Detail categorization of three advertisement banner based on Location Uniqueness Overall Massage

1. Name : Renzil D’cruz
Web Presence:
about.me/renzilde
linkedin.com/in/renzilde
RenzilDe.com
Ad No: #1 Title : Essel World New View
Location: Thane Highway
Uniqueness: This hoarding put up on thane highway promotion about new ride . This hoarding was
put up in April-may and still present at various locations
Overall Massage: this is all about new ride that coming up at essel word and this grabs attention
from car and creates excitement about new ride and as vacation period penetration could be more
even during rainy season on weekends many youth can enjoy this ride. But overall this
advertisement creates different impact on viewer and explains thrill, excitement and energy among
youth.
Ad No: #2 Title : Croma Power saver
Location: Near Phoenix Mills

2. Uniqueness: As this hoarding put up near phoenix mills it describes silent message of power saving
and at the back of the mind creating image of the brand.
Overall Massage: This is one of the unique advertisement where big plug grabs your attention and
creates image of brand croma in sub-conscious mind so whenever you plan to buy any electrical
equipment with curiosity you will defiantly check out croma.
Ad No: #3 Title : Dmart Atthani
Location: Its Papdi,Vasai (w) Near market and about 50m from Junior college Put up from Jun first
week till date.
Uniqueness: As this hoarding put up during starting of academic year and it will have perception on
college student age 16-20 yr. as well as household decision maker that is mother for shopping as
well as stationary for upcoming year.
Overall Massage: As shown in the picture there is a young girl and a boy with dashing attitude fully
loaded with trendy wears and stationary and full of enthusiasm to go to college.
Also main thing is slogan which attracts especially youth that at smaller amount you can have good
benefit.
Name : Renzil D’cruz
Web Presence:
about.me/renzilde
linkedin.com/in/renzilde
RenzilDe.com