If online travel and classifieds were the star performers of the last decade, e-retailing seems to be hogging the limelight this time around. India is rapidly emerging as a rewarding market for many e-retailing companies; who are currently present in the market with any one of the three forms (Non-warehouse, Warehouse and Hybrid) models. The broadband and mobile penetration, 3G rollout, cash on delivery, internet banking has led to rise in online transactions by 18.2% for the year 2011 compared to 2010. Indian e-retail market is also expected to be more than INR 10,000 Crore by 2015. In our analysis we found that Computer peripherals, Camera & Mobile and Life Style segments are expected hold 1st, 2nd and 3rd positions respectively for 2011. Together they account for more than 70% of total market share in 2011. But by the end of 2015 Camera and Mobile is expected to take the top slot pushing computer peripheral to third position. In companies analysis segment Flipkart is the undisputed leader for the year 2011. Flipkart generated 4 times more revenue than its nearest competitor Yebhi in 2011. However according to our research findings scenario is likely to change in 2012 as Myntra is expected to take the second position leaving Yebhi to third position. For the year 2014 Flipkart and Myntra together is expected to hold more than 50% market share. In any retail business, some products are returned from the point of consumption. Therefore, the challenge is to set up infrastructure and procedures for reverse logistics. The e-tailors need to have an understandable product return policy on the Web. This report provides a clear picture about the e-retailing scenario in India and its various issues like: Types of business model in Indian e-retail, key companies funding and revenue forecast, driving forces for e-retail, challenges in the e-retail. Renub Research report entitled “India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015” provides a comprehensive assessment of the fast-evolving, high-growth e-retail space. We recommend this report as must-read insight for e-retailing stakeholders. The report covers the following points • E-Retail business model in India • India e-retail users transacting online growth forecast from (2010 to 2015) • Studied growth forecasts and India e-retail market sizing from (2009 to 2015) • Key players revenue analysis, forecast and funding trends of: Flipkart, Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol from (2010 – 2014) • Market analysis and forecast for segments: Camera & Mobile, Computer Peripherals, Electronic gadgets, Life style, Books amd Home & kitchen Appliances (2009 – 2015) • Researched the drivers and challenges for the e-retail industry in India. Contact Us Andy Hill Relationship Manager Sales & Marketing Div Renub Research Email: info@renub.com Phone: +1-678-302-0700 (USA) +91-120-254-5750 (India) Web: http://www.renub.com/

1. Renub Research
www.renub.com
India E-Retail (E-Tailing) Market, Companies
Revenue Analysis & Forecast to 2015
Published: May, 2012
Copyright © 2012 Renub Research – All Rights Reserved

2. India - E-Retail (E-Tailing) Analysis
If online travel and classifieds were the star performers of the last decade, e-retailing seems
to be hogging the limelight this time around. India is rapidly emerging as a rewarding market
for many e-retailing companies; who are currently present in the market with any one of the
three forms (Non-warehouse, Warehouse and Hybrid) models. The broadband and mobile
penetration, 3G rollout, cash on delivery, internet banking has led to rise in online transactions
by 18.2% for the year 2011 compared to 2010. Indian e-retail market is also expected to be
more than INR 10,000 Crore by 2015.
In our analysis we found that Computer peripherals, Camera & Mobile and Life Style segments
are expected hold 1st, 2nd and 3rd positions respectively for 2011. Together they account for
more than 70% of total market share in 2011. But by the end of 2015 Camera and Mobile is
expected to take the top slot pushing computer peripheral to third position. In companies
analysis segment Flipkart is the undisputed leader for the year 2011. Flipkart generated 4
times more revenue than its nearest competitor Yebhi in 2011. However according to our
research findings scenario is likely to change in 2012 as Myntra is expected to take the second
position leaving Yebhi to third position. For the year 2014 Flipkart and Myntra together is
expected to hold more than 50% market share.
In any retail business, some products are returned from the point of consumption. Therefore,
the challenge is to set up infrastructure and procedures for reverse logistics. The e-tailors
need to have an understandable product return policy on the Web. This report provides a
clear picture about the e-retailing scenario in India and its various issues like: Types of
business model in Indian e-retail, key companies funding and revenue forecast, driving forces
for e-retail, challenges in the e-retail.
Renub Research report entitled “India E-Retail (E-Tailing) Market, Companies Revenue
Analysis & Forecast to 2015” provides a comprehensive assessment of the fast-evolving, highgrowth e-retail space. We recommend this report as must-read insight for e-retailing
stakeholders.
© Renub Research
Page 2 of 15

