Content Strategy Summit 2014: Polishing Your Content Publishing Process

•

196 likes•46,321 views

Presented at the Content Strategy Summit, August 19, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.

Internet Marketing

Polishing Your
Content Publishing
Process
Content Strategy Summit
August 19, 2014
Lisa Maria Martin | @redsesame

The Writing Process
h"p://phdcomics.com/comics/archive.php?comicid=1732

Famous Writers’ Sleep Habits
& Literary Productivity
h"p://www.brainpickings.org/wp-‐content/uploads/2013/11/sleepproducBvitywriters_1500_1.jpg

The Daily Routines of
Famous Creative People
h"ps://podio.com/site/creaBve-‐rouBnes

h"ps://twi"er.com/deathbearbrown/status/494649174928142336/photo/1

We want a
repeatable,
sustainable
process

because we want
repeatable,
sustainable
results.

If only publishing content
were this easy.

Content strategy was supposed
to make everything perfect.

h"ps://www.ﬂickr.com/photos/magical-‐world

Slowdowns

h"ps://www.ﬂickr.com/photos/leecraven/4667899925

Unexpected gaps

h"ps://www.ﬂickr.com/photos/kryshen/3860353364

Broken tools

h"ps://www.ﬂickr.com/photos/vivekjena/2992102316

Crayons, man.

Spend time
on content,
not firefighting.

You’re already thinking about:
Communication
goals

You’re already thinking about:
Communication
goals
Production

You’re already thinking about:
User needs

You’re already thinking about:
User needsAuthor

You’re already thinking about:
Inventories &
audits

You’re already thinking about:
Inventories &
auditsProcess

You’re already thinking about:
Tools &
channels

You’re already thinking about:
Tools &
channels
Writing & editing

You’re already thinking about:
Sustainable
pages

You’re already thinking about:
Sustainable
pages
workflows

Content
strategist,
strategize
thyself.
h"p://explodingdog.com/Btle/whywhatshouldibedoing.html

Real talk o’clock
h"ps://www.ﬂickr.com/photos/68397968@N07/14118666380

Map
your
reality.
h"ps://medium.com/i-‐love-‐charts/a-‐map-‐of-‐the-‐introverts-‐heart-‐4db2d8c9cf48

• Roles &
responsibilities
Pay attention to:
h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

• Roles &
responsibilities
• People
Pay attention to:
h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

• Roles &
responsibilities
• People
• Timing
Pay attention to:
h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

• Roles &
responsibilities
• People
• Timing
• Tools
Pay attention to:
h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

• Write it.
Make it visible:
h"ps://www.ﬂickr.com/photos/jdhancock/7886707854

• Write it.
• Draw it.
Make it visible:
h"ps://www.ﬂickr.com/photos/jdhancock/7886707854

• Write it.
• Draw it.
• Share it.
Make it visible:
h"ps://www.ﬂickr.com/photos/jdhancock/7886707854

Mind the gaps.
h"ps://www.ﬂickr.com/photos/bvi4092/14253264351

Advocate for a better process.
h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

Advocate for a better process.
• Approach
h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

Advocate for a better process.
• Approach
• People
h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

Advocate for a better process.
• Approach
• People
• Resources
h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

Advocate for a better process.
• Approach
• People
• Resources
• Tools
h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

Iterate and change.
h"ps://www.ﬂickr.com/photos/pinksherbet/8658017263

Be patient.
h"ps://www.ﬂickr.com/photos/amagill/7798874692

Thank you.
Lisa Maria Martin | @redsesame

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一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样

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Story Board.pptxrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

HenryBriggs2

The presentation of the talk "Solid Pods Vs Personal Knowledge Graphs: Similarities and Differences" that was given by the PhD researcher Eleni Ilkou, in the 2nd Solid Symposium. Abstract: Solid Pods and Personal Knowledge Graphs are pioneering constructs within the Semantic Web community, each offering unique avenues for empowering individuals in the digital realm. Solid Pods stand as decentralized bastions of data control which grant users unprecedented authority over their digital presence, ensuring ownership, privacy and portability of personal data. Personal Knowledge Graphs infuse personal data and activity with contextual relevance, facilitating the synthesis and discovery of knowledge. This presentation aims to briefly reflect on the main similarities and differences among the Solid Pods and Personal Knowledge Graphs.

2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs

EleniIlkou

APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...

