1.
Sample Digital Marketing Proposal
-Prepared by Example Agency for Example Client

2.
Introduction
Digital marketing gives businesses of any size access to the mass market at an affordable price and allows
truly personalised marketing. Specific benefits of digital marketing include:
Global reach
Lower cost
Trackable, measurable results
Personalisation
Improved conversion rates
Together, all of these aspects of digital marketing have the potential to add up to more sales.
About us
Since we began in [ageny.founded.date], we have continued to learn and refine our process as the industry
evolves. Along the way we developed advanced quality control and reporting, internal and external
continuing education for our staff and a cutting edge content development and marketing team.
With over [agency.employee.number] dedicated employees, [agency.name] has amongst the largest pool of
Internet marketing professionals you will find at an agency. [Agency.name] is led by an experienced
management team, which provides strategic direction and support for the company. Our management team's
hands-on approach has led to [Agency.name] becoming a multiple recipient of numerous “Best Places to
Work" awards in [agency.country].
Sample Global Digital Marketing template

3.
Our Services
The following services will be provided as part of the program:
Social Media Marketing
Search Engine Optimization
Pay-Per-Click Advertising (PPC)
Email Marketing
Content Marketing
Affiliate Marketing
Display Advertising
Online PR
We have made the following observations based on your web and social media
prescence. Please refer to the document attached with this Proposal for the data.
Sample Global Digital Marketing template

4.
Competitive Analysis
Web traffic
Traffic - We see that competition is way ahead in terms of overall traffic to the website.
Engagement levels - Competition has greater engagement levels such as average time spent on page,
pager per session, unique visitors, and lower bounce rate.
Marketing mix - we are matching in terms of traffic from Direct, SEO, and other sources, but this metrics is
not valid since our website traffic in way lower than competition.
Display ad networks - Need to launch retargeting campaigns to generate leads, since competition is
doing this.
Brand perception
We see lot of direct traffic, and organic traffic generated is from brand traffic. Brand is established but
limited to few audience.
Social media prescence
Sample Global Digital Marketing template

5.
Sample Global Digital Marketing template

6.
We have observed that your company is active only on Twitter whereas competitors are active on other social
media channels such as Facebook and Youtube.
SEO audit
Good in terms of SEO, but not enough of SEO pages when compared to competition.
Top keywords (How are competitors ranking for these?)
website analytics
website statistics
real time analytics
web traffic analysis
website monitoring tools
website user tracking
More details on organic keyword traffic in the attached audit document
Our Approach
Sample Global Digital Marketing template

7.
Lead generation
We recommend using Google Adwords, Google Display Networks, and Facebook for paid marketing to
pull in the high MRR plan customers. Details on cost per lead is in the attached audit file.
Estimated Cost Per Lead through Performance Marketing
Cost Per Lead through
paid channels
Keyword
Avg. Monthly Searches
(exact match only)
Avg. Monthly Searches
(broad match only)
CPC
($)
Clicks
Form
Fills
Cost
Per
Lead
website analytics 8,100 40,500 14 2,025 101 271
website statistics 8,100 40,500 5 2,025 101 95
real time analytics 1,900 9,500 19 475 24 372
web traffic analysis 1,300 6,500 7 325 16 131
website monitoring tools 720 3,600 18 180 9 356
website user tracking 210 1,050 10 53 3 191
Total Expected monthly
leads
= 254
Average Cost Per Lead = $ 236
Social media Strategy
Activation Channel Purpose
Facebook Attracts potential employees, and brand promotion
LinkedIn Thought Leadership, and prospect engagement
Twitter Brand Creation
There are a good number of likes for your facebook page. Hence, we'll put in place social media campaigns
on facebook immediately. Your social media campaigns on Twitter are quite strong. We will take steps to
increase social engagement.
Sample Global Digital Marketing template

8.
SEO
Strengthen existing keyword rankings by using content
Add relevant landing pages to pull in leads (since DA is high)
Introduce new keywords and build content around it
Work on cleansing backlinks, and fix technical SEO issues
Deliverables
The Provider will deliver the following items during or at the conclusion of the software development project:
1. 10 landing pages a month
2. 4 blogs a month
3. Activation and Engaging audience on all social channels
4. On page SEO audit, while gathering high authority backlinks
5. Keyword research to identify low hanging fruits
6. Landing Pages/creatives for paid campaigns through Google Adwords, Display Network, Facebook, and
other PPC channels
7. A/B testing paid campaigns
Estimated Timeline
Project Timeline
Creating and Publishing Landing pages and Blogs 2 weeks
SEO Audit and Keyword Research 2 weeks
PPC campaign set-up 1 week
A/B testing paid campaigns 1 week
Expected Outcomes
Sample Global Digital Marketing template

9.
1. 3X organic traffic in 3 months
2. 250 leads from PPC channels
3. 100K social community in 6 months
Testimonials
John Doe
CEO/Founder
[testimonial_company]
[sender_company] has been very responsive and available to answer my questions. They proposed
aggressive yet realistic goals for [testimonial_company] and an honest outline of expected measurable
results. To date, they've been right on target and have delivered what they said they would. From website
design and SEO to PPC optimization, these guys are the real deal and true professionals.
Item Price Quantity Sub-Total
Digital Marketing services contract (One time fee) 100 1 100
Social Media Marketing 200 1 200
Search Engine Optimization 200 1 200
Pay-Per-Click Advertising (PPC) 200 1 200
Email Marketing 100 1 100
Content Marketing 100 1 100
Affiliate Marketing 100 1 100
Display Advertising 100 0
Online PR 100 1 100
monthly retainership fee (fixed) 1 0
monthly retainership fee (variable) 1 0
Total 1100
Sample Global Digital Marketing template

10.
Team
team member bio
team member bio
Terms and conditions
The Retainer amount is subject to increment if the Scope of Work or Duration increases beyond the
deliverables or expectancy.
Client shall notify the in writing one(1) month in advance whenever they would like to discontinue the
engagement and vice versa.
In case of termination will pay the amount invoiced till the termination date to Any notice given by one party to
the other pursuant to this Contract shall be sent to the other party in writing or by fax and confirmed in writing
to the other party's specified address. The same has to be acknowledged by the receiver in writing.
In cases of dispute, claim & legal action arising out of the contract, the parties shall be subject to the
jurisdiction of courts in [agency.state]
Sample Global Digital Marketing template