In the last two years we were conducting this project. Stephan Karpischek and I did a lot of research for mobile applications in the area of retailers. The presentation only shows the basic ideas we had. If you are interested in an indepth information, please contact me.

1. NFC applications in retail Empowering the consumer since 2006

10. Core of the application Service Local data 3rd party Content Sources Easy interaction Community Sources Producer Distributor Retailer Store (ERP) Supply chain information EPCIS NFC tagged product Feedback Channel DB Usage info

11. Exemplary Use Case: LOHAS (Products) Lookup aggregation modular Content resources personalization personal profile User preferences: regional product No E726 no cholesterol ethical production Vegetarian lookup

12. Exemplary Use Case: LOHAS no geneticly modified food nutfree no cholesterol fair trade suitable for vegans product features : no geneticly modified food nutfree no cholesterol fair trade suitable for vegans preferences: Positive Lookup User preferences match with the features of the product probable: positive purches decision! 

13. Market research Detailed basket of commodities More accurate tracking of target group Matching of preferences with product features Ideal feedback channel for high quality research. Precise product identification without media break

14. Supply Chain to Consumer: Tag Benefits Serialised Global Trade Item Number (SGTIN) Supplier Distributor Store Customer Global Returnable Asset Identification (GRAI) Serial Shipping Container Code (SSCC) Mobile inventory taking Shelf management POS check-out Theft protection Everyday assistance Realtime information services Neutral information sources Pallets: Object monitoring & counting Shipping containers: Object monitoring & counting Item Level Information Information 800/900 MHz - ? 13,56 MHz A lot of information can be gathered

17. Self-checkout? (Source: http://en.wikipedia.org/wiki/Image:Wal-Mart_Self_Checkout.jpg)

18. Mobile Sales Assistant (MSA) Information at the Point of Sale

21. Solution: Mobile Sales Assistant stock information Server Application / EPCIS ERP system / stock of inventory salesperson searching for the right size EPC transfer NFC tagged jeans 1 jeans „ Prada“ Size 28 available in store 1 / 5x

23. Every great advance in science has issued from a new audacity of imagination. John Dewey kpi - Stephan Karpischek - Internet Technologist Internet Technologist , Software and Business Developer Florian Resatsch - Researcher, Entrepreneur