1.
How digital intruders are taking over the healthcare market
MHEALTH APP DEVELOPER ECONOMICS 2017
CURRENT STATUS AND FUTURE TRENDS
©Research2Guidance 2017

2.
RESEARCH2GUIDANCE IS A MARKET-LEADING ANALYST AND STRATEGY
CONSULTANCY FOR DIGITAL HEALTH
8 6 50
YEARS IN BUSINESS
10 CONSULTANTS
SPECIALIZED ON
DIGITAL HEALTH
RUNNING WORLD’S
BIGGEST ANNUAL
MHEALTH RESEARCH
PROGRAM SINCE 6 YEARS
SERVED 50 FORTUNE 500
CLIENTS TO DEFINE THE
MOBILE APP STRATEGY
HEADQUARTERED IN BERLIN
50K
CONTACT BASE OF
50K MHEALTH
DEVELOPERS AND
PUBLISHERS
LEADERS IN MOBILE APP STRATEGY FOR THE HEALTHCARE INDUSTRY
R2GAT A GLANCE
©Research2Guidance 2017

3.
MHEALTH ECONOMICS 2017 – CURRENT STATUS AND FUTURE TRENDS
TABLE OF CONTENTS
▪ The digital health market continues to segment
and establish
▪ Report Summary: The big 10 report take-aways
▪ The digital and mobile health market continues
to grow
▪ Characteristics of digital health app publishers
and the impact of digital intruders on the
healthcare industry
▪ Publishers’ experience: Digital and mobile
health still attracts new entrants every year
▪ Outlook: Conditions and technologies shaping
the digital health market in the future
©Research2Guidance 2017

4.
MHEALTH APP DEVELOPER ECONOMICS IS THE LARGEST RESEARCH
PROGRAM ABOUT MHEALTH APP PUBLISHING GLOBALLY
The mHealth App Developer Economics 2017, is the seventh edition of the largest global digital health study.
The report results are based on answers of more than 2,400 mHealth app developers and healthcare professionals.
Read through this summary presentation
Download the full 26 pages report
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Get in contact: markus.pohl@research2guidance.com
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©Research2Guidance 2017

5.
THE MHEALTH APP DEVELOPER ECONOMICS PROGRAM REPRESENTS THE
GLOBAL MHEALTH APP MARKET
2,400
mHealth practitioners
Share of survey participants by region
47%
Europe
36%
North
America 11%
APAC
2%
Africa
4%
South
America
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400
©Research2Guidance 2017
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Full Report Here

6.
INTEREST IN DIGITAL HEALTH FROM INDUSTRY OUTSIDERS IS DECLINING,
BUT IS HIGHER THAN EVER AMONGST HEALTHCARE INSIDERS
Timeline 2007-2017 of Google searches globally for the keyword “digital health” comparing users from
the internet/telco industry and from the healthcare industry
Source: Google trends 2007-2017. Values ​​indicate the search interest relative to the highest point in the chart. Value 100
stands for the highest popularity of this search term. Value 50 means that the term was half as popular. Value 0 corresponds
to a popularity of less than 1% compared to the maximum value.
201720132009 20112007 2015
Users from the health industryUsers from the internet/telco industry
NumberofsearchesinGoogle
©Research2Guidance 2017
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Full Report Here

7.
1 2 3 4 5
+36%
1.7
+7%
+16%
3.7 BN HEALTH APPS WILL BE DOWNLOADED IN 2017
BIGGEST SHARE COMES FROM ANDROID
+35%
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400
Estimated total downloads of mHealth apps (billions)
Android
iOS
Windows Phone
Others
2.3
3.0
3.2
3.7
©Research2Guidance 2017
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Full Report Here

8.
SUPPLY IS OUTGROWING DEMAND – GROWTH RATE OF APP PUBLISHERS IS
HIGHER THAN ANNUAL DOWNLOAD GROWTH RATE OF MHEALTH APPS
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400
-
1
2
3
4
5
6
-
20,000
40,000
60,000
80,000
1 2 3
Thousands
billions
# of app publishers
# of annual downloads
Number of downloads of health apps; number of health app publishers 2015-2017
©Research2Guidance 2017
Download
Full Report Here

