2.
“A fixed general image, characteristic, etc. that
a lot of people believe to represent a particular
type of person or thing.”
(Collins Cobuild Dictionary)
The term stereotype derives from the Greek
words στερεός (Stereos), "firm, solid“ and τύπος
(typos), "impression," hence "solid impression".
2
3. When
someone claims that members of another
culture all share the same, often inferior or
offensive characteristics.
A
Stereotype is a popular belief about specific
types of individuals.
Stereotypes
are standardized and simplified
conceptions of groups based on some prior
assumptions. Another name for stereotyping is
bias.
3
4.
racial e.g. Red Indians in cowboy films are seen as bloodthirsty
savages
gender e.g. women are bad drivers
age e.g. old people are said to be very forgetful
religion e.g. Catholics families have a lot of children
profession e.g. all lawyers are greedy
These classifications can be positive or negative, such as
when various nationalities are stereotyped as friendly or
unfriendly.
4
5. In
one perspective of the stereotyping
process, there are the concepts of ingroups and
outgroups.
A
second perspective is that of automatic and
explicit or subconscious and conscious.
A
third method to categorizing stereotypes is
general types and sub-types.
5
6.
7. Stereotypes
are often used in books to project the
characters on television shows:
•
•
Education (school, university)
The media
It
is also used in advertising to sell products.
7
8. Stereotypes
are also passed on from adults to their
children through comments made about people
and places:
•
•
•
•
•
•
•
•
Parents and family
Friends
Travel
Laziness
Fear
Envy
A sense of superiority
Lack of experience of people, etc.
8
9. Stereotypes
are often accepted as truths.
Stereotypes
oneself.
leads
to
mistaken
belief
about
Stereotyping
can affect your judgments of people
or individuals.
It
can lead to discrimination.
It
damages self-image and self-steem.
9
10. Heaven
is where the police are British, the cooks
are French, the mechanics are German, the
lovers are Italian and it is all organised by the
Swiss.
Hell
is where the police are German, the cooks
are English, the mechanics are French, the lovers
are Swiss, and it is all organised by the Italians.
10
