1. Ultrabooks Market to 2016 - Financial and Technological
Support from Intel Corporation Coupled with Demand from
Business Users Segment Will Drive Growth
Report Details:
Published:October 2012
No. of Pages: 80
Price: Single User License – US$3500
Ultrabooks Market to 2016 - Financial and Technological Support from Intel Corporation Coupled
with Demand from Business Users Segment Will Drive Growth
Summary
GBI Research’s new report, “Ultrabooks Market to 2016 - Financial and Technological Support
from Intel Corporation Coupled with Demand from Business Users Segment Will Drive Growth”,
provides key information and analysis on the Ultrabooks market. The Ultrabook is defined by Intel
as being any notebook using Intel processors and meeting certain chip manufacturer
specifications. However, in general the term is being used for notebooks that are lightweight (less
than four pounds), ultra-thin (less than 2.1cm thick) and have screen sizes varying from 13 to 15
inches. GBI Research expects the global Ultrabooks market to reach $75.8 billion in revenue in
2016, from just $1.3 billion in 2011, growing at a CAGR of 69.2% during 2012–2016. The high
prices of Ultrabooks compared to notebooks and tablet PCs is a major market challenge for
manufacturers like HP, Dell, ASUS and Acer. However, factors like the reduction in the processor
prices, hardware and software support, funding from Intel and reduction in flash memory prices will
have a significant impact on the overall Ultrabooks market sales in the long term. The report
provides market size figures from 2011–2016 for the Ultrabooks market, product component
revenue forecasts, and analysis of the market based on different key factors such as cost and
market share. This report is built using data and information sourced from proprietary databases,
primary and secondary research, and in-house analysis by GBI Research’s team of industry
experts.
Scope
- Technological overview of Ultrabooks, market definition, product comparisons and key
technological trends which are expected to influence the market.

2. - Market analysis of Ultrabooks by discussing the key market drivers, restraints and challenges.
- Qualitative analysis of the market by using five forces analysis and cost price analysis.
- Market analysis of the key components involved in Ultrabooks, including microprocessors, SSDs,
memory, power management and connectivity ICs.
- Market size for the total Ultrabooks market in terms of sales revenue and sales volume. This is
forecast until 2016.
- Market size and analysis of key regions, such as the Asia-Pacific region (APAC), North America,
Latin America, Europe, and the Middle East and Africa (MEA), in terms of sales volume and sales
revenue. This is forecast until 2016.
- Comprehensive profiles of key companies such as Apple, Dell, Acer, Hewlett-Packard and Intel
are also provided.
Reasons to buy
- Exploit growth opportunities across the supply chain specific to the Ultrabooks market.
- Understand the growth demand and profit potential for the market using the cost price analysis of
Ultrabooks for 2011–2016.
- Develop business strategies by understanding the trends, research and developments that are
driving the Ultrabooks market globally.
- Understand the competitors operating in the Ultrabooks market from company and organization
profiles.
- Have an in-depth understanding of the Ultrabooks market from technical and commercial
perspectives.
