The Future of Travel and Tourism in the Philippines to 2016

The Future of Travel and Tourism in the Philippines to 2016
Report Details:
Published:October 2012
No. of Pages: 243
Price: Single User License – US$1950

Synopsis
The report provides top-level market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire Philippine travel and tourism industry
• Detailed analysis of tourist spending patterns in the Philippines
• The total, direct and indirect tourism output generated by each sector within the Philippine travel
and tourism industry
• Employment and salary trends for various sectors in the Philippine travel and tourism industry,
such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel
intermediaries and others
• Detailed market classification across each sector, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries.

Summary
Travel and tourism in the Philippines contributed 8.5% to the national GDP in 2011, and accounted
for 3.7 million jobs, representing 10.1% of the country’s total employment. Of the total jobs created
through travel and tourism, 2 million were direct industry jobs, while 1.7 million were created
through the travel and tourism supply chain. During the review period (2007–2011), the total
number of trips undertaken by residents, both domestic and outbound, increased from 19.6 million
in 2007 to 28.5 million in 2011, registering a compound annual growth rate (CAGR) of 9.77%
during the review period. While domestic trips increased at a healthy review-period CAGR of
11.30%, outbound tourism registered marginal growth at a CAGR of 0.32% due to the economic
recession, lower disposable incomes and reduced spending by national residents.

Scope
This report provides an extensive analysis related to the tourism demands and flows in the
Philippines:
• It details historical values for the Philippine tourism industry for 2007–2011, along with forecast
figures for 2012–2016
• It provides comprehensive analysis of travel and tourism demand factors, with values for both the
2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist

flows in the Philippines
• It provides employment and salary trends for various categories of the travel and tourism industry

• It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries
industries, with values for both the 2007–2011 review period and the 2012–2016 forecast period.

Reasons To Buy
• Take strategic business decisions using top-level historic and forecast market data related to the
Philippine travel and tourism industry.
• Understand the demand-side dynamics within the Philippine travel and tourism industry, along
with key market trends and growth opportunities.
• Identify the spending patterns of domestic, inbound and outbound tourists by individual
categories.
• Analyze key employment and compensation data related to the travel and tourism industry in the
Philippines.
• To know the market size of other tourism sub-sectors such as the airline, hotel, car rental and
travel intermediaries industries.

Key Highlights
• Travel and tourism in the Philippines contributed 8.5% to the national GDP in 2011, and
accounted for 3.7 million jobs, representing 10.1% of the country’s total employment.
• According to the United Nations World Tourism Organization (UNWTO), the Philippines
generated the sixth-largest inbound tourist volume in South-East Asia in 2011.
• The Philippines is considered as one of the top biodiversity destinations worldwide due to the
high percentage of endemic plants and animals that are on the verge of extinction.
• The government of the Philippines initiated the ‘super region’ concept to develop central
Philippines into a tourism hub by modernizing several airports and the Nautical Highway System.
• The Camarines Sur province accounted for the largest proportion of domestic trips, with an 8.2%
share of total domestic trips. It was followed by Cebu with a 4.6% share, and Metropolitan (Metro)
Manila with a 3.5% share.
• Nearly 61.4% of trips abroad were for leisure purposes, while 19.9% were for business purposes
and 18.7% were for other personal purposes.
• Car rental market performance slowed down in 2011 compared to 2010 due to low growth of
inbound tourist volumes. Inbound arrivals were impacted because of the eurozone debt crisis,
political unrest in the Middle East and the tsunami in Japan. The significant rise in oil prices also
impacted revenues in 2011.
• The high demand for travel services in the Philippines is encouraging international companies to
enter the country, and several companies have also announced plans to expand their operations
in the Philippines. As the market matures, it is important for online sites to offer enhanced
functionality, security and ease of use to customers in order to compete effectively.

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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Travel and Tourism in the Philippines
3.1 Key Trends and Issues
3.1.1 Key trends
3.1.2 Barriers to tourism
3.1.3 Natural Attractions
3.2 Tourism SWOT
3.2.1 Overview of the tourism industry in the Philippines
3.2.2 Strengths
3.2.3 Weaknesses
3.2.4 Opportunities
3.2.5 Threats
3.3 Tourism Demand Factors
3.3.1 Typical holiday entitlement of employees per annum by type
3.3.2 Total population by age
3.3.3 Male population by age
3.3.4 Female population by age
3.3.5 Number of households
3.3.6 Mean household income
3.4 Tourism Market Indicators
3.4.1 Number of trips by season
3.4.2 Number of trips by residents
3.4.3 Average length of tourism trips
3.4.4 Average national tourism expenditure per day of trip
3.4.5 Percentage of total resident income spent on tourism
3.4.6 Total national tourism expenditure by tourist destination
3.4.7 Total national tourism expenditure by category
4 Domestic Tourism in the Philippines
4.1.1 Key trends
4.1.3 Tourist attractions
4.2 Domestic Tourism Flows
4.2.1 Number of trips by purpose of visit
4.2.2 Number of overnight stays for domestic trips

