The document discusses how to make more money in real estate broking through the RE/MAX advantage. It outlines RE/MAX's history and global presence, noting it is the largest real estate franchise network in the world, with over 7,000 offices in more than 88 countries. The document highlights benefits of joining the RE/MAX network such as brand recognition, education and training programs, conferences and conventions, technology and website resources, referral opportunities, business tools, and the ability to achieve landmark transactions. It encourages readers to book an appointment to learn more about joining the RE/MAX revolution.
2. Present Market statistics:
Number of brokers in Ahmedabad: Approx. 10,000
active.
Number of deals : 10,000-12,000 registrations a month
Estimate of primary deals being done by brokers: 50%-
60% (increasing as number deals reduce)
20% of the new projects of India are in Gujarat
Investors from all India have invested in Gujarat
3. Next 10 years?
Outdoor Media will continue to loose its
effectiveness
Resale properties will have a great share of
transaction in the market
Buyers will have a higher Dependence on agents
as plethora of options emerge
Technology will play a pivotal role in broking
Organized broking is the future
4. Next 10 years?
Foreign investors investing in India and Indians
investing outside the country will increase
Proportion of White money in real estate transactions
will increase
Real Estate broking will follow
the foot steps of organized
stock broking
6. What is broking?
Broker is a party that arranges transactions
between a buyer and a seller, and gets a
commission when the deal is executed.
7. What does a buyer want?
Inventory
Agent time
Guidance
Saving of his time
Quick Closure
8. What does a seller want?
More genuine buyers
Get best price for his property
Liquidate at the earliest
Agent’s time
Guidance of valuation
Relevant buyers consider his property
9. Why a broker cannot satisfy?
Getting and retaining best employees
Training
Advertisement Budget
No Surety of Income
Limited budget for Running costs
Network
10. Why employees don’t stay?
Employer gets the lion’s share of income
Boss gives little value addition to each deal once the
employee becomes experienced
Lack of independence
Lack of Personal Identity
Limited office growth
11. How to increase deals?
Give more options to buyers
Employ more agents to serve the customer better
Use technology to increase the viewers of the property
12. Get access to HNI/NRI clients?
Get high quality agents who are experienced qualified
and who give better service
Get properties which they would prefer:
100% white for NRI
Give a good ROI for HNI
Train employees regularly to improve your quality of
service
Use technology extensively
13. Attract and retain employees?
Number of transactions is the key to improving income
and motivation of employee
Create a brand value of your office
Fire low performing employees: key to retain top
performing people
Continuously recruit
14. Network?
Join a network to share inventory and leads
Networks help wide geographical presence
Can access various segments of buyers and sellers
A network gains more trust than an individual broker
16. Example of A listing:
Property with an excellent view over looking a river, sea
and a hill.
Very upmarket locality.
3 bed room, fully furnished, good wood work.
Parking for 2 cars.
17. Technology: How important?
Buyers require more information e.g.: floor plan,
elevation photos, views, amenities etc.
Cost of petrol increases so buyers prefer to see
properties over internet and short list rather than visit
each and every option
Buyers don’t have time
Buyers can be outside city or even country.
Buyers want to share information with others
18. Technology: How important?
Brokers need to:
make quality leaflets to give as handouts to customers
Promptly respond over email
If they work in network: Technology is critical for
sharing information
Smartphone challenge: using apps to search properties
19. Informal sector: thrive or
survive?
Small Stock brokers: on brink of extinction
Starts with reluctance to change
Later results in reduction in market share
In 5 years substantial shift will be seen from the
unorganized broking sector to organized broking
Then it is too late to change
21. "It is not the strongest of the
species that survives, nor the most
intelligent that survives. It is the
one that is the most adaptable to
change."
— Charles Darwin
24. Which office is more profitable?
More number of property
options for customers
OR
Less number of property
options for customers
25. Which office is more profitable?
More number of agents
OR
Less number of agents
26. Which office is more
profitable?
Top performing agents
OR
Average agents
27. Which office is more profitable?
More trained agents
OR
Untrained assistants /
employees
28. Which office is more profitable?
Motivated agents to run
after business
OR
Employees who wait for
business to run after them
29. Which office is more profitable?
Latest technology to market
their properties
OR
Doesn’t use technology to
market their properties
30. Which office is more profitable?
A large international
network
OR
A stand alone operation
31. Which office is more profitable?
A world renowned brand
name
OR
Tries to make its own brand
name
32. Which office is more profitable?
Agents earn according to
their commission earned
OR
employees earn fixed salary
irrespective of commission
earned
33. Which office survives longer?
The fixed salary cost is
lower
OR
The fixed running cost is
higher
34. Which office is more profitable?
Is in Business since long
OR
Just opened
35. Which office is more profitable?
Running based on a proven
concept globally
OR
A office started without any proven
concept
36. Which office is more
profitable?
A system driven model
OR
A person driven model
37.
38. RE/MAX India
MAKING MORE MONEY INMAKING MORE MONEY IN
BROKINGBROKING
THROUGH THETHROUGH THE
RE/MAXRE/MAX ADVANTAGEADVANTAGE
39. RE/MAX India
Established in Denver, Colorado (USA) in 1973 by –
Dave Liniger
The only real estateThe only real estate
broking company stillbroking company still
owned and operatedowned and operated
by the originalby the original
promoterpromoter
41. RE/MAX India
RE/MAX did houseRE/MAX did house
sales of more thansales of more than
$500 bn.$500 bn.
If RE/MAX was aIf RE/MAX was a
company, we wouldcompany, we would
be bigger thanbe bigger than
WALMARTWALMART
46. RE/MAX India
A business model workingA business model working
successfully in more thansuccessfully in more than
7000 offices and created7000 offices and created
millions of entrepreneursmillions of entrepreneurs
worldwideworldwide
47. RE/MAX India
Only real estateOnly real estate
company tocompany to
feature in the bookfeature in the book
“50 Companies“50 Companies
That Changed theThat Changed the
World” by HowardWorld” by Howard
RothmanRothman