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from-intel-corporation-coupled-with-demand-from-business-users-segment-will-drive-growth.html
Major points covered in Table of Contents of this report include
1 Table of Contents
1 Table of Contents 6
1.1 List of Tables 8
1.2 List of Figures 9
2 Introduction 10
3 Ultrabooks - Overview 11
3.1 Market Definition 11
3.2 Product Comparisons 12
3.3 Technological Trends 12
3.3.1 Increasing Usage of SSD in Combination with HDD 12
3.3.2 Wireless Charging Technology to be a Major Feature in Future Products 13
3.3.3 Changes in Packaging of Semiconductor Components Making Product Reparability and
Battery Replacement Difficult 13
3.3.4 Availability of Ultra Thin Keyboards will Further Reduce Ultrabooks’ Thickness 14

3. 3.3.5 Touchscreen Ultrabooks will Help to Increase Product Demand 14
3.3.6 Increased Usage of Cloud Computing 14
4 Ultrabooks - Market Dynamics 16
4.1 Market Drivers 16
4.1.1 Support from Intel for Ultrabook Ecosystem Companies 16
4.1.2 Key Feature Competencies over Notebooks and Netbooks 16
4.1.3 Windows 8 OS Coupled with Sleek Form Factor will Cater to the Business Segment 17
4.2 Market Restraints 17
4.2.1 High Product Pricing a Key Factor in Slow Sales 17
4.2.2 Lack of Major Differences in Product Presentation 18
4.2.3 Majority Market Share Occupied by a Single Player 18
4.2.4 Increase in Notebook Replacement Cycles will Affect Product Sales 19
4.3 Market Challenges 19
4.3.1 Competition from Tablet PCs and Hybrid Form Factors 19
4.3.2 Control of Key Supply Chain Components by Apple will Affect Production and Pricing 20
4.3.3 Litigation Policy of Apple on Design Patents 21
5 Ultrabooks – Market Analysis 22
5.1 Porter’s Analysis 22
5.1.1 Power of Buyers 22
5.1.2 Power of Suppliers 22
5.1.3 Threat of Substitutes 22
5.1.4 Competitive Rivalry 23
5.1.5 Threat of New Entrants 23
5.2 Supply Chain Analysis 23
5.3 Cost Pricing Analysis, Ultrabooks Market 24
6 Global Ultrabooks Market Sizing and Forecasts, 2011–2016 25
6.1 Global Ultrabooks Market, Sales Revenues and Forecasts, 2011–2016 25
6.2 Global Ultrabooks Market, Sales Volumes and Forecasts, 2011–2016 27
7 Global Ultrabooks Market, Analysis and Forecasts Based on Region, 2012–2016 29
7.1 The Americas, Analysis and Forecasts, 2012–2016 30
7.1.1 North America, Analysis and Forecasts, 2012–2016 32
7.1.2 Latin America, Analysis and Forecasts, 2012–2016 33
7.2 Europe and the Middle East, Analysis and Forecasts, 2012–2016 34
7.2.1 Western Europe, Analysis and Forecasts, 2012–2016 36
7.2.2 Central and Eastern Europe, Analysis and Forecasts, 2012–2016 41
7.2.3 Middle East and Africa, Analysis and Forecasts, 2012–2016 42
7.3 Asia-Pacific, Analysis and Forecasts, 2012–2016 43
7.3.1 China, Analysis and Forecasts, 2012–2016 45
7.3.2 Japan, Analysis and Forecasts, 2012–2016 46
7.3.3 South Korea, Analysis and Forecasts, 2012–2016 47
7.3.4 Rest of Asia-Pacific, Analysis and Forecasts, 2012–2016 48
8 Global Ultrabooks Market, Analysis and Forecasts Based on Components, 2011–2016 49

4. 8.1 Microprocessors, Analysis and Forecasts, 2011–2016 50
8.2 Memory, Analysis and Forecasts, 2011–2016 52
8.3 Power Management, Analysis and Forecasts, 2011–2016 53
8.4 Storage, Analysis and Forecasts, 2011–2016 54
8.5 Connectivity ICs, Analysis and Forecasts, 2011–2016 55
9 Global Ultrabooks Market, Competitive Landscape Analysis, 2011–2016 56
10 Global Ultrabooks Market, Key Company Profiles, 2011 57
10.1 Apple Inc. 57
10.1.1 Apple Inc. – Business Description 57
10.1.2 Apple Inc – Key Products and Services 58
10.1.3 Apple Inc. – SWOT Analysis 58
10.2 Intel Corp 61
10.2.1 Intel Corp – Business Description 61
10.2.2 Intel Corp – Key Products and Services 62
10.2.3 Intel Corp – SWOT Analysis 63
10.3 Hewlett-Packard 65
10.3.1 Hewlett-Packard – Business Description 65
10.3.2 Hewlett-Packard – Key Products and Services 65