4.3 Domestic Tourism Expenditure
4.3.1 Total domestic tourist expenditure
4.3.2 Domestic tourist expenditure on accommodation
4.3.3 Domestic tourist expenditure on entertainment and sightseeing
4.3.4 Domestic tourist expenditure on foodservice
4.3.5 Domestic tourist expenditure on retail
4.3.6 Domestic tourist expenditure on transportation
4.3.7 Domestic tourist expenditure on travel intermediation
4.3.8 Domestic tourist expenditure on other categories
4.3.9 Average expenditure per domestic tourist by category
4.4 Domestic Tourism Forecast
5 Inbound Tourism to the Philippines
5.1.1 Key trends
5.2 Inbound Tourism Flows
5.2.1 International arrivals by region of origin – Africa
5.2.2 International arrivals by region of origin – Asia-Pacific
5.2.3 International arrivals by region of origin – Europe
5.2.4 International arrivals by region of origin – Middle East
5.2.5 International arrivals by region of origin – North America
5.2.6 International arrivals by region of origin – South and Central America
5.2.7 International arrivals by purpose of visit
5.3 Inbound Tourism Expenditure
5.3.1 Total expenditure of inbound tourists
5.3.2 Inbound tourist accommodation expenditure
5.3.3 Inbound tourist expenditure on entertainment and sightseeing
5.3.4 Inbound tourist foodservice expenditure
5.3.5 Inbound tourist retail expenditure
5.3.6 Inbound tourist transportation expenditure
5.3.7 Inbound tourist travel intermediation expenditure
5.3.8 Inbound tourist expenditure on other categories
5.3.9 Average international tourist expenditure by category
5.4 Inbound Tourism Forecast
6 Outbound Tourism from the Philippines
6.1.1 Key trends
6.2 Outbound Tourism Flows
6.2.1 International departures to Africa

6.2.2 International departures to Asia-Pacific
6.2.3 International departures to Europe
6.2.4 International departures to the Middle East
6.2.5 International departures to North America
6.2.6 International departures to South and Central America
6.2.7 International departures by purpose of visit
6.2.8 Number of overnight stays on international trips
6.3 Outbound Tourism Expenditure
6.3.1 Total spending of outbound tourists
6.3.2 Spending pattern of outbound tourists on accommodation
6.3.3 Spending pattern of outbound tourists on entertainment and sightseeing
6.3.4 Spending pattern of outbound tourists on foodservice
6.3.5 Spending pattern of outbound tourists on retail
6.3.6 Spending pattern of outbound tourists on transportation
6.3.7 Spending pattern of outbound tourists on travel intermediation
6.3.8 Spending pattern of outbound tourists on other categories
6.3.9 Average overseas expenditure per resident by category
6.4 Outbound Tourism Forecast
7 Tourism Economics in the Philippines
7.1 Five-Year Review
7.1.1 Value of tourism
7.1.2 Output by category
7.1.3 Tourism balance of payments
7.1.4 Growth drivers
7.2 Tourism Output
7.2.1 Total tourism output by category
7.2.2 Direct tourism output by category
7.2.3 Indirect tourism output by category
7.3 Tourism Employment
7.3.1 Total tourism employment by category
7.3.2 Total tourism employment as a percentage of total employment
7.3.3 Direct tourism employment by category
7.3.4 Direct tourism employment as a percentage of total employment
7.3.5 Indirect tourism employment by category
7.3.6 Indirect tourism employment as a percentage of total employment
7.4 Tourism Output per Employee
7.4.1 Total tourism output generated per employee by category
7.4.2 Direct tourism output generated per employee by category
7.4.3 Indirect tourism output generated per employee by category
7.5 Tourism Employee Compensation
7.5.1 Average salary by category
7.5.2 Total gross income generated by total tourism employment by category