3. The report covers the following points

E-Retail business model in India

India e-retail users transacting online growth forecast from (2010 to 2015)

Studied growth forecasts and India e-retail market sizing from (2009 to 2015)

Key players revenue analysis, forecast and funding trends of: Flipkart, Letsbuy, Myntra,
HomeShop18, Yebhi, Snapdeal and Naptol from (2010 – 2014)

Market analysis and forecast for segments: Camera & Mobile, Computer Peripherals,
Electronic gadgets, Life style, Books amd Home & kitchen Appliances (2009 – 2015)

Researched the drivers and challenges for the e-retail industry in India
Key Players Analysis
This section covers the key facts about the major companies that play an important role in
India E-Retail Market. The companies analyzed in this section are as follows: Flipkart,
Letsbuy, Myntra, HomeShop18, Yebhi, Snapdeal and Naptol. All the companies have been
analyzed from two headings
1) Companies Revenue Analysis & Forecast
2) Companies Funding Sources form different private equity venture funds
Data Sources
This report is built using data and information sourced from proprietary databases, primary and
secondary research and in-house analysis by Renub Research team of industry experts.
Primary sources include industry surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 100 paid databases.
© Renub Research
Page 3 of 15

4. About Us
Renub Research
is a leading Market Research and Information Analysis Company with
centers at Noida India and Roswell USA. We have long-term experience especially in
international Business-to-Business Researches, Surveys, Business and Consulting. Throughout
the years we have acquired expertise in most market sectors, including Information Technology
(IT), Telecoms, Life Sciences, Medical & Pharmaceuticals, Financial Services (Banking,
Insurance, Reinsurance, M&A, etc.), Energy, Chemicals, Automotive, Retail, FMCG, Consumer
Goods, Logistics, Governmental, Social, and Others.
Our core team is comprised of an experienced people holding graduate, post graduate and
Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information
Technology, Environmental Science and many more. Our research help make the business
decisions: on strategy, organization, operations, technology, mergers & acquisitions etc. We
support many blue chip companies by providing them findings and perspectives across a wide
range of markets. Our research reports offer a blend of information insight, analysis and
forecasting that is essential in today’s ultra-competitive markets.
For more information on us or to view any of our sample work you can mail
us at info@renub.com
© Renub Research
Page 4 of 15

5. Published
By
Renub Research
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Phone: +91-120-421-9822, 254-5750 (India)
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Email: info@renub.com
www.renub.com
© India E-Retail (E-Tailing) Market, Companies Revenue Analysis & Forecast to 2015
Renub Research, 2012
Edition 1.0
All rights reserved. This publication is protected
by copyright. No part of it may be reproduced, stored
in a retrieval system or transmitted, in any form or by
any means, electronic mechanical, photocopying,
recording or otherwise without the prior written
permission of the publishers
© Renub Research
Page 5 of 15

