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Ad targeting and ad blocking

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Compendium of research data on the state of online ad targeting and ad blocking http://renaissancechambara.jp/2016/03/08/online-advertising-targeting-and-ad-blocking/

Publié dans : Marketing
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Ad targeting and ad blocking

  1. 1. Online advertising targeting and ad blocking by audiences Ged Carroll renaissancechambara.jp
  2. 2. Attitudes to ad-targeting by generation 0 10 20 30 40 It's about time advertisers recognised that my generation shops too I am more likely to click on an advertisement aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Millenial respondents (%) Millenial respondents (%) 0 5 10 15 20 25 30 35 I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation I am more likely to click on an advert aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Boomer respondents (%) Boomer respondents (%) Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
  3. 3. Attitudes to ad-targeting by generation 0 10 20 30 40 It's about time advertisers recognised that my generation shops too I am more likely to click on an advertisement aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Generation-X respondents (%) Generation-X respondents (%) 0 10 20 30 40 50 I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation I am more likely to click on an advert aimed specifically at my generation I feel like my generation is often forgotten about by advertisers I am more likely to purchase a product from a brand whose ad is targeted specifically at my generation Generation-X parents respondents (%) Generation-X parents respondents (%) Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
  4. 4. Page load times are a likely motivator for blocking 0 5 10 15 20 25 30 35 40 45 Load time in seconds Editoral content Advertising content Guardian Publishing Trends 2016 drawing on analysis by comScore, Pew Research Center & New York Times
  5. 5. Ad blocking software 0 20000000 40000000 60000000 80000000 100000000 120000000 140000000 160000000 180000000 200000000 Jan-10 Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Installed base of ad blockers Installed base of ad blockers Data from Pagefair & Adobe, 2015 Ad Blocking Report via Guardian Publishing Trends 2016. 800% growth in user base over a 5 year period.
  6. 6. Internet users worldwide who have blocked an advert 0 5 10 15 20 25 30 35 40 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Respondents aged 16-64, in the past month on their main computer (GlobalWebIndex Blog January 22 2016 % respondents
  7. 7. Share of time spent viewing video content in selected countries 0 10 20 30 40 50 60 70 Germany Canada UK France US Russia % of total time spent viewing desktop video content via JW Player (Q2, 2015) % of total time spent viewing desktop video content Secret Media & JW Player “Adblock & the Global Video Market September 14, 2015
  8. 8. About me Amazon author page: amzn.to/1SeO5Il LinkedIn page: linkedin.com/in/gedcarroll About: renaissancechambara.jp/about Blog: renaissancechambara.jp Email address found here: scr.im/renaissance Twitter account: @r_c Sina Weibo: renaissancechambara WeChat
  9. 9. thank you | 谢谢 | míle buíochas! | 감사합니다 | danke | ありがとう | merci | спасибо | cám ơn | whakawhetai | takk | ขอขอบคุณคุณ | terima kasih | σας ευχαριστώ | grazie | ‫|شكرا‬ þakka þér | დიდი მადლობა | kiitos | நன்றி | gracias

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