Introducing Social Localisation: What's your message? Give up the illusion of control! User-driven and needs-based translation and localization scenarios. CNGL Scientific Committee Meeting, 18 November 2011
Give up Illusion of Control! User-driven Localisation with Social Localisation
1. Give up the Illusion of Control!
User-driven and Needs-based
Translation and Localisation Scenarios
introducing
Social Localisation
Reinhard Schäler
What’s your message?
CNGL Scientific Committee Meeting Autumn 2011 – 18 November 2011
2. MainstreamLocalisation
7 billion people + 1 zetabyte of content = system overload
The Titanic has hit the iceberg. Try plugging the holes? Start building the Ark.
Yesterday Today Tomorrow
Fix it:
Short-term financial RoI Benefit/Impact
MT
Corporate IP & Control Communities
Crowd-source
Predictable projects Out of control
Re-define quality
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3. SocialLocalisation
7 billion people + 1 zetabyte of content = community action
Search & Find – Make available content = across languages
Large Large amounts Matching
communities of content communities and
with language accessible to the content they
skills ready to do communities need, and
good and that should but supporting their
support their is not being localisation
causes. translated. efforts.
Social
Community Content
Localisation
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4. The Route to Social Localisation
Imagine
Global communities supported by
Next Generation Localisation Technologies exchanging
any type of digital content across
thousands of languages.
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5. Social Localisation: ResearchChallenges
Data – Content – Infrastructure
Content Variety – Quality – Volume
Communities Profile – Motivation – Behaviour
System Interoperability – UI – Scalability
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6. Social Localisation: Research&ImpactFramework
Data – Content – Infrastructure
Match Productivity
Service-Oriented Localisation Architecture Solution
Solas Match Solas Productivity
User Interface: Crisp & Easy Component Technologies
Task & Community Profiles Data Interoperability
Match Task and Community Transparent Moderation
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7. Social Localisation: FromResearchToAdoption
World-class research
(Connecting) Research Components
Standards, Interoperability, Metadata
Research Match, Workflow Discovery
Lessons? “Vision and Leadership for Localisation”
The Social Localisation Initiative
Volunteer Community
Partner Community
Adoption
Connecting global communities
Enterprise
Localisers
Developers
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8. MeasuresOfSuccess
• Does it • Is it
float? inclusive?
Adoption? Variety?
Impact? UI?
• Changed • Accessible,
lives? usable?
The Titanic was built by professionals – the Ark by amateurs. 8
10. PartnerCommunity
MediSend supports under-resourced hospitals in
developing countries.
Solar Cookers International (SCI) promotes solar
cooking and solar water pasteurization systems.
SOEE plays an active role in 58 National Special
Olympics Programmes in Western & Eastern Europe,
and in Central Asia.
12. 2011/12 Investment: €100,000
27 October 2011
Jeanie Johnston, Dublin, Ireland - Launch
SocialLocalisationInitiative
by The Rosetta Foundation
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13. ORGANISERS SUPPORTING ORGANISATIONS
MEDIA SPONSOR
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Editor's Notes
Occupy Localisation, Be inclusiveSometimes it’s not the best engineers and researchers who build the best solutions; high tech / low tech? Economic and social impact of our work!Change or terminology: Industry partner -> Enterprise; commercial – impact.Dan Pink: 3 billion hours up for grabs; US-based NGOs: $1.9 trillion revenues; more jobs in Nonprofit sectorThis presentation describes the idea of Social Localisation and Translation as promoted by the CNGL, the Localisation Research Centre (www.localisation.ie), and www.TheRosettaFoundation.org. The author is Reinhard Schäler who introduced this topic first in November 2011. Reinhard is director of the Localisation Research Centre at the University of Limerick, Ireland; Principal Researcher in the Centre of Next Generation Localisation; and President of The Rosetta Foundation.localisation, localization, translation, social translation, social localization, social localisation, nonprofit
What is the problem?Trying to use current technology is like trying to plug the holes in the Titanic.Irrelevant whether not-/for-profit
Outside our research area: Content discovery and retrieval
Content: any type, Quality for Purpose, No restrictions on volumeCommunities: Who, Why, HowSystem: monolithic -> adaptive, complex -> smart, no limits