10.3.3 Hewlett-Packard – SWOT Analysis 66
10.4 Acer 69
10.4.1 Acer – Business Description 69
10.4.2 Acer – Key Products and Services 70
10.4.3 Acer – SWOT Analysis 70
10.5 Dell 72
10.5.1 Dell – Business Description 72
10.5.2 Dell – Key Products and Services 73
10.5.3 Dell – SWOT Analysis 73
11 Appendix 76
11.1 About GBI Research 76
11.2 Abbreviations 76
11.3 Bibliography 77
11.4 Methodology 78
11.4.1 Market Size Estimates 78
11.4.2 Market Size Forecasts 78
11.4.3 Geographies Discussed 78
11.4.4 Coverage 78
11.4.5 Secondary Research 79
11.4.6 Primary Research 79
11.4.7 Expert Panel Validation 79
11.5 Contact Us 79
11.6 Disclaimer 80

5. 1.1 List of Tables
Table 1: Ultrabook Models Breakdown by Main Semiconductor Components, 2012 12
Table 2: Ultrabook Model Comparisons for the Presence of User Replaceable Batteries, 2012 13
Table 3: Comparison of Ultrabooks with Notebooks and Netbooks, 2012 16
Table 4: Ultrabook Model Specifications and Pricing Comparisons, 2012 18
Table 5: Tablet PCs and Notebooks, Unit Shipments, millions, 2011–2016 20
Table 6: Ultrabook ODM Companies List, 2012 23
Table 7: Ultrabooks Market, Average Selling Price Forecast ($), 2011–2016 24
Table 8: Ultrabook Sales Revenues ($bn), Global, 2011–2016 25
Table 9: Ultrabook Sales Revenues ($bn), Emerging and Mature Markets, 2011–2016 26
Table 10: Ultrabook Sales Volumes (million), Global, 2011–2016 27
Table 11: Ultrabook Sales Volumes (million), Emerging and Mature Markets, 2011–2016 28
Table 12: Ultrabooks Market, Global, Revenue by Region (%), 2012 and 2016 29
Table 13: Ultrabooks Market, The Americas, Revenue by Region (%), 2012 30
Table 14: Ultrabooks Market, The Americas, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 31
Table 15: Ultrabooks Market, North America, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 32
Table 16: Ultrabooks Market, Latin America, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 33
Table 17: Ultrabooks Market, EMEA, Revenue by Region (%), 2012 34
Table 18: Ultrabooks Market, EMEA, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 35
Table 19: Ultrabooks Market, Western Europe, Revenue by Region (%), 2012 36
Table 20: Ultrabooks Market, Western Europe, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 37
Table 21: Ultrabooks Market, the UK, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 38
Table 22: Ultrabooks Market, Germany, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 39
Table 23: Ultrabooks Market, Rest of Western Europe, Sales Volume (m) and Sales Revenue
($bn) Forecast, 2012–2016 40
Table 24: Ultrabooks Market, Central and Eastern Europe, Sales Volume (m) and Sales Revenue
($bn) Forecast, 2012–2016 41
Table 25: Ultrabooks Market, Middle East and Africa, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 42
Table 26: Ultrabooks Market, Asia-Pacific, Revenue by Region (%), 2012 43
Table 27: Ultrabooks Market, Asia-Pacific, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 44
Table 28: Ultrabooks Market, China, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 45
Table 29: Ultrabooks Market, Japan, Sales Volume (m) and Sales Revenue ($bn) Forecast,

6. 2012–2016 46
Table 30: Ultrabooks Market, South Korea, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 47
Table 31: Ultrabooks Market, Rest of Asia-Pacific, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 48
Table 32: Ultrabooks, Cost Price Breakdown by Component Type (%), 2011 50
Table 33: Ultrabooks Market, Microprocessor Revenues ($bn) Forecast, 2011–2016 51
Table 34: Ultrabooks Market, Memory Revenues ($bn) Forecast, 2011–2016 52
Table 35: Ultrabooks Market, Power Management IC Revenues ($bn) Forecast, 2011–2016 53
Table 36: Ultrabooks Market, SSD Storage Revenues ($bn) Forecast, 2011–2016 54
Table 37: Ultrabooks Market, Connectivity IC Revenues ($bn) Forecast, 2011–2016 55
