1. Betting Shops - UK - February 2014
Gaming machines are now embedded within shops’ culture and all-round offering, contributing to the formation of social circles in shops, one of the few
things that is difficult to replicate online. Any further legislation that limits machine play would see regular visitors spend less time and money in shops, which
could have a seriously damaging effect on a sector that has become so reliant on machine players.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
figure 1: Forecast Of Gross Gambling Yield In Betting Shops, 2008/09-2018/19*
fobts Accounted For More Than Half Of Consumer Expenditure In 2012/13
figure 2: Off-course Betting Sector Breakdown Of Gross Gambling Yield, By Segment, 2012/13
companies, Brands And Innovation
independents Fall Victim To Big Brand Domination
figure 3: Share Of Premises, By Operator, March 2013
the Consumer
visiting Remains Stable Despite Online Surge
figure 4: Betting Shop Visiting Habits, December 2013
one In Ten Visitors Play Machines, Which Make Up Over Half Of Shops’ Profits
figure 5: Activities That Betting Shop Visitors Have Taken Part In Within A Betting Shop In The Past 12 Months, December 2013
desire For Modernisation Suggests A Need For More Refurbishments
figure 6: Visitors’ Attitudes Towards Betting Shops, December 2013
opportunity For Shops To Highlight Non-sports Offering
figure 7: Non-visitors’ Attitudes Towards Betting Shops, December 2013
what We Think
issues In The Market
if The Government Were To Impose A Further Limit On Fobts, Would Shops Still Attract As Many Visitors?
can The Modernisation Of Shops Help Bookmakers To Attract More Punters?
how Can Shops Encourage More Non-sports Fans To Visit Premises?
will Betting Shops Still Receive A Boost During The 2014 Fifa World Cup?
trend Application
trend: Locavore
trend: Many Mes
mintel Futures: Generation Next
market Drivers
key Points
otc Sector Under Threat As Smartphone And Tablet Penetration Continues To Rise
figure 8: Smartphone And Tablet Penetration, January 2012-september 2013
exclusive Offers Give Sports Punters Even More Reason To Choose Online
financial Incentives
bet In Play
figure 9: William Hill In-play Betting Statistics, 2008 And 2012
cash In/out
figure 10: Example Of A Ladbrokes Self Service Betting Terminal (ssbt), Rolled Out In 2013
extreme Weather Conditions Hurt Shop Footfall
fobts Become A Widely Debated Issue In Parliament
addiction Raises Its Head As Self-exclusions Rise
figure 11: Betting Sector Self-exclusions, 2008/09 – 2012/13
figure 12: Locations Used To Gamble By Gamcare Clients, 2011/12-2012/13
match Fixing And Corruption In Sport Increases
figure 13: Closed Sports Betting Intelligence Unit (sbiu) Cases, October 2011-sep 2012 And October 2012-september 2013
Betting Shops - UK - February 2014

2. who’s Innovating?
key Points
next-generation Displays Help Shops To Move Into A New Era
fobts Continue To Develop By Integrating Online Play
fun Event Betting Gives Bookmakers A Wider Audience
personality Is The Key As Bookies Look To Gain Identity
market Size And Forecast
key Points
growth Set To Slow As Shops Feel The Heat
figure 14: Gross Gambling Yield In Betting Shops, 2008/09-2018/19*
favourable Sporting Results Offset Otc Wagering Decline
figure 15: Betting Shops’ Otc Turnover And Otc Gross Gambling Yield, 2011/12 And 2012/13
forecast
figure 16: Forecast Of Gross Gambling Yield In Betting Shops, 2008/09-2018/19*
forecast Methodology
segment Performance
key Points
machines Keep Growing Whilst Otc Segment Holds Its Own
figure 17: Uk Betting Shops Gross Gambling Yield, By Segment, 2011/12-2013/14*
euro 2012 Boosted Football Betting In Shops
figure 18: Off-course Betting Sector Breakdown Of Gross-gambling Yield, By Segment, 2012/13
online Sportsbooks Set To Become More Profitable Than Otc
figure 19: Betting Shops’ Over-the-counter Gross-gambling Yield Vs Online Sportsbook Gross-gambling Yield 2009-13
segment Forecasts
over-the-counter Betting
figure 20: Forecast Of Gross Gambling Yield On Over-the-counter Betting In Betting Shops, 2008/09-2018/19*
gaming Machines
figure 21: Forecast Of Gross Gambling Yield On Gaming Machines In Betting Shops, 2008/09-2018/19*
market Share
key Points
independents Fall Victim To Big Brand Domination
figure 22: Number Of Premises, By Operator, 2011-13
figure 23: Share Of Premises, By Operator, March 2013
companies And Products
key Points
william Hill Plc
figure 24: Key Financials, William Hill Plc, 2012-13
ladbrokes Plc
figure 25: Key Financials, Ladbrokes Plc, H1 2012 And H1 2013
gala Coral Group Ltd
figure 26: Financial Performance, Gala Coral Group Ltd, 2012-13
betfred Group Ltd
figure 27: Key Financials, Betfred Group Ltd, 2012-13
paddy Power Plc
figure 28: Key Financials, Paddy Power (uk Retail Division), H1 2012 And H1 2013
brand Communication And Promotion
key Points
big Five Continue To Promote Multi-channel Offer
figure 29: Uk Bookmakers’ Advertising Expenditure (excluding Online Only Brands), By Bookmaker, 2010-13
figure 30: Share Of Uk Bookmakers’ Advertising Expenditure (excluding Online Only Brands), By Bookmaker, December 2012-november 2013
tv Expenditure Doubles In Three Years As Brands Push Bet In Play
figure 31: Uk Bookmakers’ Advertising Expenditure (excluding Online Only Brands), By Media Type, 2010-13
the Consumer – Betting Shop Visiting Habits
key Points
visiting Remains Stable Despite Online Surge
figure 32: Betting Shop Visiting Habits, 2011-13
Betting Shops - UK - February 2014

