SlideShare a Scribd company logo
1 of 13
Download to read offline
HOW TO CREATEYOUR OWN JOB
DURING GLOBAL CRISIS
- GANESH H S, @ganeshhs
RedWhy Tech Talks, 6th Oct 2013
Monday, 7 October 13
WHAT HAPPENS DURING GLOBAL
CRISIS?
Buyers do not spend money.
Monday, 7 October 13
HOW DOYOU CHOOSE THE IDEA WHICH SURVIVES
THROUGH GLOBAL CRISIS
Even during global crisis buyers continues to
spend money in these products and services.
Observe your colleagues, neighbors, your family
and friends.
Monday, 7 October 13
BIG INDUSTRIES
Education
Food
Healthcare & Pharmacy
Entertainment
Create a idea from a industry segments has
lesser impact by global crisis:
Monday, 7 October 13
SUISTAINABILITY
Suistabinility is the capacity to endure.
Monday, 7 October 13
BUYER UTILITY MAP
I
Buyer Utility map helps
to think from a demand
side perspective.
It outlines all the levers
companies can pull to
deliver utility to buyers
as well as the different
experiences buyers can
have of a product or
service
Source: http://www.blueoceanstrategy.com
Monday, 7 October 13
BUSINESS MODEL CANVAS
Key Partners Key Activities
Value
Propositions
Customer
Relationships
Customer
Segments
Key
Resources
Channels Cost
Structure
Revenue
Streams
Business Model Canvas, is a strategic management and entrepreneurial
tool. It allows you describe, design, challenge, invent and pivot your
business model. Source: businessmodelgeneration.com
Monday, 7 October 13
CASE STUDY - FILMYSPHERE.COM
Industry Segment : Entertainment
Buyer Behavior: People are stressed they need
entertainment to refresh and relax.
Problem: Marketing spent is (20 - 40%+ of the
entire movie budget)
Susitanable solution : Keep users updated about
latest movies using Social Media, Email and Mobile
Apps.
Monday, 7 October 13
CASE STUDY - FILMYSPHERE.COM
Monday, 7 October 13
CASE STUDY - FILMYSPHERE.COM
Monday, 7 October 13
CASE STUDY - FILMYSPHERE.COM
Monday, 7 October 13
CASE STUDY - FILMYSPHERE.COM
https://play.google.com/store/apps/details?id=com.filmysphere
Monday, 7 October 13
CONNECT WITH US
Website - RedWhy.com
Slideshare - http://www.slideshare.net/redwhy
Facebook - facebook.com/redwhy
Email - info@redwhy.com
Phone - +91-9620222208
RedWhy is a Software Product Finishing School.
Offers 6 months paid programs on Web Application,
iPhone Mobile App Development,Android Mobile
App Development.
Monday, 7 October 13

More Related Content

Similar to How to create your own job during global crisis

Strategies for International Consumer Segmentation
Strategies for International Consumer SegmentationStrategies for International Consumer Segmentation
Strategies for International Consumer Segmentation
Datamonitor Consumer
 
2012 1210trends2013-121127095916-phpapp02
2012 1210trends2013-121127095916-phpapp022012 1210trends2013-121127095916-phpapp02
2012 1210trends2013-121127095916-phpapp02
Chao Onlamai
 
10 crucial consumer trends 2013
10 crucial consumer trends 201310 crucial consumer trends 2013
10 crucial consumer trends 2013
Jonathan Bunkall
 
2013 Trends by Trendwatching.com
2013 Trends by Trendwatching.com2013 Trends by Trendwatching.com
2013 Trends by Trendwatching.com
Simone Marino
 
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docx
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docxDigital vs. Traditional Marketing The Debate that Shouldn’t E.docx
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docx
lynettearnold46882
 
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping JourneyComing Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey
G3 Communications
 
Media planning and marketing
Media planning and marketingMedia planning and marketing
Media planning and marketing
suvadip87
 
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
domenicacullison
 

Similar to How to create your own job during global crisis (20)

Microfinance
MicrofinanceMicrofinance
Microfinance
 
Strategies for International Consumer Segmentation
Strategies for International Consumer SegmentationStrategies for International Consumer Segmentation
Strategies for International Consumer Segmentation
 
CUSTOMER CENTRIC ENTERPRISE - Big Data Part 1. Aligning IT and Marketing
CUSTOMER CENTRIC ENTERPRISE - Big Data Part 1. Aligning IT and MarketingCUSTOMER CENTRIC ENTERPRISE - Big Data Part 1. Aligning IT and Marketing
CUSTOMER CENTRIC ENTERPRISE - Big Data Part 1. Aligning IT and Marketing
 
Marketing trends 2013
Marketing trends 2013Marketing trends 2013
Marketing trends 2013
 
2012 1210trends2013-121127095916-phpapp02
2012 1210trends2013-121127095916-phpapp022012 1210trends2013-121127095916-phpapp02
2012 1210trends2013-121127095916-phpapp02
 
