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The real estate story in India is growing bigger & bigger as it continues to receive an ever increasing inflow of funds. 
Merrill lynch has forecasted that Indian real estate sector shall grow from US $12 billion to US $90 billion in 
2015. The construction sector has grown at an average of 9.85% since 2000 with growth rates being as high as 16.2% 
in 2005 and 2006. 
The Real Estate Sector is divided into below 5 sub-sectors: 
1. Real Estate Construction Sector 
2. Real Estate Home Loan Sector 
3. Real Estate Internet Marketing Sector 
4. Real Estate Allied Sector 
5. Real Estate Marketing and Consulting Sector 
REAL ESTATE CONSTRUCTION SECTOR: 
Region Name of the Company About Project Spectrum 
NORTH 
INDIA 
 Market Capitalization of Rs. 
31.623.28 crores 
 Approximately 238 million sq ft of 
completed development and 413 
million sq ft of planned projects, of 
which 56 million sq ft of projects 
are under construction with a pres-ence 
in 30 cities in India 
Residential, townships, 
commercial complexes, IT 
Parks, hotels, multiplexes etc 
 Market Capitalization of Rs. 
2,582.72 crores 
 The company at present has 53 pro-jects 
under execution and planning 
Integrated townships, Group 
housing, SEZs, Shopping 
malls & commercial com-plexes 
and hotels. 
 Market Capitalization of Rs. 
5,533.47 crores 
 Unitech offers diversified projects 
across residential, commercial/IT 
parks, retail, hotels, amusement 
parks and SEZs segments. Has ven-tured 
into the infrastructure busi-ness 
by launching Unitech Infra 
WEST 
INDIA 
 Market Capitalization of Rs. 
4,605.53 crores 
 Has completed several landmark 
projects and is currently developing 
significant projects in 11 cities 
across India 
 Market Capitalization of Rs. 
7,849.62 crores 
 The Company’s consolidated total 
income and consolidated net profit 
after tax and prior period items as 
restated were Rs8,054.95 million 
and Rs4,576.20 million for the year 
ended March 31, 2010 and Rs 
1658.27 million and Rs797.96 mil-lion 
for the three months ended 
June 30, 2010
 A turnover of Rs. 
 The Kalpataru Group has interests 
in real estate development, property 
and project management, engineer-ing, 
procurement and construction 
(EPC) contracting for power trans-mission 
and infrastructure projects 
including road projects, warehous-ing 
and logistics. 
 Market Capitalization of Rs. 
1,697.95 crores 
 The Company currently has more 
than 30 ultra premium projects un-der 
various stages of planning and 
also completion in both Mumbai 
and Pune. It has 20.5 million sq ft 
of saleable area of ongoing projects 
with a projected area of 40.5 mil-lion 
sq ft in forthcoming and up-coming 
projects 
EAST 
INDIA 
 It is the first real estate company in 
Eastern India to get ISO: 9002 Cer-tification 
in 1999.Bengal Ambuja 
has also earned them the highest 
developer rating in India - DRI 
from ICRA, in 2003 
The Group has a diversified 
presence across segments 
like residential, retail, com-mercial 
and hospitality. Cur-rently, 
it is building more 
malls, hospitals, IT Parks, 
luxury resorts, business ho-tels 
and are even aspiring to 
build a University. 
SOUTH 
INDIA 
 Market Capitalization of Rs. 609.52 
crores 
 Brigade has a multi-domain portfo-lio 
that covers property develop-ment, 
property management ser-vices, 
hospitality and education. 
 Develops projects across segments 
like residential, commercial, inte-grated 
township, retail, leisure & 
hospitality and mixed-use. 
 Prestige raised Rs12 billion rupees 
through its IPO recently. 
Source: http://www.constructionweekonline.in/article-6937-indias_top_real_estate_companies/3/
REAL ESTATE HOME LOAN SECTOR 
The real estate boom has significantly contributed to the growth of the Indian home loan industry, with several na-tionalized 
(government owned) and private banks capitalizing on the opportunity. 
