The technical side of Internationalization at Eventbrite or "Sh!t we're going global, now what?"
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Presented at the London Web Summit 2013, it describes how Eventbrite internationalized its platform and successfully launched fully localized sites in 14 countries and 9 languages over the course of 2 years. It gives you a good idea of all the issues you will need to tackle when taking your company global.
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The technical side of Internationalization at Eventbrite or "Sh!t we're going global, now what?"
- 1. Sh!t we're going global, now what? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 2. Eventbrite & i18n in 2010 • US English site only, but used in 150 countries • no strings marked for translation • no i18n/l10n framework • large help center only in English • no non-English customer support • all on .com Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 3. Fast forward to 2012 .ca Dec 201 1 Successfully launched local sites in 14 countries and 9 languages Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 4. here is how we did it and what we learned Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 5. Houston, we have a problem! Back-End Graphics SEM SEO Front-End Documentation Javascript PDFs Help Center Emails Marketing Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 6. where do I start???? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 7. Roadmap to global domination 1. Assess your situation 2. Getyourlocalised site in shape 3. Don'tforget about everythingelse Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 8. Are you unicode ready? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 9. What's your domain name strategy? Global dot com or local TLDs? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 10. Pick the right database, framework and templating engine Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 11. I'm ready, now what???? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 12. Mark strings HTML <html> <body><h1>${ _("Welcome to the London Web Summit!") }</h1></body> </html> JAVASCRIPT <script> alert(gettext("Welcome to the London Web Summit!")); </script> PYTHON from django.utils.translation import ugettext_lazy as _ my_str = _("Welcome to the London Web Summit!") Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 13. Extract strings Mako and Handlebar Templates, Javascript Files, Python Files pybabel strings.pot #: django/templates/cool_template.html:26 msgid "Welcome to Eventbrite! You chose wisely." msgstr "" Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 14. Translation strategy high high low med med high high low low Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 15. Automate the translation workflow source code /fr_FR/strings.po strings.pot translation translation database database translators Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 16. Graphics are evil! Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 17. Localize your back-end MIDDLEWARE if domain == 'eventbrite.fr': request.locale = FRLocale HTML _("Total:") <b>${ format_number(2000) }</b> _("Date:") <b>${ format_date('2013-03-01', format='medium') }</b> OUTPUT Total : 2.000,00 Date : 1 mars 2013 Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 18. TADA! Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 19. cool! i'm done, right? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 20. What about mobile? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 21. Can you help me? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 22. Want to get paid? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 23. What about taxes? Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 24. What about marketing? TLD Launch FRANCE sign-ups: Press and SEM SPAIN sign-ups: SEM only PORTUGAL sign-ups: No marketing activity Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 25. you're almost there... Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 26. long term, you don't need a dedicated international team Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 27. ...but you do need dedicated local teams Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 28. all your teams need to adapt to be a truly global company Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 29. now, listento your audience Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 30. and don't forget to... Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage
- 31. ...have fun! Renaud Visage / co-founder & cto / www.eventbrite.com / twitter @renaudvisage