7.6 Five-Year Forecast
7.6.1 Value of tourism
7.6.2 Output by category
7.6.3 Tourism balance of payments
8 Airlines in the Philippines
8.1.1 Key trends
8.1.2 Market size and forecast
8.2 Key Performance Indicators
8.2.1 Number of seats available
8.2.2 Number of business seats sold by passenger type – business travel
8.2.3 Number of leisure seats sold by passenger type – leisure travel
8.2.4 Load factor by carrier type
8.2.5 Number of passenger kilometers available by carrier type
8.2.6 Number of revenue-generating passenger kilometers by carrier type
8.2.7 Revenue per passenger by carrier type
8.2.8 Total revenue by carrier type
8.3 Competitive Landscape
8.3.1 Leading operators
8.3.2 Major routes
8.3.3 Competitive strategy
8.4 Company Profile: Philippine Airlines, Inc.
8.5 Company Profile: Cebu Air, Inc.
8.6 Company Profile: Zest Airways Inc.
8.7 Company Profile: Airphil Express
8.8 Company Profile: South East Asian Airlines (SEAIR), Inc.
9 Hotels in the Philippines
9.1.1 Key trends
9.1.3 Key locations
9.2.1 Number of establishments by accommodation type
9.2.2 Number of available rooms by accommodation type
9.2.3 Room occupancy rate by accommodation type
9.2.4 Number of room nights available by accommodation type
9.2.5 Number of room nights occupied by accommodation type
9.2.6 Average revenue per available room by accommodation type
9.2.7 Revenue per occupied room by accommodation type

9.2.8 Total revenue per available room by accommodation type
9.2.9 Total revenue by accommodation and customer types
9.2.10 Number of guests by accommodation and customer types
9.3.2 Brand presence in key locations
9.4 Company Profile: Shangri-La Hotels and Resorts
9.5 Company Profile: Hyatt Hotel and Casino Manila
9.6 Company Profile: Pan Pacific Manila
9.7 Company Profile: Crowne Plaza Manila Galleria
9.8 Company Profile: Sofitel Philippine Plaza Manila
10 Car Rental in the Philippines
10.1.1 Key trends
10.1.3 Key locations
10.2.1 Market value by customer type and rental location
10.2.2 Fleet size
10.2.3 Number of rental occasions
10.2.4 Number of rental days
10.2.5 Average rental length
10.2.6 Utilization rate
10.2.7 Average revenue per day
10.3.2 Brand presence in key locations
10.4 Company Profile: Avis Philippines
10.5 Company Profile: Hertz Rent a Car (Philippines)
10.6 Company Profile: Europcar Philippines
10.7 Company Profile: Gemini Transport Services, Inc.
10.8 Company Profile: Filcar Transport Services Inc.
11 Travel Intermediaries in the Philippines
11.1.1 Key trends
11.1.3 Online vs in-store

11.2.1 Market value by product type
11.2.2 Online revenues by type of intermediary or provider
11.2.3 Online revenues by type of tourist
11.2.4 In-store revenues by type of intermediary
11.2.5 In-store revenues by type of tourist
11.2.6 Travel agent revenues from domestic tourism by sales channel
11.2.7 Travel agents’ revenues from international tourism by sales channel
11.2.8 Tour operator revenues from domestic tourism by sales channel
11.2.9 Tour operator revenues from international tourism by sales channel
11.2.10 Other intermediaries revenues from domestic tourism by sales channel
11.2.11 Other intermediaries revenues from international tourism by sales channel
11.4 Company Profile: Blue Horizons Travel & Tours, Inc.
11.5 Company Profile: Uni-Orient Travel, Inc.
11.6 Company Profile: WOW Philippines Travel Agency
11.7 Company Profile: iTravel Philippines
11.8 Company Profile: Sharp Travel Service (Phils.) Inc.
12 Appendix
12.1 Methodology
12.2 Contact Us
12.3 About Timetric
12.4 Disclaimer

List of Tables
Table 1: Timetric Travel and Tourism Industry Definitions
Table 2: The Philippines – Typical Holiday Entitlement per Annum (Days)
Table 3: The Philippines – Total Population by Age (Million), 2007–2016
Table 4: The Philippines – Total Male Population by Age (Million), 2007–2016
Table 5: The Philippines – Total Female Population by Age (Million), 2007–2016
Table 6: The Philippines – Households (Million), 2007–2011
Table 7: The Philippines – Households (Million), 2011–2016
Table 8: The Philippines – Mean Household Income (US$), 2007–2011
Table 9: The Philippines – Mean Household Income (US$), 2007–2011
Table 10: The Philippines – Trips by Season (Million), 2007–2011
Table 11: The Philippines – Trips by Season (Million), 2011–2016
Table 12: The Philippines – Trips by Residents (Million), 2007–2011
Table 13: The Philippines – Trips by Residents (Million), 2011–2016
Table 14: The Philippines – Average Length of Tourism Trip, 2007–2011
Table 15: The Philippines – Average Length of Tourism Trip, 2011–2016
Table 16: The Philippines – Average National Tourism Expenditure (PHP), 2007–2011