Till 30th September 2010, growth in home loan was 30 % as compared to 20 % for 2009-10 and 4 % during 
2008-09. 
The Home Loan sector in India has seen considerable transformation in last couple of years. As per the recent statis-tics, 
the home insurance premium has crossed Rs 150 crore-mark marking a growth of 25% in the last financial year 
and it seems to be continued. It has also estimated that 60% of the revenue in the loan premium is produced in the 
development of new housing areas; prominent among which is the real estate investments. 
Among the top home loan providers are: 
Name of the Company Facts 
 17% market share as on March 2010 
 In the FY 2010-11, it registered a net profit of `4528.41 crore 
 17% of the market share, same as HDFC's share as on March 2010 
 Registered a net profit of Rs 24.63 crore in the year ended March 31, 
2009 
 8% of market share 
 In the last financial year (ended on March 31, 2011), LICHFL earned a 
net profit of ` 974.49 crore, comparing to Rs 662.18 in the previous FY 
 Third largest housing finance company in India with almost 13% market 
share 
 The home loan interest rate is connected to the ICICI Bank Floating Ref-erence 
Rate (FRR/PLR). Here it can be added here that, the PLR has 
been increased to 17.5% from its previous rate of 17% since February 
23, 2011 
 4% market share as on March 2010 
 In the financial year 2010-11, IDBI Bank registered a profit of Rs1650 
crore, comparing to a net profit of 1031 crore in the previous financial 
year 
 In the last financial year (ended on March 31, 2011), PNB Housing Fi-nance 
Limited registered a net profit of Rs 69.37 crore, which is 3.93% 
more than the net profit of its previous financial year of Rs 66.75 crore 
 Today, DHFL with its Corporate Office at Mumbai and 6 Zonal offices, 
strives continually to reach out to its customers through its extensive 
network of 105 Branches, 67 Service Centers, 26 Camps and 7 Regional 
Processing Offices spread across the length and breadth of the country 
Source: http://business.mapsofindia.com/finance/top-housing-finance-companies-in-india.html
REAL ESTATE MARKETING AND CONSULTING SECTOR 
Construction & Real Estate Marketing Consulting Services includes, 
 Real Estate Marketing strategy 
 Implementation support for Real Estate Marketing strategy and plan 
 Real Estate Market Research in India and Global Market 
 Branding of Real Estate companies 
 India Entry Strategy 
 Performance Management and Management Training 
 Property Sales 
 Rental/Lease services 
 Project Marketing and Disposition 
Top real estate marketing and consulting firms in India are: 
Name of the Company Facts 
 Jones Lang LaSalle (NYSE:JLL) is a financial and professional 
services firm specializing in real estate 
 With 2010 global revenue of more than $2.9 billion, Jones Lang 
LaSalle serves clients in 60 countries from 750 locations 
worldwide, including 180 corporate offices 
 Reddvise brand is owned by Reddvise Realty Advisors Private 
Limited with a vision to excel and bring higher level of service 
innovation 
 Handling more than 20 projects in Pune, Mumbai and Baroda 
with approximately 1 million Square Foot of residential space 
under Exclusive Marketing and handling more than 3000 en-quiries 
a month 
 It operates through 10 offices in Western India and two interna-tional 
offices in New York & Dubai 
 The success story of 24 completed projects and 20 current pro-jects 
clearly brings to light the distinctive reach of Disha Direct 
in Mumbai, Thane, Pune, Nashik, Nagpur, Alibaug, Shahpur, 
Karjat, Lonavala, Wada to name a few 
 Knight Frank & Rutley was founded in 1896 as a valuations, 
surveying and auctions business 
 More than 6,343 professionals handle in excess of US$886 bil-lion 
(more than £594 billion) worth of commercial, agricultural 
and residential property annually, advising clients ranging from 
individual owners and buyers to major developers, investors 
and corporate tenants 
Sources: 
http://www.joneslanglasalle.co.in/India/EN-GB/Pages/NewsItem.aspx?ItemID=21479 
http://www.reddvise.com/aboutus.php 
http://www.dishadirect.in/about-us.html 
http://www.knightfrank.com/about-us/
REAL ESTATE ALLIED SECTOR 
With the stunning growth in the Real Estate Construction Sector, the allied services also have a potential to grow at 
the same pace. 
