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Affordability,Accessibility,AvailabilityQualityPerceptionof Destination Value

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Affordable,accessible travelGrowth ofHealthcare &Wellness clustersEasy access to infoon the web

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MedicalprovidersHospitalsClinicsDoctorsTourismprovidersAirlinesHotelsTravelagenciesTransportation compTouroperatorsLogisticalprovidersFacilitatorsPublicinstitutionsPromotingentitiesMinistriesRegionalgovernmentsOrganizationsClustersChambers ofcommerceAssociationsUniversitiesAccreditationsJCIHCACMarketsSelf-paypatientsSelf-fundedemployersInsurancecarriers

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•Hips, Knees, Back and SpineOrthopedics•Diagnostics, Cyberknife, Stem CellCancer Treatment•Angioplasty, Bypasses, Valve Replacements, Stem CellHeart Procedures•Liver, Kidney, LungTransplants•Implants, Veneers, CrownsDental Treatment•Lap Band, Gastric Bypass, Gastric SleeveBariatric Surgery•Acupuncture, Preventative, Homeopathy, IndigenousAlternative•Alzheimers, ALS, Parkinsons, Paralysis, HeartStem Cell Treatments•Face Lifts, Breast Implants, CorrectiveCosmetic Surgery•IVF, Fertility, Hormonal DisordersInfertility Treatments•Acute and Chronic Conditions, Geriatric CareRehabilitation & Geriatric

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• Source: World Tourism Organization (UNWTO)•••

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Corporate market IndividualsRelationship driven Service drivenSmall target market Larger target marketLonger sales process Shorter sales processBuying decision based on reducingcosts and increasing profitabilityBuying decision often “price” or“desire” drivenMultiple decision makers One or two decision makersMeeting face to face with decisionmakersCommunication by email and phone isenough

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