Редкая марка - о российских соцмедиа для финских туристических компаний

1. E-marketing
in russian social media
Natalia Koroleva
for
Suomen matkailuorganisaatioiden yhdistys – Suoma ry
September 2010

2. E-marketing ?..

3. ...ACHIEVING YOUR
MARKETING GOALS

4. BRAND AWARENESS
INFORMING
ATTRACTING CUSTOMERS
MAINTAINING PUBLIC IMAGE
INCREASING SALES
EMOTIONAL CONTACT

5. 1,5 billions
Internet users in the World
50 000 000
Russian Internet users

6. Every 7th
Internet-user
read
blogs of others

7. 18 000 000
internet-blogs
in Russian

8. Russia holds
the 1st
place
in the World
in involvment
in social networks

9. Every day
200.000 new posts
about 1 000 000tweets (in Twitter.com)
about 7 000new blogs
450 000comments on Liveinternet.ru и Livejournal.com
There are more than 500 000 000 posts in
Russian-language blogs

10. Why is it
important
for your business?

11. How do you use Internet?
70,8% internet users READ blogs
27,7% internet users OWN blogs

12. Some statistics
34%
writes in blogs about their impressions on products and brands
32%
believes bloggers, who writes about products and brands
55%
believes people with detailed blog's profile

13. Russian top sites
Livejournal.com
Блоги@mail.ru http://blogs.mail.ru/
Liveinternet.ru
Diary.ru
Ya.ru
Привет.ру http://blogs.privet.ru/
Blogger.com
Youtube.com
Rutube.ru
Moikrug.ru
Vkontakte.ru

14. Topics valuable for Russian tourists
Travel stories,travel photos
Advises for travelers
Hard advertising
Geografical leader - Ukraine

15. Monitoring
How do you
know that you
are
mentioned
in blogs?

16. Query language

Туризм

Туризм&Финляндия

Финляндия (туризм | путешествие |
поездка ) - Хельсинки

17. Blog search in russian
http://blogs.yandex.ru/
http://blogsearch.google.com/

18. ''Отпуск в Финляндии''

19. For comparison

20. For comparison

21. Success stories

22. Canada invites you!
Ролик на Youtube
Смотрим видео

23. 32000 views in 2 months
And more!

24. How do they do it?
Тhe Canadian Tourism Commission has launched interactive
murals to inspire Americans to book a Canadian vacation.
The Canadian Tourism Commission can be found on the
following social channels:
Facebook - http://facebook.com/keepexploring
Twitter - http://twitter.com/keep_exploring
And website:http://www.canada.travel

25. 14 594 ''Like'' on the Facebook

26. 2301 followers on Twitter

27. Cheaptrip

28. How do they do it?

29. Cheaptrip on Twitter

30. Results
QUEUES FOR TICKETS AT 4 OFFICES IN
MOSCOW
45908 участников сообщества в
Livejournal.com
2200 followers on Twitter
INTERNET PROMOTION ONLY!

31. How do you get recognized?
FREE ways to get
promoted
over Internet

32. Social bookmarks
Social notes
in Internet

33. Web 2.0
News -
Post &
Vote

34. Social news
smi2.ru
news2.ru
newsland.ru
vkurse.ru

35. Social objects
attract millions

36. Social objects

37. Inspired by Iceland

38. Results
800 000 views on Vimeo
500 000 views on official website
On the TOP of Facebook during a week
2 000 000 tweets on Twitter

39. 5 steps to social media
Start with monitoring
Get involved in dialog
Define the strategy
Create your blog
Generate content and social objects
Promote

40. Feel free to ask any questions.
Natalia Koroleva
cell.:+7 905 546 11 53
e-mail: Nata@remarkable.ru
skype: shokopay
www: Remarkable.ru
Thank you
for your
attention
!