In 2012, Rejoiner tracked 2.52 million e-commerce transactions and launched over 100 cart abandonment email campaigns for their clients. This presentation explores best practices that they've developed while working with the world' top online retailers.
4. Definition of Abandoned Cart
A potential customer who has visited your
website, carted a specific item or item(s),
started the checkout process but has left
the site before completing their
transaction.
10. The Psychology
Window Shopping Shipping Costs Form Frustration
Login Fatigue Payment Errors Site Speed
Security Concerns Unanswered Questions Mobile
23. Case Study
"These emails alone are driving 2% of overall site revenue,
with a recent conversion rate of 10%. These results
actually are better than what we experienced during the
2012 holiday season."
Nov 15-Dec 31
• $63K+ Recovered
• AOV 10% Higher then Organic Orders
• 11% Campaign CTR
• 8.9% Conversation Rate