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Ides Ticket
80%                                           4:48:00   80%                                           4:48:00
                                              4:19:12                                                 4:19:12
70%                                                     70%
                                              3:50:24                                                 3:50:24
                                              3:21:36                    59%       59%       60%      3:21:36
60%   50%                                               60%    58%
                 51%      50%        52%      2:52:48                                                 2:52:48
50%                                           2:24:00   50%                                           2:24:00
                                              1:55:12                                                 1:55:12
40%                                                     40%
      2:56:35   2:44:05                       1:26:24                                                 1:26:24
                          2:34:43   2:39:39                   2:26:13   2:28:24   2:30:56   2:27:38
                                              0:57:36                                                 0:57:36
30%                                                     30%
                                              0:28:48                                                 0:28:48
20%                                           0:00:00   20%                                           0:00:00
       2008      2009      2010      2011                      2008      2009      2010      2011
60%                                           4:48:00   60%                                           4:48:00

                 50%       50%                4:19:12          51%                 51%       51%      4:19:12
50%    48%                           48%                50%              49%
                                              3:50:24                                                 3:50:24
                                              3:21:36                                                 3:21:36
40%                                                     40%
                                              2:52:48                                                 2:52:48
30%                                           2:24:00   30%                                           2:24:00

      3:35:51   3:37:45                       1:55:12                                                 1:55:12
20%                       3:25:19   3:25:14             20%
                                              1:26:24         2:58:11   2:42:43   2:48:56   2:54:32   1:26:24
                                              0:57:36                                                 0:57:36
10%                                                     10%
                                              0:28:48                                                 0:28:48
0%                                            0:00:00   0%                                            0:00:00
       2008      2009      2010      2011                      2008      2009      2010      2011

20%


15%

         10%
10%


5%
                                     2%

0%
      2004 vs 2003               2010 vs 2009
                     RAT % TTV
COV%           GRPs       COV%           GRPs


                    342          72.7         340
       71.9
56.7          238         52.5          191
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance
MTV The New Fragrance

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MTV The New Fragrance

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  • 18. 80% 4:48:00 80% 4:48:00 4:19:12 4:19:12 70% 70% 3:50:24 3:50:24 3:21:36 59% 59% 60% 3:21:36 60% 50% 60% 58% 51% 50% 52% 2:52:48 2:52:48 50% 2:24:00 50% 2:24:00 1:55:12 1:55:12 40% 40% 2:56:35 2:44:05 1:26:24 1:26:24 2:34:43 2:39:39 2:26:13 2:28:24 2:30:56 2:27:38 0:57:36 0:57:36 30% 30% 0:28:48 0:28:48 20% 0:00:00 20% 0:00:00 2008 2009 2010 2011 2008 2009 2010 2011
  • 19. 60% 4:48:00 60% 4:48:00 50% 50% 4:19:12 51% 51% 51% 4:19:12 50% 48% 48% 50% 49% 3:50:24 3:50:24 3:21:36 3:21:36 40% 40% 2:52:48 2:52:48 30% 2:24:00 30% 2:24:00 3:35:51 3:37:45 1:55:12 1:55:12 20% 3:25:19 3:25:14 20% 1:26:24 2:58:11 2:42:43 2:48:56 2:54:32 1:26:24 0:57:36 0:57:36 10% 10% 0:28:48 0:28:48 0% 0:00:00 0% 0:00:00 2008 2009 2010 2011 2008 2009 2010 2011
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  • 68. 20% 15% 10% 10% 5% 2% 0% 2004 vs 2003 2010 vs 2009 RAT % TTV
  • 69.
  • 70. COV% GRPs COV% GRPs 342 72.7 340 71.9 56.7 238 52.5 191