIGNSTATS
BESTNEWBRAND
CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Te...
GETTELEPORTEDWINNER:/U/ag11600
PLAY
ME!
CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:COMMUNITYCREATEDPLAYLISTS
COMMUNITYBRANDOF THEYEAR
BRANDINTERACTIONS
450+
2300+
TOTALCOMME...
CAMPAIGNSTATS
CAMPAIGNSUPERSTAR:NEWBELGIUM’SPHOTOSHOPBATTLE
BEST SUBREDDITCAMPAIGN
50+CONTENTSUBMISSIONS
reddit: consider ...
BRANDSTATS
CAMPAIGN SUPERSTAR:REDDIT’S INNAGURALMAKER’SDERBY
BRANDOFTHE YEAR
CAMPAIGN COMMENTS
CROSSPLATFORM SHARES
1,500+...
CAMPAIGNSUPERSTAR:REDDIT’SINNAGURALMAKER’SDERBY
KEEPING THE MOMENTUM :12DAYS OFCHRISTMAS
The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community t...
When done correctly, reddit is the most engaging advertising platform on the internet.
ONYOURBRANDS SPONSOREDCONVERSATION
...
CAMPAIGNSTATS BESTNEWBRAND CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED HUNDREDS 193,000+
CAMPAIGNSTATS BESTNEWBRAND CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED HUNDREDS 193,000+
CAMPAIGNSTATS BESTNEWBRAND CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED HUNDREDS 193,000+
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CAMPAIGNSTATS BESTNEWBRAND CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED HUNDREDS 193,000+ reddit Brands of the Year 2014

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CAMPAIGNSTATS
BESTNEWBRAND
CAMPAIGNSUPERSTAR:MARRIOTT’SGETTELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit as their platform of
choice to reward a very-deserving user with a Teleportation Party and a free vacation for them and a
friend. Users were challenged to submit “Why their community is the best” as an entry to the
contest. Hundreds of submissions poured in, the top 10 were put to a vote (on reddit), and the winner
received everything promised. Play on Marriott, play on.
CLICKSDRIVEN
OF BRAND/USER
INTERACTIONS
NOMINEE

Publié dans : Marketing

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