Retail management

1. security issues in retailing

2. Security issues in retailing
• security assumes paramount importance in
retailing
• Internationalization, Varied cultures, HRM
• growth of various retailing formats
• stocking a range of categories across smaller
sized-high value items
• large data generation which needs to be to
secured by a sound Information Technology (IT)
back-end infrastructure so as to provide real time
information

3. Security in
retailing
Internal
security
Data
security
External
security

4. • external security
– Layout should be properly designed which is easy
for the administration/security staff
– 24/7 stores or stores working for long hours-cabs
– Parking lots especially the underground must
have closed circuit cameras, electronic security
tags
– compulsory physical checking of shoppers
– Proper illumination

5. • Internal security:
– in-store security basically for preventing Instances
of shop-lifting, thefts and pilferage resulting in
commercial loses to the retailer.
– twin advantage of controlling consumer oriented
as well store driven thefts

6. • Appropriate planning of Store design
– Small and theft prone items should never be kept near
entrances.
– possible customers should be allowed to carry only one or
two items for trial
– All staff must make it mandatory to leave the store only
after having their bags checked at the exit by an senior.
– The layout should be that the staff gets a full view of an
aisle or section of the store from a single point
– The security room or surveillance room must be located
close to the entrance so as to take immediate action in
case of any problem
– The check-out counters may be placed in such locations so
as to enable the cashiers to act as a second line of security
for each of checking out customer
– well-illuminated after closing to ensure high visibility and
increase the likelihood of intruders being noticed.

7. • Employee training and screening:
– Compulsory pre employment screening
– good training and greater sense of ownership with
transparent rewards and appraisal system can go a
long way in reducing thefts
• Technology driven measure
– Bar coding
– Electronic article surveillance
– Electronic shelf labels (warehousing)
– CCTVs(Closed Circuit Televisions

8. As per surveys 43% of store
pilferage/shrinkage occurs on
account of employee theft
30% due to shop lifting and
remaining on account of
mistakes and
inaccurate record management.

9. Planning for theft
presentation of the
product,
the hardware used to
secure it

10. Product Focused planning
• Product presentation
– should be realistic, as customers want to
experience the product
– Use the features of the product to help secure it.
• For example, use the product’s power cord to anchor
the machine to the merchandiser.

11. Bottle Cap Liquor Security
• easy to use and
effective method to
help reduce shoplifting
and theft or your liquor
bottles on display.
• Caps are fitted with a
simple twist and
removed single handed
on a conventional
magnetic detacher.

12. •Visibility
•from multiple sides
may dictate certain
materials like clear
vacuum form cases.
•For example, Lego
used a vacuum form
case to display a fully
assembled toy that is
sold as individual
building blocks in a
box

13. High Security Hooks
• Used in Display of
hang and sell
merchandise
• authorized personnel
has access to these
hooks.

14. Security mirrors
• convex mirrors having
maximum visibility in
hidden spots of your
store at a glace
• Helps enhance the level
of customer
service/instore
experience just by looking
if the customer needs
assistance.
• 20% brighter than glass
mirrors

15. Cable Coat Lock System
• Discreet security cables
can be used on
handbags and jackets.
• Heavy-gauge steel cable
coat lock box with U-
bolt attachment

16. Smokie Domes
• put a CCTV camera
inside it or leave it
empty – shoplifters
won’t know which
domes are live.

17. Cabinet and Door Alarm – Magnetic
Alarm Guard
• Alarm sounds when
door is opened

18. Double Lock Cash Drop Box
• Double Lock key system
which requires two keys
to open.
• One for the manager
keeps cash is in the cash
box, authorised
personnel should be
taking it out.

19. Hardware focused planning
• Locks
– programmable radio frequency (RF) card is a
solution that can replace traditional locks.
– one key code or multiple key codes

20. Cabinet and Door Lock – with RFID key
card
• Electronic locking
mechanism is attached
to the inside or rear of a
cabinet or drawer and
opened with the RFID
Key Card.
• Easy to program the
lock with the
programming card. No
PC or software required
Locking mechanism
RFID Key Card

21. • Doors and cabinets:
– Glass vs. plastic
– Sliding vs. roll-top doors

22. • Tethers:
– satisfies the objective of allowing customers to
touch and try before they buy.
– Retractable tethers allows the shopper to handle
a product within a specified distance and return
product to its original position
– Tethers can be alarmed or unalarmed
– Used in displaying mobile phones, digital cameras,
iPods, mp3 players, tablet devices

23. • Tags n Alarm:
– wired alarm or flashing sensor that is triggered
when someone tries to remove displayed product
• Magnetic Electronic Article Surveillance tags
– applied to product and work in conjunction with
store entry security systems.
• Integrated systems that allow
– central monitoring

24. • Cctv

25. • Low profile shelving:
– Retailers who redesign their stores
to utilize shelving i.e 60 inches or
less have lesser shoplifters as lower
height facilitates natural surveillance

26. 3 data security
• Should be implemented at both store-level
and head-office level security
– Access level by user
– Recovery management
– Payment gate-ways
• encryption standards
– Periodic security audits
• certified Quality assessment auditors like PwC, Ernst
and Young, Deloitte Consultancy