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Final ip 5
- 1. Loveleen Dhaliwal Maryam Khan Kaloyan Kolev Reinout Groothoff
- 5. • Introduction • Competition • Field research
- 6. • Introduction • Competition • Field research • Marketing campaign
- 7. • Introduction • Competition • Field research • Marketing campaign • Recommadations
- 8. Introduction
- 10. Introduction How to market the standard trainings of "Festo NL Training & Consulting" so that more participants will attend a training?
- 11. Competition
- 12. Competition • Rexroth Bosch group
- 13. Competition • Rexroth Bosch group • 1.8 billion €
- 14. Competition • Rexroth Bosch group • 1.8 billion € • Website
- 15. Competition • Rexroth Bosch group • 1.8 billion € • Website • Ifas
- 16. Competition • Rexroth Bosch group • 1.8 billion € • Website • Ifas • Efas
- 18. Competition • SMC pneumatics • 3.1 Billion $
- 19. Competition • SMC pneumatics • 3.1 Billion $ • Website
- 20. Competition • SMC pneumatics • 3.1 Billion $ • Website • Ifas
- 21. Competition • SMC pneumatics • 3.1 Billion $ • Website • Ifas • Efas
- 23. Competition • ROVC • Website
- 24. Competition • ROVC • Website • SWOT
- 25. Field research
- 26. Field research • Target group
- 27. Field research • Target group • Automotive and Agri
- 28. Field research • Target group • Automotive and Agri • Food & Packaging, Electronics handling industry
- 29. Field research • Target group • Automotive and Agri • Food & Packaging, Electronics handling industry • Water, waste water and Biotech/ Pharmaceuticals industry
- 30. Field research • Structure Trainings Competition
- 31. Field research • Structure Trainings Competition • ROVC: Focuses more on theatrical part, low prices
- 32. Field research • Structure Trainings Competition • ROVC: Focuses more on theatrical part, low prices • • SMC: Less practical trainings, copy what Festo does and offer
- 33. Field research • Structure Trainings Competition • ROVC: Focuses more on theatrical part, low prices • • SMC: Less practical trainings, copy what Festo does and offer • Roxroth Bosch:Offers e- learning, more information
- 34. Field research • Unique about Festo
- 35. Field research • Unique about Festo • Wide range of trainings with high quality
- 36. Field research • Unique about Festo • Wide range of trainings with high quality • Concentrate on both practical and theoretical parts
- 37. Field research • Unique about Festo • Wide range of trainings with high quality • Concentrate on both practical and theoretical parts • Use of different equipments as they are leading supplier
- 38. Field research • Unique about Festo • Wide range of trainings with high quality • Concentrate on both practical and theoretical parts • Use of different equipments as they are leading supplier •Steps by the office or home of the customer.
- 39. Field research • Marketing strategy
- 40. Field research • Marketing strategy • High Quality > High price
- 41. Field research • Marketing strategy • High Quality > High price • More for more
- 42. Field research • Participants go away
- 43. Field research • Participants go away • High Price
- 44. Field research • Participants go away • High Price • Long duration training
- 45. Field research • Participants go away • High Price • Long duration training • Not flexible with starting date
- 46. Field research • Participants go away • High Price • Long duration training • Not flexible with starting date • Unclear website
- 47. Field research • Participants go away • High Price • Long duration training • Not flexible with starting date • Unclear website • Not enough laguage options.
- 49. Marketing campaign • Online advertising
- 50. Marketing campaign • Online advertising • Search engine optimaization (SEO)
- 51. Marketing campaign • Online advertising • Search engine optimaization (SEO) • Online Public Relations
- 52. Marketing campaign • Online advertising • Search engine optimaization (SEO) • Online Public Relations • Newspaper and magazines in the Netherlands
- 53. Marketing campaign • Online advertising • Search engine optimaization (SEO) • Online Public Relations • Newspaper and magazines in the Netherlands • Social media Optimalization
- 54. Recommendations
- 55. Recommendations • Built brand value
- 56. Recommendations • Built brand value • 80% sales = 20% customers
- 57. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications
- 58. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications • Create a event
- 59. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications • Create a event • Why do customers leave
- 60. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications • Create a event • Why do customers leave • Promotion through social media