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Hardware By the Numbers: O'Reilly Solid Keynote

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These are the slides for my Hardware by the Numbers Keynote at O'Reilly Solid. They create a narrative about the hardware startup ecosystem using quantitative data wherever possible.

BEST VIEWED HERE: https://presentate.com/noupside/talks/hardware-trends-hardware-by-the-numbers, on Presentate, which has my speaker notes alongside the content, and contains all sources and citations.

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Hardware By the Numbers: O'Reilly Solid Keynote

  1. 1. HARDWARE TRENDS Renee DiResta @noUpside Hardware By The Numbers
  2. 2. Hardware Is Hard
  3. 3. Hardware was hard… …because it was lonely
  4. 4. Hackerspaces From Do It Yourself to Do It With Others
  5. 5. Hacking Hardware Everywhere 106 Countries represented 1531 Worldwide hackerspaces 534 Hackerspaces in the US
  6. 6. Hacking Hardware Everywhere
  7. 7. Maker Faires
  8. 8. Community Growth
  9. 9. Specialized Accelerators
  10. 10. The Support Ecosystem
  11. 11. Hardware was hard… …because prototyping was difficult
  12. 12. 3D Printers: units sold under $100,000
  13. 13. Enterprise-quality printers will cost less than $2000 by 2016
  14. 14. MakiBox $200 A6 LT kit Printrbot $349 Simple kit Buccaneer $397 on Kickstarter
  15. 15. End-User Spend on 3DP
  16. 16. Prototyping: Functional
  17. 17. Octopart Microcontroller Price Index
  18. 18. Economies of Scale
  19. 19. Hardware was hard… …because China is far
  20. 20. Increased Access
  21. 21. Offshoring Reshoring Nearshoring
  22. 22. China PMI data
  23. 23. Mexico vs China Wages
  24. 24. Botsourcing Industrial robots per 100k employees Germany South Korea United States Japan Average China
  25. 25. Typical industrial robot $100k Base price $200k+ Programming cost
  26. 26. Base price UR5 $34k UBR-I $50k Baxter $25k
  27. 27. Hardware was hard… …because investors were scared
  28. 28. 2011 Kickstarter 0.46% of all projects were hardware 120 Hardware projects on Kickstarter 649 Product Design projects 26k Total projects on Kickstarter $2.5M Hardware project dollars raised 2.43% of money raised on Kickstarter
  29. 29. 2012 Kickstarter 0.58% of all projects were hardware 239 Hardware projects on Kickstarter 1373 Product Design projects 41.4k Total projects on Kickstarter $9.7M Hardware project dollars raised 3.02% of money raised on Kickstarter
  30. 30. 2013 Kickstarter 1.7% of all projects were hardware 784 Hardware projects on Kickstarter 2453 Product Design projects 46k Total projects on Kickstarter $46.6M Hardware project dollars raised 9.94% of money raised on Kickstarter
  31. 31. Early-Stage Venture Capital
  32. 32. Hardware Companies Raise More
  33. 33. But follow-ons are tough…
  34. 34. Today, VCs<3 HW $442M Into hardware startups in 2012 $848M In hardware Investments in 2013
  35. 35. Hardware Companies Founded Designed Products Connected Devices / IoT Wearables Robotics
  36. 36. Hardware investment by sector
  37. 37. Acquisitions
  38. 38. ….more acquisitions
  39. 39. Connected Devices
  40. 40. Or a toaster
  41. 41. Or a cow
  42. 42. M2M vs H2H Data Transfer Patterns • Orders of magnitude more nodes • Upload-Biased Traffic • Low bandwidth • Low power • Real time
  43. 43. In 2008, the number of devices connected to the internet surpassed the number of people on earth
  44. 44. Connect All The Things 20202012 50B8.7B 2013 10B … 2008 >
  45. 45. People are paying attention Google Trends data for “Internet of Things”
  46. 46. People are paying $$ $25B 201820132012 $71B$33B …
  47. 47. Wearables
  48. 48. Projected Growth of Wearables
  49. 49. Hardware is still hard… …but the future is bright
  50. 50. Software is eating the world… Hardware gives it teeth

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