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Marketing of TV Channels

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Marketing of TV Channels

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Marketing of TV Channels

  1. 1. Marketing of TV Channels Renjith J Cyriac Roll No.26 Ex-Pgdm 2013-14
  2. 2. • History of Television in India • Back to 90s • DTH(Direct To Home) • Marketing strategies • Reality shows Contents..
  3. 3. • 1959 : Television started in India as an experiment • 1976 : Doordarshan becomes a separate Dept • 1982 : Doordarshan starts national coverage and colour transmission for the first time • 1983 : Huge expansion of Doordarshan • 1997 : Establishment of Prasar Bharati • 1990s : Advent of private TV channels in India History of Television in India
  4. 4. Back to 90s 
  5. 5. Back to 90s..
  6. 6. Dish Antennas
  7. 7. • 748 Permitted Private satellite television stations. • In addition to that more than 30 Govt. channels are there. • Hindi-language TV channels have the highest market share. DTH (Direct to Home) Source-wikipedia.org
  8. 8. DTH (Direct To Home)
  9. 9. • DTH industry revenues will reach $ 3.9 billion by 2017 and $ 5.3 billion by 2020. Revenue growth will be largely driven by increasing subscriber volumes DTH (Direct to Home) Source-Media Partners Asia
  10. 10. MARKETING STRATEGIES
  11. 11. STAR TV • Utsav Gaddis(Rural Vans) • STAR UTSAV as Market Development Channel • TargetFTA Homes(Free To Air)
  12. 12. Kahani Ghar Ghar Ki
  13. 13. • Promotions through stage vans and along with skilled artists like magicians, tattoo artists, mehendi artists, mimicry artists and more. Rural stage Van
  14. 14. • Star plus has launched the most respected Indian mythological epic Mahabharat with a contemporary look. • The campaign is active in regions of Gujarat and Uttar Pradesh. LED screens are on the exterior of the van while inside a showroom is fabricated which displays ornaments used in the mythological drama. Geeta Path is also done at various locations. Mahabharat
  15. 15. • The Nauchandi mela is held every year in Meerut in the northern state of Uttar Pradesh for a period of one month. The mela is organized by the local municipal corporation. It plays host to over 50,000 people every day. Nauchandi Mela
  16. 16. SAHARA ONE • Focused its Programming to Suit Rural Marketing • Sahara One has taken on the services of the Mumbai Dabbawalas
  17. 17. SAHARA ONE • Promotion through bangle carts and pan shop umbrellas
  18. 18. AutoRickshaw Branding
  19. 19. • Hot Seat Aapke Shehar was a promotional event done for KBC a renowned show in India. Flag off was done by Mr. Bachchan himself. • Branded Stage Van was moved across various States followed by the event. A mini set similar to KBC with hot seat was replicated on van. • Through this event Aam Aadmi got an opportunity to sit on the Hot Seat and play the game. Hot Seat Aapke Shehar
  20. 20. • Krishna Ben Kakrawala –Near Ahemedabad
  21. 21. • Branded Van travelled across different regions of Uttar Pradesh and Madhya Pradesh. Various games were played with children on van. • Enhanced channel visibility and provided a platform for promotion of upcoming show. Nickelodeon
  22. 22. • Sushil, a resident of Motihari, Bihar, worked as computer operator under MNREGS in the district. Considering his association with the scheme, the Ministry of Rural Development has decided to make him a brand ambassador of MNREGS. Kaun Banega Crorepati
  23. 23. • In a non-descript village called Sansarpur of Saharanpur district in UP, lives Firoz Fatima, who has suddenly became a star among her people. Kaun Banega Crorepati
  24. 24. FMCGs Success of FMCGs in the Rural Market and the Growing Popularity of the Programmes indicate that the Rural Markets are Definitely the Markets of Tomorrow.
  25. 25. Desi Girl: A Reality Show Based on Village Life-Imagine TV

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