6. Table of Contents
1.
Executive Summary
2.
E-Retail Business Model in India
2.1
2.2
E-Retail Warehousing Model
2.3
3.
E-Retail Non-Warehousing Model
E-Retail Hybrid Model
E-Retail Users, Market & Forecast in India
3.1
3.2
4.
E-Retail Users & Forecast (2010 – 2015)
E-Retail Market & Forecast (2009 – 2015)
E-Retail Distribution Shares & Forecast in India
4.1
4.2
5.
E-Retail Segment Wise Market Share & Forecast (2009 – 2015)
E-Retail Companies Market Share & Forecast (2010 – 2014)
E-Retail Market & Forecast – Segment Analysis
5.1
5.2
E-Retail – Electronics Gadgets Market & Forecast
5.3
E-Retail – Computer Peripherals Market & Forecast
5.4
E-Retail – Camera and Mobile Market & Forecast
5.5
E-Retail – Life-Style Market & Forecast
5.6
E-Retail – Home & Kitchen Appliances Market & Forecast
5.7
6.
E-Retail – Book Market & Forecast
E-Retail – Others Market & Forecast
Key E-Retail Companies Revenue Analysis & their Funding Trends
6.1
Flipkart Revenue & Forecast (2008 – 2015)
6.1.1
Flipkart Funding
6.2
Letsbuy (Acquired by Flipkart) Revenue (2010 – 2012)
6.3
Myntra Revenue & Forecast (2008 – 2015)
6.3.1
6.4
Myntra Funding
HomeShop18 Revenue & Forecast (2007 – 2015)
6.4.1
HomeShop18 Funding
© Renub Research
Page 6 of 15

7. 6.5
Yebhi Revenue & Forecast (2010 – 2015)
6.5.1
Yebhi Funding
6.6
E-bay India Revenue & Forecast (2010 – 2015)
6.7
Snapdeal Revenue & Forecast (2010 – 2015)
6.7.1
Snapdeal Funding
6.8
6.9
7.
Naaptol Revenue and Forecast (2008 – 2015)
Amazon (jungle.com)
Growth Factors for E-Retail in India
7.1
7.2
Growing Online Shoppers
7.3
Increasing Smartphones, Personal Computers & Tablet PCs
7.4
Improvement in Telecom Infrastructure & launch of 3G Services
7.5
Convenience & Multiple Payment Channels
7.6
8.
Growing Internet Penetration
Investment by Venture Capitalist in E-Retail Companies
Challenges for E-Retail in India
8.1
Distribution Risks
8.2
Risks to Scalability and Risks in Payment
8.3
Quality of Product/Service
8.4
IT & Information Security Risks
8.5
Lack of Clear Regulatory and Taxation Frameworks
© Renub Research
Page 7 of 15