Table 17: The Philippines – Average National Tourism Expenditure (PHP), 2011–2016
Table 18: The Philippines – Resident Income Expenditure on Tourism (%), 2007–2011
Table 19: The Philippines – Resident Income Expenditure on Tourism (%), 2011–2016
Table 20: The Philippines – Total Tourism Expenditure by Tourist Destination (PHP Billion),
2007–2011
Table 21: The Philippines – Total Tourism Expenditure by Tourist Destination (PHP Billion),
2011–2016
Table 22: The Philippines – Total Tourism Expenditure by Category (PHP Billion), 2007–2011
Table 23: The Philippines – Total Tourism Expenditure by Sector (PHP Billion), 2011–2016
Table 24: The Philippines – Number of Trips by Type (Million), 2007–2011
Table 25: The Philippines – Number of Trips by Type (Million), 2011–2016
Table 26: The Philippines – Number of Overnight Stays (Million), 2007–2011
Table 27: The Philippines – Number of Overnight Stays (Million), 2011–2016
Table 28: The Philippines – Domestic Tourism Expenditure (PHP Billion), 2007–2011
Table 29: The Philippines – Domestic Tourism Expenditure (PHP Billion), 2011–2016
Table 30: The Philippines – Domestic Tourist Accommodation Expenditure (PHP Billion),
2007–2011
Table 31: The Philippines – Domestic Tourist Accommodation Expenditure (PHP Billion),
2011–2016
Table 32: The Philippines – Domestic Tourist Entertainment and Sightseeing Expenditure (PHP
Billion), 2007–2011
Table 33: The Philippines – Domestic Tourist Entertainment and Sightseeing Expenditure (PHP
Billion), 2011–2016
Table 34: The Philippines – Domestic Tourist Foodservice Expenditure (PHP Billion), 2007–2011
Table 35: The Philippines – Domestic Tourist Foodservice Expenditure (PHP Billion), 2011–2016
Table 36: The Philippines – Domestic Tourist Retail Expenditure (PHP Billion), 2007–2011
Table 37: The Philippines – Domestic Tourist Retail Expenditure (PHP Billion), 2011–2016
Table 38: The Philippines – Domestic Tourist Transportation Expenditure (PHP Billion),
2007–2011
Table 39: The Philippines – Domestic Tourist Transportation Expenditure (PHP Billion),
2011–2016
Table 40: The Philippines – Domestic Tourist Travel Intermediation Expenditure (PHP Billion),
2007–2011
Table 41: The Philippines – Domestic Tourist Travel Intermediation Expenditure (PHP Billion),
2011–2016
Table 42: The Philippines – Domestic Tourist Expenditure on Other categories (PHP Billion),
2007–2011
Table 43: The Philippines – Domestic Tourist Expenditure on Other categories (PHP Billion),
2011–2016
Table 44: The Philippines – Average Expenditure per Domestic Tourist by Category (PHP),
2007–2011

2007–2011
Table 46: The Philippines – International Arrivals from Africa (Thousand), 2007–2011
Table 47: The Philippines – International Arrivals from Africa (Thousand), 2011–2016
Table 48: The Philippines – International Arrivals from Asia-Pacific (Million), 2007–2011
Table 49: The Philippines – International Arrivals from Asia-Pacific (Million), 2011–2016
Table 50: The Philippines – International Arrivals from Europe (Thousand), 2007–2011
Table 51: The Philippines – International Arrivals from Europe (Thousand), 2011–2016
Table 52: The Philippines – International Arrivals from the Middle East (Thousand), 2007–2011
Table 53: The Philippines – International Arrivals from the Middle East (Thousand), 2011–2016
Table 54: The Philippines – International Arrivals from North America (Thousand), 2007–2011
Table 55: The Philippines – International Arrivals from North America (Thousand), 2011–2016
Table 56: The Philippines – International Arrivals from South and Central America (Thousand),
2007–2011
Table 57: The Philippines – International Arrivals from South and Central America (Thousand),
2011–2016
Table 58: The Philippines – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 59: The Philippines – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 60: The Philippines – Inbound Tourist Expenditure (PHP Billion), 2007–2011
Table 61: The Philippines – Inbound Tourist Expenditure (PHP Billion), 2011–2016
Table 62: The Philippines – Inbound Tourist Expenditure on Accommodation (PHP Billion),
2007–2011
Table 63: The Philippines – Inbound Tourist Expenditure on Accommodation (PHP Billion),
2011–2016
Table 64: The Philippines – Inbound Tourist Expenditure on Entertainment and Sightseeing (PHP
Billion), 2007–2011
Table 65: The Philippines – Inbound Tourist Expenditure on Entertainment and Sightseeing (PHP
Billion), 2011–2016
Table 66: The Philippines – Inbound Tourist Expenditure on Foodservice (PHP Billion), 2007–2011
Table 67: The Philippines – Inbound Tourist Expenditure on Foodservice (PHP Billion), 2011–2016
Table 68: The Philippines – Inbound Tourist Expenditure on Retail (PHP Billion), 2007–2011
Table 69: The Philippines – Inbound Tourist Expenditure on Retail (PHP Billion), 2011–2016
Table 70: The Philippines – Inbound Tourist Expenditure on Transportation (PHP Million),
2007–2011
Table 71: The Philippines – Inbound Tourist Expenditure on Transportation (PHP Million),
2011–2016
Table 72: The Philippines – Inbound Tourist Expenditure on Travel Intermediation (PHP Million),
2007–2011
Table 73: The Philippines – Inbound Tourist Expenditure on Travel Intermediation (PHP Million),
2011–2016
Table 74: The Philippines – Inbound Tourist Expenditure on Other Categories (PHP Million),
2007–2011
Table 75: The Philippines – Inbound Tourist Expenditure on Other Categories (PHP Million),