APNIC

原件一模一样【微信：6496090 】【帝国理工学院毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理帝国理工学院毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理帝国理工学院毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理帝国理工学院毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理帝国理工学院毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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Content Strategy Summit 2014: Polishing Your Content Publishing Process

1. Polishing Your Content Publishing Process Content Strategy Summit August 19, 2014 Lisa Maria Martin | @redsesame

2. Who likes coloring?

3. Process?

4. The Writing Process h"p://phdcomics.com/comics/archive.php?comicid=1732

5. Famous Writers’ Sleep Habits & Literary Productivity h"p://www.brainpickings.org/wp-‐content/uploads/2013/11/sleepproducBvitywriters_1500_1.jpg

6. The Daily Routines of Famous Creative People h"ps://podio.com/site/creaBve-‐rouBnes

7. (Let’s watch a movie)

9. h"ps://twi"er.com/deathbearbrown/status/494649174928142336/photo/1

10. We want a repeatable, sustainable process

11. because we want repeatable, sustainable results.

12.

13.

19. If only publishing content were this easy.

20. Content strategy was supposed to make everything perfect.

21. Our workflow still has challenges.

22. h"ps://www.ﬂickr.com/photos/magical-‐world Slowdowns

23. h"ps://www.ﬂickr.com/photos/leecraven/4667899925 Unexpected gaps

24. Workarounds

25. h"ps://www.ﬂickr.com/photos/kryshen/3860353364 Broken tools

26. h"ps://www.ﬂickr.com/photos/vivekjena/2992102316 Crayons, man.

27. Spend time on content, not firefighting.

28.

29. Use your skills.

30. You’re already thinking about: Communication goals

31. You’re already thinking about: Communication goals Production

32. You’re already thinking about: User needs

33. You’re already thinking about: User needsAuthor

34. You’re already thinking about: Inventories & audits

35. You’re already thinking about: Inventories & auditsProcess

36. You’re already thinking about: Tools & channels

37. You’re already thinking about: Tools & channels Writing & editing

38. You’re already thinking about: Sustainable pages

39. You’re already thinking about: Sustainable pages workflows

40. Content strategist, strategize thyself. h"p://explodingdog.com/Btle/whywhatshouldibedoing.html

41. The Process™

42. Real talk o’clock h"ps://www.ﬂickr.com/photos/68397968@N07/14118666380

43. The Process™

44. The (Actual) Process™

45. The (Actual) Process™

46. The (Actual) Process™

47. The (Actual) Process™

48. The (Actual) Process™

49. The (Actual) Process™

50. The (Actual) Process™

51. The (Actual) Process™

52. The (Actual) Process™

53. The (Actual) Process™

54. Map your reality. h"ps://medium.com/i-‐love-‐charts/a-‐map-‐of-‐the-‐introverts-‐heart-‐4db2d8c9cf48

55. • Roles & responsibilities Pay attention to: h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

56. • Roles & responsibilities • People Pay attention to: h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

57. • Roles & responsibilities • People • Timing Pay attention to: h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

58. • Roles & responsibilities • People • Timing • Tools Pay attention to: h"ps://www.ﬂickr.com/photos/calsidyrose/4925267732

59. • Write it. Make it visible: h"ps://www.ﬂickr.com/photos/jdhancock/7886707854

60. • Write it. • Draw it. Make it visible: h"ps://www.ﬂickr.com/photos/jdhancock/7886707854

61. • Write it. • Draw it. • Share it. Make it visible: h"ps://www.ﬂickr.com/photos/jdhancock/7886707854

62. What do we learn?

63. Is there a disconnect?

64. Is your team out of order?

65. Are your resources scarce?

66. Are you using the wrong tools?

67. Blame the CMS!

68. Blame the CMS!Don’t

69. Now what?

70.

71. Mind the gaps. h"ps://www.ﬂickr.com/photos/bvi4092/14253264351

72. Advocate for a better process. h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

73. Advocate for a better process. • Approach h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

74. Advocate for a better process. • Approach • People h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

75. Advocate for a better process. • Approach • People • Resources h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

76. Advocate for a better process. • Approach • People • Resources • Tools h"ps://www.ﬂickr.com/photos/48685334@N00/4564784920

77. Iterate and change. h"ps://www.ﬂickr.com/photos/pinksherbet/8658017263

78. Be patient. h"ps://www.ﬂickr.com/photos/amagill/7798874692

79. Fix your process now.

80. Do better work later.

81. Enjoy coloring.

82. Thank you. Lisa Maria Martin | @redsesame

Content Strategy Summit 2014: Polishing Your Content Publishing Process

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