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Some introductory slides I put together for a panel discussion
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Ged caroll burson marsteller- nfp slides
1.
PR some introductory
remarks - three thoughts before you start Ged Carroll Director digital, social & interactive Burson-Marsteller
2.
Disclaimer
22 DAYS
3.
What is PR?
4.
5.
6.
7.
Have fun
8.
In summary • PR
is more than press releases and media relations • Resist the urge to just do something • PR is hard and you need to vary the conversation – don’t forget to be frivolous or have fun now and again
9.
Ged Carroll ged.carroll@bm.com +852 2880
0229 http://www.burson-marsteller.asia Thank you for your time
Editor's Notes
the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics – CIPR definition
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