2011–2016
2007–2011
Table 77: The Philippines – Average Expenditure per Inbound Tourist by Category (PHP),
2011–2016
Table 78: The Philippines – International Departures to Africa (Thousand), 2007–2011
Table 79: The Philippines – International Departures to Africa (Thousand), 2011–2016
Table 80: The Philippines – International Departures to Asia-Pacific (Million), 2007–2011
Table 81: The Philippines – International Departures to Asia-Pacific (Million), 2011–2016
Table 82: The Philippines – International Departures to Europe (Thousand), 2007–2011
Table 83: The Philippines – International Departures to Europe (Thousand), 2011–2016
Table 84: The Philippines – International Departures to the Middle East (Thousand), 2007–2011
Table 85: The Philippines – International Departures to the Middle East (Thousand), 2011–2016
Table 86: The Philippines – International Departures to North America (Thousand), 2007–2011
Table 87: The Philippines – International Departures to North America (Thousand), 2011–2016
Table 88: The Philippines – International Departures to South and Central America (Thousand),
2007–2011
Table 89: The Philippines – International Departures to South and Central America (Thousand),
2011–2016
Table 90: The Philippines – International Departures by Purpose of Visit (Thousands), 2007–2011
Table 91: The Philippines – International Departures by Purpose of Visit (Thousands), 2011–2016
Table 92: The Philippines – Number of Overnight Stays on International Trips (Million), 2007–2011
Table 93: The Philippines – Number of Overnight Stays on International Trips (Million), 2011–2016
Table 94: The Philippines – Outbound Tourism Expenditure (PHP Billion), 2007–2011
Table 95: The Philippines – Outbound Tourism Expenditure (PHP Billion), 2011–2016
Table 96: The Philippines – Outbound Tourism Expenditure on Accommodation (PHP Billion),
2007–2011
Table 97: The Philippines – Outbound Tourism Expenditure on Accommodation (PHP Billion),
2011–2016
Table 98: The Philippines – Outbound Tourism Expenditure on Entertainment and Sightseeing
(PHP Billion), 2007–2011
Table 99: The Philippines – Outbound Tourism Expenditure on Entertainment and Sightseeing
Table 100: The Philippines – Outbound Tourism Expenditure on Foodservice (PHP Billion),
2007–2011
Table 101: The Philippines – Outbound Tourism Expenditure on Foodservice (PHP Billion),
2011–2016
Table 102: The Philippines – Outbound Tourism Expenditure on Retail (PHP Billion), 2007–2011
Table 103: The Philippines – Outbound Tourism Expenditure on Retail (PHP Billion), 2011–2016
Table 104: The Philippines – Outbound Tourism Expenditure on Transportation (PHP Billion),
2007–2011
Table 105: The Philippines – Outbound Tourism Expenditure on Transportation (PHP Billion),