3. casino Games And Numbers Could Help Address Gender Imbalance
figure 33: Betting Shop Visiting Habits, By Gender, December 2013
regular Shop Visitors On Lower Incomes Than Online Gamblers
figure 34: Current Betting Shop Visitors, By Household Income And Age, December 2013
the Consumer – Betting Shop Activities
key Points
one In Ten Visitors Play Machines, Which Make Up Over Half Of Shops Profits
figure 35: Activities That Betting Shop Visitors Have Taken Part In Within A Betting Shop In The Past 12 Months, December 2013
figure 36: Activities That Betting Shop Visitors Have Taken Part In Within A Betting Shop In The Past 12 Months, December 2013 And Off-course Betting
Sector Breakdown Of Gross-gambling Yield, By Segment, 2012/13
machines Help To Bring Younger Consumers Into Shops
figure 37: Betting Shop Activities, By Age, December 2013
but Shops Are Still Heavily Reliant On Racing Within Otc Sector
figure 38: Breakdown Of Industry Revenue From Greyhound Racing, Horseracing And Football Betting, By Channel, April 2012-march 2013
the Consumer – Visitors’ Attitudes Towards Betting Shops
key Points
desire For Modernisation Suggests A Need For More Refurbishments
figure 39: Visitors’ Attitudes Towards Betting Shops, December 2013
younger Consumers Most Likely To Favour Online
figure 40: Visitors’ Attitudes Towards Betting Shops, By Age, December 2013
social Element Key For Frequent Visitors
the Consumer – Non-visitors’ Attitudes Towards Betting Shops
key Points
opportunity For Shops To Highlight Non-sports Offering
figure 41: Non-visitors’ Attitudes Towards Betting Shops, December 2013
almost A Fifth Of Ex-visitors Are Now More Likely To Bet Online…
figure 42: Non-visitors’ Attitudes Towards Betting Shops, By Betting Shop Visiting Habits, December 2013
but Otc Trade Remains Stable Thanks To Greater Awareness Of Sports Betting
appendix – Market Size And Forecast
figure 43: Forecast Of Gross Gambling Yield In Betting Shops, 2013/14-2018/19*
appendix – Segment Performance
figure 44: Forecast Of Gross Gambling Yield On Over-the-counter Betting In Betting Shops, 2013/14-2018/19*
figure 45: Forecast Of Gross Gambling Yield On Gaming Machines In Betting Shops, 2013/14-2018/19*
appendix – The Consumer – Betting Shop Visiting Habits
figure 46: Betting Shop Visiting Habits, December 2013
figure 47: Betting Shop Visiting Habits, By Demographics, December 2013
appendix – The Consumer – Betting Shop Activities
figure 48: Betting Shop Activities, December 2013
figure 49: Most Popular Betting Shop Activities, By Demographics, December 2013
figure 50: Next Most Popular Betting Shop Activities, By Demographics, December 2013
figure 51: Betting Shop Activities, By Betting Shop Activities, December 2013
figure 52: Betting Shop Activities, By Betting Shop Visiting Habits, December 2013
appendix – The Consumer – Visitors’ Attitudes Towards Betting Shops
figure 53: Visitors’ Attitudes Towards Betting Shops, December 2013
figure 54: Visitors’ Attitudes Towards Betting Shops, By Demographics, December 2013
figure 55: Next Most Popular Visitors’ Attitudes Towards Betting Shops, By Demographics, December 2013 (continued)
figure 56: Visitors’ Attitudes Towards Betting Shops, By Betting Shop Visiting Habits, December 2013
figure 57: Visitors’ Attitudes Towards Betting Shops, By Betting Shop Activities, December 2013
appendix – The Consumer – Non-visitors’ Attitudes Towards Betting Shops
figure 58: Non-visitors’ Attitudes Towards Betting Shops, December 2013
Betting Shops - UK - February 2014

4. figure 59: Non-visitors’ Attitudes Towards Betting Shops, By Demographics, December 2013
figure 60: Non-visitors’ Attitudes Towards Betting Shops, By Demographics, December 2013 (continued)
figure 61: Non-visitors’ Attitudes Towards Betting Shops, By Non-visitors’ Attitudes Towards Betting Shops, December 2013
figure 62: Non-visitors’ Attitudes Towards Betting Shops, By Non-visitors’ Attitudes Towards Betting Shops, December 2013 (continued)
figure 63: Non-visitors’ Attitudes Towards Betting Shops, By Betting Shop Visiting Habits, December 2013
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Betting Shops - UK - February 2014