Internet commoditises all knowledge. To stand out from (the wisdom of) the crowds, the next manager needs to learn how to organise and manage differently.
This is my presentation on #Next10 in Berlin and #commonline. Comments and suggestions are welcome via twitter @renejansen
2. The broad impact of social media
ic
Transformation of
g
te
organisation
ra
St
âboeien en bindenâ
Communities
Communication
l
na
Medium, a tool
io
at
er
l levels
Social Media impa cts society and organisations on al
Op
3. The impact of social media on organisations
Economic Identity Knowledge & Innovation
Perspective Perspective Perspective
The Perspective of Change
4. Democratising impact social media:
Organise without organisations
Kevin
Sywert
van Lienden
Lower Barrier to entry
â
Start and impact without m oney or other âbase of power
5. Economic raison dâetre
Bank
if
Economic view: The Firm has an economic raison dâetre
gain from economies of scale
they have lower transaction costs and
to five years....
Expected live time Fort une 500 down from fifty
De loitte Center of the Edge:
Inspired by Coase, Williamson, Clay Shirky and getitdone.org
7. Identity perspective on organisations and their products
ves
innova tion platform to make themsel
Delo itte employees used an internal sedâ, so
wev er, it âhad to be Microsoft ba
heard: we want an iPhone! Ho peria...
the âm ost comparableâ phone, the X
their ICT department choose
Deloitte quote from âopen innovationâ wokrshop Jaarbeurs Utrecht 2009
8. You might own the trademark, you donât own the brand...
ct,
ur co mpetitors is not in the produ
The difference between you and yo ng
o usly changing negotiated meani
but in the unique and continu
by employees and customers
ey work for?
Q: How many employees love the company th
Civic Integration and Princes Maxima from koningshuis.nl; 21% acc to Global Workforce Survey 2008 conducted by Towers Perrin, Value of the Rose inspired by Ard Huizing and mazzled by âDe Maatschapâ
9. Conversations about you: Micro Mobilisation
ide
Challenge: connect stories from inside with stories outs
!
Thatâs mu ch more than just âwebcareâ
10.
11. The power of web care and joining the conversation?
13. Stand out from (the wisdom of) the crowd!
The world is flat...
Lays âmaak de smaakâ
ko
Op enmo
Wij van WC eend...
pepad.com
headrush.ty
14. The impact of social media on organisations
Economic Identity Knowledge & Innovation
Perspective Perspective Perspective
Organize to let go Join the conversations Mobilise wisdom of the crowd
Balance ad-hoc and structure Balance vision and reality Balance self and others
The Perspective of Change
25. Geniet
van de gedachte
dat het anders kan
2010 - 2011
26. De tijd van experimenteren is voorbij
1 Heldere aanpak: Wat wil jij veranderen?
Samenwerking met âveranderaarsâ
Rijke online gesprekstechnieken
2 Gericht op verbinden energie bottum up
met visie en richting van top down
En verbinden van binnen en buiten
Ondersteuning onbegrijpelijke afkortingen
3 die ook jouw ICT afdeling gelukkig maken
(SSL, VPN, SSO, LDAP, OAuth, OpenID, RSS, SaaS, API's, ...)