2011–2016
Table 106: The Philippines – Outbound Tourism Expenditure on Travel Intermediation (PHP
Billion), 2007–2011
Table 107: The Philippines – Outbound Tourism Expenditure on Travel Intermediation (PHP
Billion), 2011–2016
Table 108: The Philippines – Outbound Tourism Expenditure on Other categories (PHP Million),
2007–2011
Table 109: The Philippines – Outbound Tourism Expenditure on Other categories (PHP Million),
2011–2016
Table 110: The Philippines – Average Overseas Expenditure per Resident by category (PHP),
2007–2011
Table 111: The Philippines – Average Overseas Expenditure per Resident by category (PHP),
2011–2016
Table 112: The Philippines – Total Tourism Output by Category (PHP Billion), 2007–2011
Table 113: The Philippines – Total Tourism Output by Category (PHP Billion), 2011–2016
Table 114: The Philippines – Direct Tourism Output by Category (PHP Billion), 2007–2011
Table 115: The Philippines – Direct Tourism Output by Category (PHP Billion), 2011–2016
Table 116: The Philippines – Indirect Tourism Output by Category (PHP Billion), 2007–2011
Table 117: The Philippines – Indirect Tourism Output by Category (PHP Billion), 2011–2016
Table 118: The Philippines – Total Tourism Employment by Category (Thousand), 2007–2011
Table 119: The Philippines – Total Tourism Employment by Category (Thousand), 2011–2016
Table 120: The Philippines – Total Tourism Employment as a Percentage of Total Employment by
Category (%), 2007–2011
Table 121: The Philippines – Total Tourism Employment as a Percentage of Total Employment by
Category (%), 2011–2016
Table 122: The Philippines – Direct Tourism Employment by Category (Thousand), 2007–2011
Table 123: The Philippines – Direct Tourism Employment by Category (Thousand), 2011–2016
Table 124: The Philippines – Direct Tourism Employment as a Percentage of Total Employment
by Category (%), 2007–2011
Table 125: The Philippines – Direct Tourism Employment as a Percentage of Total Employment
by Category (%), 2011–2016
Table 126: The Philippines – Indirect Tourism Employment by Category (Thousand), 2007–2011
Table 127: The Philippines – Indirect Tourism Employment by Category (Thousand), 2011–2016
Table 128: The Philippines – Indirect Tourism Employment as a Percentage of Total Employment
by Category (%), 2007–2011
Table 129: The Philippines – Indirect Tourism Employment as a Percentage of Total Employment
by Category (%), 2011–2016
Table 130: The Philippines – Total Tourism Output Generated per Employee by Category (PHP
Thousand), 2007–2011
Table 131: The Philippines – Total Tourism Output Generated per Employee by Category (PHP
Table 132: The Philippines – Direct Tourism Output Generated per Employee by category (PHP

Table 133: The Philippines – Direct Tourism Output Generated per Employee by category (PHP
Table 134: The Philippines – Indirect Tourism Output Generated per Employee by Category (PHP
Table 135: The Philippines – Indirect Tourism Output Generated per Employee by Category (PHP
Table 136: The Philippines – Average Salary per Employee by Category (PHP Thousand),
2007–2011
Table 137: The Philippines – Average Salary per Employee by Category (PHP Thousand),
2011–2016
Table 138: The Philippines – Gross Income Generated by Total Tourism Employment by Category
Table 139: The Philippines – Gross Income Generated by Total Tourism Employment by Category
Table 140: The Philippines – Number of Seats Available by Carrier Type (Million), 2007–2011
Table 141: The Philippines – Number of Seats Available by Carrier Type (Million), 2011–2016
Table 142: The Philippines – Number of Seats Sold by Carrier Type – Business Travel (Million),
2007–2011
Table 143: The Philippines – Number of Seats Sold by Carrier Type – Business Travel (Million),
2011–2016
Table 144: The Philippines – Number of Seats Sold by Carrier Type – Leisure Travel (Million),
2007–2011
Table 145: The Philippines – Number of Seats Sold by Carrier Type – Leisure Travel (Million),
2011–2016
Table 146: The Philippines – Load Factor by Carrier Type (%), 2007–2011
Table 147: The Philippines – Load Factor by Carrier Type (%), 2011–2016
Table 148: The Philippines – Number of Passenger Kilometers Available by Carrier Type (Billion),
2007–2011
Table 149: The Philippines – Number of Passenger Kilometers Available by Carrier Type (Billion),
2011–2016
Table 150: The Philippines – Number of Revenue-Generating Passenger Kilometers by Carrier
Type (Billion), 2007–2011
Table 151: The Philippines – Number of Revenue-Generating Passenger Kilometers by Carrier
Type (Billion), 2011–2016
Table 152: The Philippines – Revenue per Passenger by Carrier Type (PHP), 2007–2011
Table 153: The Philippines – Revenue per Passenger by Carrier Type (PHP), 2011–2016
Table 154: The Philippines – Total Revenue by Carrier Type (PHP Million), 2007–2011
Table 155: The Philippines – Total Revenue by Carrier Type (PHP Million), 2011–2016
Table 156: Philippine Airlines, Inc., Key Facts
Table 157: Philippine Airlines, Inc., Key Employees
Table 158: Cebu Air, Inc., Key Facts

