Digitalna realnost: Izdelki za vsakdanjo rabo - YouTube oglaševanje
•
0 likes•622 views
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (10)
More from Red Orbit digital marketing
More from Red Orbit digital marketing (20)
Digitalna realnost: Izdelki za vsakdanjo rabo - YouTube oglaševanje
- 1. YouTube
- 2. Moč YouTube-a Ziva Cizman Account Manager, Google Adriatics
- 3. PUBLIKA
- 4. USTVARJALCI
- 5. OGLAŠEVALCI
- 6. 1 KDO JE YOUTUBE PUBLIKA 2 KA J SO MOŽNOSTI ZA OGLAŠEVALCE 3 DOBRE PRAKSE NA YOUTUBU
- 8. GEN C
- 10. YouTube ni samo za mlade … pokritost spletne populacije v % 63% 61% 57% 56% 51% Housewives Source: Nielsen UK, Dec 2012 ABC1 18-34 35-49 50+
- 11. 38.4% Na YouTubu se najde nekaj za vsakega V % od vseh ogledov na YouTubu 12.5% 11.5% 6.1% Source: AccuStream Research, 2011 5.8% 5.0% 3.9% 3.2% 2.9% 2.3% 2.2% 2.2% 1.9% 1.4% 0.7%
- 12. KA J DELA JO NA YOUTUBU?
- 14. Cena Platforme Opcije Formati Reservation/A Banners/Pre Roll CPM/CPV Desktop/Mobile uction Ekskluzivnost Samo en oglas
- 15. RAZLIČNE VRSTE VSEBIN People are watching a spectrum of different content
- 16. MOŽNOSTI TARGETIRANJA Optimizacija na podlagi ciljnega oglaševanja
- 18. TrueView družina oglasov Kakšne opcije imamo za videe
- 21. DOBRE PRAKSE
- 22. HVALA
Editor's Notes
- We call them “Gen C” because they thrive on the 4 CsConnection - Gen C watches YouTube on all screens, constantly switching between devices.Creation - Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube.Community - Gen C thrive on community, defining what’s popular on YouTube by sharing videos with friends and family.Curation - Gen C is made up of expert curators who care about finding content that matters to them.
- We call them “Gen C” because they thrive on the 4 CsConnection - Gen C watches YouTube on all screens, constantly switching between devices.Creation - Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube.Community - Gen C thrive on community, defining what’s popular on YouTube by sharing videos with friends and family.Curation - Gen C is made up of expert curators who care about finding content that matters to them.
- YouTube’s reach (coverage) of this audience E.g. YouTube reaches 61% of all UK housewives who are online Source: Nielsen, Dec 2012, monthly data
- US Data
- Prime Packs contain our hot picks in highly specific sub categories. Fully transparent channel selections to simply and effectively meet your demanding targeting needs.When to use: Drive awareness of your brand–advertise across several highly innovative, hugely popular channels for a given audience with one click. A great balance of control and scale.Examples: Music: Young & Unsigned, Trending 2013, Teen SensationsSports: Speed Demons, Action & Extreme, Classic ContestsEntertainment: Make-Me-Up, Pets Perfection, Brilliant BakingNews & Factual: High Rollers, UK Affairs, The World Right Now
- An easy and cost-effective way to connect with the target audience you’re looking for as they enjoy the videos they are most passionate about.When to use: For brand reach—Making the most of a user base of 850 million people, simply access and target the audience advertisers want.Align it with the rest of a campaign, or use YouTube to reach places others cannot.Examples: ABC1 Adults, 16–24 Men, 18+ Female, Beauty, Auto & Vehicles, Luxury Goods