1. Intranet ImpactADVATERA
VOLKER GRÜNAUER
@REKLOV

2. Intranet user maturity
DISCOVERY
LOYALTY
ACCEPTANCE
INTERACTION
RETENTION
Quality content, usability,
easy to understand goals and
advantages
Exploring, liking,
downloading,
consumption, commenting
Frequently coming back and
interact, re-targeting with
triggers
Understanding as work
tool
User discovers intranet (marketing,
start screen, motivation…)
Returning visitor discovers new functionality
New visitor discovers intranet
ATTRACTION

3. Why?
Why do we win/lose people in that phase?
How?
How can we overcome these barriers?
What?
What exactly do we need to do to win users in
that phase and bring them to the next level?

4. Measuring
Acceptance
Interaction &
retention
Discovery
& Attraction
Number of profiles,
number of log ins,
…
Number of up- and
downloads, comments,
…
Qualitative analyses,
number of frequent
active users,
proactivity of users
Whole
company

5. @REKLOV, HTTP://MY.ADVATERA.COM