What’s Trending in Social Media - Facebook, Twitter, Youtube, Engagement, zettabytes Google, Google+. Authority is the the power to influence others or one's recognized knowledge about something. Expert is a person or organization who has a comprehensive and authoritative knowledge of or skill in a particular area.

1. What’s Trending
in Social Media

2. http://www.domo.com/learn/data-never-sleeps-2

3. Zettabytes
2011 - 1.8
2012 - 2.8
2020 - 40.0
http://www.webopedia.com/quick_ref/just-how-much-data-is-out-there.html

5. Google
http://moz.com/google-algorithm-change

6. Authority
1. the power or right to give orders
2. having power or control
3. the power to influence others or
one's recognized knowledge
about something

7. Expert
a person or organization who
has a comprehensive and
authoritative knowledge of
or skill in a particular area.

8. Humming Bird
• Natural Language
• Mobile
One aspect of
Hummingbird is
about better
understanding of
your content
http://moz.com/blog/feeding-the-hummingbird

9. Don’t act
like a
machine.

10. Act like a human.

12. http://www.google.com/+jonburgess

13. 1. Google+

14. 2. Google+
• Google Continues Work On Promoting Topic
Authorities
• Author Authority Is Uses For In-Depth Articles
http://www.seroundtable.com/google-author-rank-indepth-articles-18246.html
http://www.seroundtable.com/google-good-guy-algorithm-17848.html

15. FOR BRANDS
http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/
http://www.marketingweek.co.uk/sectors/technology-and-telecoms/news/facebook-seeks-to-put-the-record-straight-on-organic-
reach/4010718.article
2%

16. “Facebook has taken the position that fans
should mainly be looked at as a way to
make paid advertising more effective, as
opposed to a free distribution channel.”
FOR BRANDS
http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/
=$

17. is LISTENING
http://newsroom.fb.com/news/2014/05/a-new-optional-way-to-share-and-discover-music-tv-and-movies/
http://www.forbes.com/sites/kashmirhill/2014/05/22/facebook-wants-to-listen-in-on-what-youre-doing/
“smartphone app
that can turn on
users’ microphones
and listen to what’s
happening around
them”

18. Twitter
• Twitter is great at “news” or “event”
• Twitter + TV = Increased Brand Awareness
http://marketingland.com/study-twitter-starcom-mediavest-group-87780
http://mashable.com/2013/09/30/twitter-followers
+6%

19. 139 Views of
our recipe
from 7 Pins

20. • 16% of YouTube videos are
shared/embedded on Tuesday, 11am-1pm.
• 15 sec. or shorter are shared 37% more.
• 20% of your viewers will click away from a
video in 10 seconds or fewer.
• 100 Million people watch video each day
• Average person watches 32.2 Videos
http://www.videobrewery.com/blog/18-video-marketing-statistics
Shorter is better

21. http://www.forbes.com/sites/tykiisel/2012/05/02/have-you-got-klout/

22. https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg

23. What would I pay for
Social Media
https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg
Consumer, Products, Media
Revenue Marketing Budget Social Media Budget Monthly
50,000,000.00$ 2,500,000.000$ 100,000.000$ 8,333.33$
8,000,000.00$ 400,000.000$ 16,000.000$ 1,333.33$
2,000,000.00$ 100,000.000$ 4,000.000$ 333.33$
Business to Business, Services, Industrial
50,000,000.00$ 1,000,000.000$ 10,000.000$ 833.33$
8,000,000.00$ 160,000.000$ 1,600.000$ 133.33$
2,000,000.00$ 40,000.000$ 400.000$ 33.33$

24. Fire Phone
Firefly
feature is a
visual
search
engine for
products.
http://www.amazon.com/dp/B00EOE0WKQ

25. Jon Burgess, M.B.A.
Senior Digital Consultant
RedFusion Media, Inc.
909-798-7092
Twitter: @jonburgess
Linked In: @jonburgess
www.redfusion.com
@jonburgess© 2014 RedFusion Media - Jon Burgess
THANK YOU