Table 38: Ultrabooks Market, Global, Company Share (%), 2012 and 2016 56
Table 39: Apple Inc, Key Facts, 2011 57
Table 40: Apple Inc., Key Products and Services 58
Table 41: Apple Inc, SWOT Analysis 58
Table 42: Intel Corp, Key Facts, 2011 61
Table 43: Intel Corp, Key Products and Services 62
Table 44: Intel Corp, SWOT Analysis 63
Table 45: Hewlett-Packard, Key Facts, 2011 65
Table 46: Hewlett-Packard, Key Products and Services 65
Table 47: Hewlett- Packard, SWOT Analysis 66
Table 48: Acer, Key Facts, 2011 69
Table 49: Acer, Key Products and Services 70
Table 50: Acer, SWOT Analysis 70
Table 51: Dell, Key Facts, 2011 72
Table 52: Dell, Key Products and Services 73
Table 53: Dell, SWOT Analysis 73
Table 54: Ultrabooks Market, Abbreviations 76
1.2 List of Figures
Figure 1: Tablet PCs and Notebooks, Unit Shipments, millions, 2011–2016 19
Figure 2: Ultrabooks Market, Porter’s Five Forces Analysis, 2012 22
Figure 3: Ultrabooks Market, Average Selling Price Forecast ($), 2011–2016 24
Figure 4: Ultrabook Sales Revenues ($bn), Global, 2011–2016 25
Figure 5: Ultrabook Sales Revenues ($bn), Emerging and Mature Markets, 2011–2016 26
Figure 6: Ultrabook Sales Volumes (million), Global, 2011–2016 27
Figure 7: Ultrabook Sales Volumes (million), Emerging and Mature Markets, 2011–2016 28
Figure 8: Ultrabooks Market, Global, Revenue by Region (%), 2012 29
Figure 9: Ultrabooks Market, The Americas, Revenue by Region (%), 2012 30
Figure 10: Ultrabooks Market, The Americas, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 31
Figure 11: Ultrabooks Market, North America, Sales Volume (m) and Sales Revenue ($bn)

7. Forecast, 2012–2016 32
Figure 12: Ultrabooks Market, Latin America, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 33
Figure 13: Ultrabooks Market, EMEA, Revenue by Region ($bn), 2012 34
Figure 14: Ultrabooks Market, EMEA, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 35
Figure 15: Ultrabooks Market, Western Europe, Revenue by Region ($bn), 2012 36
Figure 16: Ultrabooks Market, Western Europe, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 37
Figure 17: Ultrabooks Market, the UK, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 38
Figure 18: Ultrabooks Market, Germany, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 39
Figure 19: Ultrabooks Market, Rest of Western Europe, Sales Volume (m) and Sales Revenue
($bn) Forecast, 2012–2016 40
Figure 20: Ultrabooks Market, Central and Eastern Europe, Sales Volume (m) and Sales Revenue
($bn) Forecast, 2012–2016 41
Figure 21: Ultrabooks Market, Middle East and Africa, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 42
Figure 22: Ultrabooks Market, Asia-Pacific, Revenue by Region ($bn), 2012 43
Figure 23: Ultrabooks Market, Asia-Pacific, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 44
Figure 24: Ultrabooks Market, China, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 45
Figure 25: Ultrabooks Market, Japan, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 46
Figure 26: Ultrabooks Market, South Korea, Sales Volume (m) and Sales Revenue ($bn) Forecast,
2012–2016 47
Figure 27: Ultrabooks Market, Rest of Asia-Pacific, Sales Volume (m) and Sales Revenue ($bn)
Forecast, 2012–2016 48
Figure 28: Ultrabooks, Cost Price Breakdown by Component Type (%), 2011 49
Figure 29: Ultrabooks Market, Microprocessor Revenues ($bn) Forecast, 2011–2016 51
Figure 30: Ultrabooks Market, Memory Revenues ($bn) Forecast, 2011–2016 52
Figure 31: Ultrabooks Market, Power Management IC Revenues ($bn) Forecast, 2011–2016 53
Figure 32: Ultrabooks Market, SSD Storage Revenues ($bn) Forecast, 2011–2016 54
Figure 33: Ultrabooks Market, Connectivity IC Revenues ($bn) Forecast, 2011–2016 55
Figure 34: Ultrabooks Market, Global, Company Share (%), 2012 and 2016 56
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