Real Estate Allied Sector comprises of the companies which provide services other than construction, such as, pipe 
fitting, bath fitting, ceramic tiles, flooring, interior artificial ceiling, kitchen fitting and many more. 
The major players in this sector in India are: 
Name of the Company Facts 
 Jaquar group is an undisputed market leader, with 60% market share, in 
the bath fittings category 
 It has trained technicians producing 45,000 faucets a day, 5 Lac happy 
new customers every year and crossing 1000 crore mark in FY-10-11 
 Kohler Co. has more than 50 manufacturing locations worldwide 
 More than 30,000 Kohler Co. associates working on six continents; 
more than 18,200 live outside the United States and comprises of 50 
brands within four major business units – Kitchen & Bath, Global Pow-er, 
Interiors and Hospitality 
 Kajaria Ceramics is the largest player in the Indian space in terms of in-stalled 
capacity. Its net profit rises 31.36% in the March 2012 quarter 
 Nitco Ltd., which is a limited liability company in India, is today traded 
on both Bombay Stock Exchange (BSE) and the National Stock Ex-change 
(NSE) 
 A voluminous market share of around 6% and a value market share of 
around 12% among organized players 
 Gross sales for Financial year 2010-11 was 728.55 crores 
Sources: 
http://www.jaquar.com/home/corporate.aspx 
http://www.kohler.com/corporate/about-us/kohler- facts.html 
http://www.thehindubusinessline.com/markets/stock-markets/article3266566.ece 
http://www.nitcotiles.com/nitco.asp?section=about&action=company_profile
REAL ESTATE INTERNET SECTOR COMPANIES 
The Real Estate Internet Sector Companies are required for anything and everything of the Real Estate on the World 
Wide Web. With the boom in the number of users using internet for most of their transactions and activities, lot of 
investments coming in to this sector and many websites coming up every day, the real estate internet sector is playing 
a pivotal role in the overall growth of the Real Estate Sector. 
The major players of this sub-sector are: 
Name of the Company Total sites linking in Rank in India Global Rank 
1595 
209 
3,176 
1,912 
228 
3,743 
942 
574 
9,718 
875 672 10,525 
380 
6,819 
81,215 
363 8,366 42,084 
Source: www.alexa.com

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real estate sector analysis

  • 1. The real estate story in India is growing bigger & bigger as it continues to receive an ever increasing inflow of funds. Merrill lynch has forecasted that Indian real estate sector shall grow from US $12 billion to US $90 billion in 2015. The construction sector has grown at an average of 9.85% since 2000 with growth rates being as high as 16.2% in 2005 and 2006. The Real Estate Sector is divided into below 5 sub-sectors: 1. Real Estate Construction Sector 2. Real Estate Home Loan Sector 3. Real Estate Internet Marketing Sector 4. Real Estate Allied Sector 5. Real Estate Marketing and Consulting Sector REAL ESTATE CONSTRUCTION SECTOR: Region Name of the Company About Project Spectrum NORTH INDIA  Market Capitalization of Rs. 31.623.28 crores  Approximately 238 million sq ft of completed development and 413 million sq ft of planned projects, of which 56 million sq ft of projects are under construction with a pres-ence in 30 cities in India Residential, townships, commercial complexes, IT Parks, hotels, multiplexes etc  Market Capitalization of Rs. 2,582.72 crores  The company at present has 53 pro-jects under execution and planning Integrated townships, Group housing, SEZs, Shopping malls & commercial com-plexes and hotels.  Market Capitalization of Rs. 5,533.47 crores  Unitech offers diversified projects across residential, commercial/IT parks, retail, hotels, amusement parks and SEZs segments. Has ven-tured into the infrastructure busi-ness by launching Unitech Infra WEST INDIA  Market Capitalization of Rs. 4,605.53 crores  Has completed several landmark projects and is currently developing significant projects in 11 cities across India  Market Capitalization of Rs. 7,849.62 crores  The Company’s consolidated total income and consolidated net profit after tax and prior period items as restated were Rs8,054.95 million and Rs4,576.20 million for the year ended March 31, 2010 and Rs 1658.27 million and Rs797.96 mil-lion for the three months ended June 30, 2010