9.
-
20
40
60
80
100
120
140
160
180
1 2 3 4 5
Thousands
Series1
325,000 MHEALTH APPS AVAILABLE – GOOGLE PLAY STORE IS NOW
NUMBER ONE FOR HEALTHCARE APPS, OVERTAKING APPLE APP STORE
Number of mHealth apps displayed in App Stores
+20%
+50%
78,000 new additions
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400
©Research2Guidance 2017
Download
Full Report Here

10.
INVESTMENTS INTO DIGITAL HEALTHCARE START-UPS SUM UP TO $5.4 BN
GLOBALLY IN 2016
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400; Rockhealth (2017);
Crunchbase (2017)
$3.0B
$2.4B
$90M
Phase MVP
Early stage
Seed & Series A
Later stage
Series B-D+
Investment
vehicle
Accelerator/
incubator
VC VC
Investments into healthcare start-ups in 2016 globally
©Research2Guidance 2017
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Full Report Here

11.
28%
pure digital
market players
Pharma 6%
Healthcare
60%
Health insurance 6%
Hospital 5%
Telehealth service 3%
Medical Publishers 1%
Sport/ Fitness company 1%
mHealth app
company 26%
IT/Tech
company 13%
Consultancy/ Market
research company 5%
App developer/ Agency 4%
Telecommunications 1%
University 4%
Non-profit organization (NGO) 3%
Education/Training company 3%
Government 1%
Investor 1%
Other 6%
Medical device 9%
Traditional
Digital health 28%
Non-
health-
care
23%
Accelerator/Incubator 2%
DIGITAL INTRUDERS: THE HEALTHCARE MARKET IS SHAKEN UP BY NEW,
PURELY DIGITAL MARKET PLAYERS
Your organization is best described as:
Independent practitioner 1%
health-
care
32%
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400
©Research2Guidance 2017
Download
Full Report Here

12.
Level of inexperienced
publishers is decreasing.
Level of
experienced
publishers is
increasing.
8%
4%
7%
8%
13% 13%
16%
22%
10%
12%
7%
6%
8%
11%
12%
16%
18%
10%
1 2 3 4 5 6 7 8 9
Series1 Series2
H1 each
cohort
THE MARKET FOR MOBILE HEALTH STILL ATTRACTS NEW ENTRANTS.
OVERALL APP PUBLISHERS ARE GETTING MORE EXPERIENCED.
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400
Publishing year of first mHealth app
©Research2Guidance 2017
Download
Full Report Here

13.
0%
20%
40%
60%
80%
100%
2010 2011 2012 2014 2015 2016 2017
Diabetes
Obesity
Hypertension
Depression
CHD
Note: Study wasn‘t conducted in 2013.
DIABETES REMAINS THE LEADING THERAPY FIELD FOR MHEALTH
SOLUTIONS; DEPRESSION AS FIELD FOR MHEALTH ON A STEADY RISE
SUCCESSFUL
PUBLISHERS*
2017
*Successful publishers = >1M USD revenue
and max 500 employees
Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400
Therapy fields with the best market potential for mHealth in the next 5 years
©Research2Guidance 2017
Download
Full Report Here

14.
DOWNLOAD THE FULL MHEALTH APP ECONOMICS 2017 REPORT
THE LARGEST STUDY ON MHEALTH AND DIGITAL HEALTH APPS
▪ 7th edition
▪ 2,400+ mHealth app developers and healthcare professionals
▪ Digital health market status and the market developments in
the next 5 years
▪ The future number one distribution channel for mHealth apps
▪ Investments into digital health
▪ Most disruptive technologies
▪ Best therapy fields
▪ and much, much more
▪ 26 pages, 18 charts
▪ Published November 2017
Get Full mHealth Report For Free
©Research2Guidance 2017