10 crucial consumer trends 2013
10 crucial consumer trends 201310 crucial consumer trends 2013
10 crucial consumer trends 2013
 
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013
 
Identifying market needs
Identifying market needsIdentifying market needs
Identifying market needs
 
Ethical Trade as a tool for Inclusive Development 
Ethical Trade as a tool for Inclusive Development Ethical Trade as a tool for Inclusive Development 
Ethical Trade as a tool for Inclusive Development 
 
2013 Trends by Trendwatching.com
2013 Trends by Trendwatching.com2013 Trends by Trendwatching.com
2013 Trends by Trendwatching.com
 
The Power of Brand Strategy
The Power of Brand Strategy The Power of Brand Strategy
The Power of Brand Strategy
 
trendwatching.com's SYMPATHETIC PRICING
trendwatching.com's SYMPATHETIC PRICINGtrendwatching.com's SYMPATHETIC PRICING
trendwatching.com's SYMPATHETIC PRICING
 
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docx
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docxDigital vs. Traditional Marketing The Debate that Shouldn’t E.docx
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docx
 
Innovate!
Innovate!Innovate!
Innovate!
 
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping JourneyComing Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping Journey
 
3 Reasons to Join | Xcelerate Retail Forum - Vegas
3 Reasons to Join | Xcelerate Retail Forum - Vegas3 Reasons to Join | Xcelerate Retail Forum - Vegas
3 Reasons to Join | Xcelerate Retail Forum - Vegas
 
Organised retailing and consumer perceptions in Indian mid size cities _Big B...
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Organised retailing and consumer perceptions in Indian mid size cities _Big B...
Organised retailing and consumer perceptions in Indian mid size cities _Big B...
 
Media planning and marketing
Media planning and marketingMedia planning and marketing
Media planning and marketing
 
13 trends for 2013
13 trends for 2013 13 trends for 2013
13 trends for 2013
 
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
24790 Business Project Final Marketing PROJECT PROPOSALSTEPS .docx
 

Recently uploaded

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
FIDO Alliance
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc
 

Recently uploaded (20)

Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Modernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaModernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using Ballerina
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Navigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern EnterpriseNavigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern Enterprise
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
 
Quantum Leap in Next-Generation Computing
Quantum Leap in Next-Generation ComputingQuantum Leap in Next-Generation Computing
Quantum Leap in Next-Generation Computing
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
Choreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringChoreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software Engineering
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 

How to create your own job during global crisis

  • 1. HOW TO CREATEYOUR OWN JOB DURING GLOBAL CRISIS - GANESH H S, @ganeshhs RedWhy Tech Talks, 6th Oct 2013 Monday, 7 October 13
  • 2. WHAT HAPPENS DURING GLOBAL CRISIS? Buyers do not spend money. Monday, 7 October 13
  • 3. HOW DOYOU CHOOSE THE IDEA WHICH SURVIVES THROUGH GLOBAL CRISIS Even during global crisis buyers continues to spend money in these products and services. Observe your colleagues, neighbors, your family and friends. Monday, 7 October 13
  • 4. BIG INDUSTRIES Education Food Healthcare & Pharmacy Entertainment Create a idea from a industry segments has lesser impact by global crisis: Monday, 7 October 13
  • 5. SUISTAINABILITY Suistabinility is the capacity to endure. Monday, 7 October 13
  • 6. BUYER UTILITY MAP I Buyer Utility map helps to think from a demand side perspective. It outlines all the levers companies can pull to deliver utility to buyers as well as the different experiences buyers can have of a product or service Source: http://www.blueoceanstrategy.com Monday, 7 October 13
  • 7. BUSINESS MODEL CANVAS Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you describe, design, challenge, invent and pivot your business model. Source: businessmodelgeneration.com Monday, 7 October 13
  • 8. CASE STUDY - FILMYSPHERE.COM Industry Segment : Entertainment Buyer Behavior: People are stressed they need entertainment to refresh and relax. Problem: Marketing spent is (20 - 40%+ of the entire movie budget) Susitanable solution : Keep users updated about latest movies using Social Media, Email and Mobile Apps. Monday, 7 October 13
  • 9. CASE STUDY - FILMYSPHERE.COM Monday, 7 October 13
  • 10. CASE STUDY - FILMYSPHERE.COM Monday, 7 October 13
  • 11. CASE STUDY - FILMYSPHERE.COM Monday, 7 October 13
  • 12. CASE STUDY - FILMYSPHERE.COM https://play.google.com/store/apps/details?id=com.filmysphere Monday, 7 October 13
  • 13. CONNECT WITH US Website - RedWhy.com Slideshare - http://www.slideshare.net/redwhy Facebook - facebook.com/redwhy Email - info@redwhy.com Phone - +91-9620222208 RedWhy is a Software Product Finishing School. Offers 6 months paid programs on Web Application, iPhone Mobile App Development,Android Mobile App Development. Monday, 7 October 13