  • 2.  A turnover of Rs.  The Kalpataru Group has interests in real estate development, property and project management, engineer-ing, procurement and construction (EPC) contracting for power trans-mission and infrastructure projects including road projects, warehous-ing and logistics.  Market Capitalization of Rs. 1,697.95 crores  The Company currently has more than 30 ultra premium projects un-der various stages of planning and also completion in both Mumbai and Pune. It has 20.5 million sq ft of saleable area of ongoing projects with a projected area of 40.5 mil-lion sq ft in forthcoming and up-coming projects EAST INDIA  It is the first real estate company in Eastern India to get ISO: 9002 Cer-tification in 1999.Bengal Ambuja has also earned them the highest developer rating in India - DRI from ICRA, in 2003 The Group has a diversified presence across segments like residential, retail, com-mercial and hospitality. Cur-rently, it is building more malls, hospitals, IT Parks, luxury resorts, business ho-tels and are even aspiring to build a University. SOUTH INDIA  Market Capitalization of Rs. 609.52 crores  Brigade has a multi-domain portfo-lio that covers property develop-ment, property management ser-vices, hospitality and education.  Develops projects across segments like residential, commercial, inte-grated township, retail, leisure & hospitality and mixed-use.  Prestige raised Rs12 billion rupees through its IPO recently. Source: http://www.constructionweekonline.in/article-6937-indias_top_real_estate_companies/3/
  • 3. REAL ESTATE HOME LOAN SECTOR The real estate boom has significantly contributed to the growth of the Indian home loan industry, with several na-tionalized (government owned) and private banks capitalizing on the opportunity. Till 30th September 2010, growth in home loan was 30 % as compared to 20 % for 2009-10 and 4 % during 2008-09. The Home Loan sector in India has seen considerable transformation in last couple of years. As per the recent statis-tics, the home insurance premium has crossed Rs 150 crore-mark marking a growth of 25% in the last financial year and it seems to be continued. It has also estimated that 60% of the revenue in the loan premium is produced in the development of new housing areas; prominent among which is the real estate investments. Among the top home loan providers are: Name of the Company Facts  17% market share as on March 2010  In the FY 2010-11, it registered a net profit of `4528.41 crore  17% of the market share, same as HDFC's share as on March 2010  Registered a net profit of Rs 24.63 crore in the year ended March 31, 2009  8% of market share  In the last financial year (ended on March 31, 2011), LICHFL earned a net profit of ` 974.49 crore, comparing to Rs 662.18 in the previous FY  Third largest housing finance company in India with almost 13% market share  The home loan interest rate is connected to the ICICI Bank Floating Ref-erence Rate (FRR/PLR). Here it can be added here that, the PLR has been increased to 17.5% from its previous rate of 17% since February 23, 2011  4% market share as on March 2010  In the financial year 2010-11, IDBI Bank registered a profit of Rs1650 crore, comparing to a net profit of 1031 crore in the previous financial year  In the last financial year (ended on March 31, 2011), PNB Housing Fi-nance Limited registered a net profit of Rs 69.37 crore, which is 3.93% more than the net profit of its previous financial year of Rs 66.75 crore  Today, DHFL with its Corporate Office at Mumbai and 6 Zonal offices, strives continually to reach out to its customers through its extensive network of 105 Branches, 67 Service Centers, 26 Camps and 7 Regional Processing Offices spread across the length and breadth of the country Source: http://business.mapsofindia.com/finance/top-housing-finance-companies-in-india.html