Table 159: Cebu Air, Inc., Key Employees
Table 160: Zest Airways Inc., Key Facts
Table 161: Zest Airways Inc., Key Employees
Table 162: Airphil Express, Key Facts
Table 163: Airphil Express, Key Employees
Table 164: South East Asian Airlines (SEAIR), Inc., Key Facts
Table 165: South East Asian Airlines (SEAIR), Inc., Key Employees
Table 166: The Philippines – Number of Hotel Establishments by Accommodation Type,
2007–2011
Table 167: The Philippines – Number of Hotel Establishments by Accommodation Type,
2011–2016
Table 168: The Philippines – Number of Available Hotel Rooms by Accommodation Type,
2007–2011
Table 169: The Philippines – Number of Available Hotel Rooms by Accommodation Type,
2011–2016
Table 170: The Philippines – Hotel Room Occupancy Rate by Accommodation Type (%),
2007–2011
Table 171: The Philippines – Hotel Room Occupancy Rate by Accommodation Type (%),
2011–2016
Table 172: The Philippines – Number of Room Nights Available by Accommodation Type (Million),
2007–2011
Table 173: The Philippines – Number of Room Nights Available by Accommodation Type (Million),
2011–2016
Table 174: The Philippines – Number of Room Nights Occupied by Accommodation Type (Million),
2007–2011
Table 175: The Philippines – Number of Room Nights Occupied by Accommodation Type (Million),
2011–2016
Table 176: The Philippines – Average Revenue per Available Room by Accommodation Type
(PHP), 2007–2011
Table 177: The Philippines – Average Revenue per Available Room by Accommodation Type
(PHP), 2007–2011
Table 178: The Philippines – Revenue per Occupied Room by Accommodation Type (PHP),
2007–2011
Table 179: The Philippines – Revenue per Occupied Room by Accommodation Type (PHP),
2011–2016
Table 180: The Philippines – Total Revenue Per Available Room by Accommodation Type (PHP),
2007–2011
Table 181: The Philippines – Total Revenue Per Available Room by Accommodation Type (PHP),
2011–2016
Table 182: The Philippines – Total Hotel Revenue by Accommodation and Customer Types (PHP
Billion), 2007–2011
Table 183: The Philippines – Total Hotel Revenue by Accommodation and Customer Types (PHP

Billion), 2007–2011
Table 184: The Philippines – Number of Hotel Guests by Accommodation and Customer Types
(Thousand), 2007–2011
Table 185: The Philippines – Number of Hotel Guests by Accommodation and Customer Types
(Thousand), 2011–2016
Table 186: Shangri-La Hotels and Resorts, Key Facts
Table 187: Shangri-La Hotels and Resorts, Key Employees
Table 188: Hyatt Hotel and Casino Manila, Key Facts
Table 189: Hyatt Hotel and Casino Manila, Key Employees
Table 190: Pan Pacific Manila, Key Facts
Table 191: Pan Pacific Manila, Key Employees
Table 192: Crowne Plaza Manila Galleria, Key Facts
Table 193: Crowne Plaza Manila Galleria, Key Employees
Table 194: Sofitel Philippine Plaza Manila, Key Facts
Table 195: Sofitel Philippine Plaza Manila, Key Employees
Table 196: The Philippines – Car Rental Market Value by Customer Type and Rental Location
(PHP Million), 2007–2011
Table 197: The Philippines – Car Rental Market Value by Customer Type and Rental Location
Table 198: The Philippines – Car Rental Fleet Size, 2007–2011
Table 199: The Philippines – Car Rental Fleet Size, 2011–2016
Table 200: The Philippines – Number of Car Rental Occasions (Million), 2007–2011
Table 201: The Philippines – Number of Car Rental Occasions (Million), 2011–2016
Table 202: The Philippines – Number of Car Rental Days (Million), 2007–2011
Table 203: The Philippines – Number of Car Rental Days (Million), 2011–2016
Table 204: The Philippines – Average Car Rental Length (Days), 2007–2011
Table 205: The Philippines – Average Car Rental Length (Days), 2011–2016
Table 206: The Philippines – Car Rental, Market Utilization Rate (%), 2007–2011
Table 207: The Philippines – Car Rental, Market Utilization Rate (%), 2011–2016
Table 208: The Philippines – Average Car Rental Revenue per Day (PHP), 2007–2011
Table 209: The Philippines – Average Car Rental Revenue per Day (PHP), 2011–2016
Table 210: Avis Philippines, Key Facts
Table 211: Avis Philippines, Key Employees
Table 212: Hertz Rent a Car (Philippines), Key Facts
Table 213: Hertz Rent a Car (Philippines), Key Employees
Table 214: Europcar Philippines, Key Facts
Table 215: Europcar The Philippines, Key Employees
Table 216: Gemini Transport Services, Inc., Key Facts
Table 217: Gemini Transport Services, Inc., Key Employees
Table 218: Filcar Transport Services Inc., Key Facts
Table 219: Filcar Transport Services Inc., Key Employees
Table 220: The Philippines – Travel Intermediaries Industry Value by Product Type (PHP Million),