8. List of Figures:
Figure 1-1: E-Retail Business Model – Companies Without Warehouse
Figure 1-2: E-Retail Business Model – Companies Having Their Own Warehouse
Figure 2-1: India – Users Transacting Online (Million), 2010 – 2011
Figure 2-2: India – Forecast for Users Transacting Online (Million), 2012 – 2015
Figure 2-3: India – E-Retail Market (Crore INR), 2009 – 2011
Figure 2-4: India – Forecast for E-Retail Market (Crore INR), 2012 – 2015
Figure 3-1: India – E-Retail Market Share (Percent), 2009 – 2011
Figure 3-2: India – Forecast for E-Retail Market Share (Percent), 2012 – 2015
Figure 3-3: India – E-Retail Market Share (Percent), 2010 – 2011
Figure 3-4: India – Forecast for E-Retail Market Share (Percent), 2012 – 2014
Figure 4-1: E-Retail – Book Market (Crore INR), 2009 – 2011
Figure 4-2: E-Retail – Forecast for Book Market (Crore INR), 2012 – 2015
Figure 4-3: E-Retail – Electronics Gadgets Market (Crore INR), 2009 – 2011
Figure 4-4: E-Retail – Forecast for Electronics Gadgets Market (Crore INR), 2012 – 2015
Figure 4-5: E-Retail – Computer Peripherals Market (Crore INR), 2009 – 2011
Figure 4-6: E-Retail – Computer Peripherals Market (Crore INR), 2012 – 2015
Figure 4-7: E-Retail – Camera & Mobile Market (Crore INR), 2009 – 2011
Figure 4-8: E-Retail – Forecast for Camera & Mobile Market (Crore INR), 2012 – 2015
Figure 4-9: E-Retail – Life Style Market (Crore INR), 2009 – 2011
Figure 4-10: E-Retail – Forecast for Life Style Market (Crore INR), 2012 – 2015
Figure 4-11: E-Retail – Home & Kitchen Appliances Market (Crore INR), 2009 – 2011
Figure 4-12: E-Retail – Forecast for Home & Kitchen Appliances Market (Crore INR), 2012 – 2015
Figure 4-13: E-Retail – Others Market (Crore INR), 2009 – 2011
Figure 4-14: E-Retail – Forecast for Others Market (Crore INR), 2012 – 2015
Figure 5-1: Flipkart – Revenue (Crore INR), 2008 – 2011
Figure 5-2: Flipkart – Forecast for Revenue (Crore INR), 2012 – 2015
Figure 5-3: Letsbuy – Revenue (Crore INR), 2010 – 2012
Figure 5-4: Myntra – Revenue (Crore INR), 2008 – 2011
Figure 5-5: Myntra – Forecast for Revenue (Crore INR), 2012 – 2015
Figure 5-6: HomeShop18 – Revenue (Crore INR), 2007 – 2011
Figure 5-7: HomeShop18 – Forecast for Revenue (Crore INR), 2012 – 2015
Figure 5-8: Yebhi – Revenue (Crore INR), 2010 – 2011
Figure 5-9: Yebhi – Forecast for Revenue (Crore INR), 2012 – 2015
Figure 5-10: E-bay India – Revenue (Crore INR), 2010 – 2011
Figure 5-11: E-bay India – Forecast for Revenue (Crore INR), 2012 – 2015
© Renub Research
Page 8 of 15

9. Figure 5-12: Snapdeal – Revenue (Crore INR), 2010 – 2011
Figure 5-13: Snapdeal – Forecast for Revenue (Crore INR), 2012 – 2015
Figure 5-14: Naaptol – Revenue (Crore INR), 2008 – 2011
Figure 5-15: Naaptol – Forecast for Revenue (Crore INR), 2012 – 2015
Figure 6-1: India – Internet Users (Million), 2006 – 2011
Figure 6-2: India – Forecast for Internet Users (Million), 2012 – 2015
Figure 6-3: India – Smartphone Sales Unit (Million), 2010 – 2011
Figure 6-4: India – Forecast for Smartphone Sales Unit (Million), 2012 – 2015
Figure 6-5: India – PC Users (Million), 2010 – 2011
Figure 6-6: India – Forecast for PC Users (Million), 2012 – 2015
Figure 6-7: India – Tablet PC Unit Sales & Future Forecast (Million), 2011 – 2015
Figure 6-8: India – Forecast for 3G Penetration Growth (Percent), 2012 – 2015
© Renub Research
Page 9 of 15

10. List of Tables:
Table 2-1: India – Top 10 Retail Sites by Unique Visitors (Thousands), November 2011
Table 5-1: Flipkart – Funding (Million US$), 2009 – 2012
Table 5-2: Myntra – Funding (Million US$), 2007 – 2012
Table 5-3: HomeShop 18 – Funding (Million US$), 2007 – 2011
Table 5-4: Yebhi – Funding (Crore INR), 2010 – 2011
Table 5-5: Snapdeal – Funding (Million US$), 2011
Table 6-1: India – Total Visitors Age 15+ Home/Work Locations (Thousand), Nov 2010 – Nov 2011
Table 6-2: India – Investment by Venture Capitalist in E-retail Companies, 2009 – 2011
© Renub Research
Page 10 of 15

11. Related Reports
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Worldwide Tablet PC Present and Future Market Scope (2010 – 2015) and its Impact on Various
Sectors
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© Renub Research
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