  • 4. REAL ESTATE MARKETING AND CONSULTING SECTOR Construction & Real Estate Marketing Consulting Services includes,  Real Estate Marketing strategy  Implementation support for Real Estate Marketing strategy and plan  Real Estate Market Research in India and Global Market  Branding of Real Estate companies  India Entry Strategy  Performance Management and Management Training  Property Sales  Rental/Lease services  Project Marketing and Disposition Top real estate marketing and consulting firms in India are: Name of the Company Facts  Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate  With 2010 global revenue of more than $2.9 billion, Jones Lang LaSalle serves clients in 60 countries from 750 locations worldwide, including 180 corporate offices  Reddvise brand is owned by Reddvise Realty Advisors Private Limited with a vision to excel and bring higher level of service innovation  Handling more than 20 projects in Pune, Mumbai and Baroda with approximately 1 million Square Foot of residential space under Exclusive Marketing and handling more than 3000 en-quiries a month  It operates through 10 offices in Western India and two interna-tional offices in New York & Dubai  The success story of 24 completed projects and 20 current pro-jects clearly brings to light the distinctive reach of Disha Direct in Mumbai, Thane, Pune, Nashik, Nagpur, Alibaug, Shahpur, Karjat, Lonavala, Wada to name a few  Knight Frank & Rutley was founded in 1896 as a valuations, surveying and auctions business  More than 6,343 professionals handle in excess of US$886 bil-lion (more than £594 billion) worth of commercial, agricultural and residential property annually, advising clients ranging from individual owners and buyers to major developers, investors and corporate tenants Sources: http://www.joneslanglasalle.co.in/India/EN-GB/Pages/NewsItem.aspx?ItemID=21479 http://www.reddvise.com/aboutus.php http://www.dishadirect.in/about-us.html http://www.knightfrank.com/about-us/
  • 5. REAL ESTATE ALLIED SECTOR With the stunning growth in the Real Estate Construction Sector, the allied services also have a potential to grow at the same pace. Real Estate Allied Sector comprises of the companies which provide services other than construction, such as, pipe fitting, bath fitting, ceramic tiles, flooring, interior artificial ceiling, kitchen fitting and many more. The major players in this sector in India are: Name of the Company Facts  Jaquar group is an undisputed market leader, with 60% market share, in the bath fittings category  It has trained technicians producing 45,000 faucets a day, 5 Lac happy new customers every year and crossing 1000 crore mark in FY-10-11  Kohler Co. has more than 50 manufacturing locations worldwide  More than 30,000 Kohler Co. associates working on six continents; more than 18,200 live outside the United States and comprises of 50 brands within four major business units – Kitchen & Bath, Global Pow-er, Interiors and Hospitality  Kajaria Ceramics is the largest player in the Indian space in terms of in-stalled capacity. Its net profit rises 31.36% in the March 2012 quarter  Nitco Ltd., which is a limited liability company in India, is today traded on both Bombay Stock Exchange (BSE) and the National Stock Ex-change (NSE)  A voluminous market share of around 6% and a value market share of around 12% among organized players  Gross sales for Financial year 2010-11 was 728.55 crores Sources: http://www.jaquar.com/home/corporate.aspx http://www.kohler.com/corporate/about-us/kohler- facts.html http://www.thehindubusinessline.com/markets/stock-markets/article3266566.ece http://www.nitcotiles.com/nitco.asp?section=about&action=company_profile
  • 6. REAL ESTATE INTERNET SECTOR COMPANIES The Real Estate Internet Sector Companies are required for anything and everything of the Real Estate on the World Wide Web. With the boom in the number of users using internet for most of their transactions and activities, lot of investments coming in to this sector and many websites coming up every day, the real estate internet sector is playing a pivotal role in the overall growth of the Real Estate Sector. The major players of this sub-sector are: Name of the Company Total sites linking in Rank in India Global Rank 1595 209 3,176 1,912 228 3,743 942 574 9,718 875 672 10,525 380 6,819 81,215 363 8,366 42,084 Source: www.alexa.com