2007–2011
Table 221: The Philippines – Travel Intermediaries Industry Value by Product Type (PHP Million),
2011–2016
Table 222: The Philippines – Travel Intermediaries Online Revenues by Provider (PHP Million),
2007–2011
Table 223: The Philippines – Travel Intermediaries Online Revenues by Provider (PHP Million),
2011–2016
Table 224: The Philippines – Travel Intermediaries Online Revenues by Type of Tourist (PHP
Million), 2007–2011
Table 225: The Philippines – Travel Intermediaries Online Revenues by Type of Tourist (PHP
Million), 2011–2016
Table 226: The Philippines – Travel Intermediaries In-Store Revenues by Provider (PHP Billion),
2007–2011
Table 227: The Philippines – Travel Intermediaries In-Store Revenues by Provider (PHP Billion),
2011–2016
Table 228: The Philippines – Travel Intermediaries In-Store Revenues by Type of Tourist (PHP
Billion), 2007–2011
Table 229: The Philippines – Travel Intermediaries In-Store Revenues by Type of Tourist (PHP
Billion), 2011–2016
Table 230: The Philippines – Travel Agent Revenues from Domestic Tourism by Sales Channel
Table 231: The Philippines – Travel Agent Revenues from Domestic Tourism by Sales Channel
Table 232: The Philippines – Travel Agent Revenues from International Tourism by Sales Channel
Table 233: The Philippines – Travel Agent Revenues from International Tourism by Sales Channel
Table 234: The Philippines – Tour Operator Revenues from Domestic Tourism by Sales Channel
Table 235: The Philippines – Tour Operator Revenues from Domestic Tourism by Sales Channel
Table 236: The Philippines – Tour Operator Revenues from International Tourism by Sales
Channel (PHP Million), 2007–2011
Table 237: The Philippines – Tour Operator Revenues from International Tourism by Sales
Table 238: The Philippines – Other Intermediaries Revenues from Domestic Tourism by Sales
Table 239: The Philippines – Other Intermediaries Revenues from Domestic Tourism by Sales
Table 240: The Philippines – Other Intermediaries Revenues from International Tourism by Sales
Table 241: The Philippines – Other Intermediaries Revenues from International Tourism by Sales

Table 242: Blue Horizons Travel & Tours, Inc., Key Facts
Table 243: Blue Horizons Travel & Tours, Inc., Key Employees
Table 244: Uni-Orient Travel, Inc., Key Facts
Table 245: Uni-Orient Travel, Inc., Key Employees
Table 246: WOW Philippines Travel Agency, Key Facts
Table 247: WOW Philippines Travel Agency, Key Employees
Table 248: iTravel Philippines, Key Facts
Table 249: iTravel Philippines, Key Employees
Table 250: Sharp Travel Service (Phils.) Inc., Key Facts
Table 251: Sharp Travel Service (Phils.) Inc., Key Employees

List of Figures
Figure 1: SWOT Analysis of the Travel and Tourism Industry in the Philippines
Figure 2: The Philippines – Total Population by Age (%), 2011
Figure 3: The Philippines – Total Male Population by Age (%), 2011
Figure 4: The Philippines – Total Female Population by Age (%), 2011
Figure 5: The Philippines – Number of Households vs Mean Household income (US$), 2007–2016
Figure 6: The Philippines – Trips by Season (Million), 2007–2016
Figure 7: The Philippines – Trips by Residents (Million), 2007–2016
Figure 8: The Philippines – Average Length of Tourism Trip, 2007–2016
Figure 9: The Philippines – Average National Tourism Expenditure per Day of Trip (PHP), 2007,
2011 and 2016
Figure 10: The Philippines – Resident Income Expenditure on Tourism (% of Total), 2007–2016
Figure 11: The Philippines – Total Tourism Expenditure by Tourist Destination (%), 2007–2016
Figure 12: The Philippines – Total Tourism Expenditure by Sector (PHP Billion), 2007–2016
Figure 13: The Philippines – Number of Trips by Type (Thousand), 2007–2016
Figure 14: The Philippines – Number of Overnight Stays (Million), 2007–2016
Figure 15: The Philippines – Domestic Tourism Expenditure (PHP Billion), 2007–2016
Figure 16: The Philippines – Domestic
Contact: sales@reportsandreports.com for more information.

The Future of Travel and Tourism in the Philippines to 2016

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