The major mobile accessories used by customers include external batteries, USB cables, mobile cases and covers, chargers, and earphones. The competitive advantage of the players operating in the market lies in the uniqueness of the distribution channels. It consists of an array of national, regional and micro level distributors.

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2. 2
Executive summary
Socio-economic indicators
Table of contents
Introduction
Market overview
Market segmentation
Trade analysis
Key trends of the market
Market influencers
Competitive landscape
Appendix

3. 3
Executive summary – mobile accessories market in India
Overview
Trends2016 2018 2023
INR Bn
• The mobile accessories market in India is expected to expand at a compound annual growth rate (CAGR) of x%, between 2018 to 2023,
to reach a value of INR x Bn by the end of 2023
• The market has grown significantly in recent years, with immense opportunities for the market players
 Substantial increase in the adoption of smartphones and tablets have proved to be the main reason for this growth
• Global tech giants such as Samsung Electronics, and Apple are the major players operating in the mobile accessories market in India
• xx
• The growing adoption of mobile phones is acting as an opportunity for the mobile accessory companies to penetrate the market
in India
• The rise in disposable income has revolutionized the buying and spending patterns of customers towards PCs, mobile devices,
and tablets
• Change in the outlook of consumers is creating high demand for fashionable mobile accessories in India
xx
• Power banks have emerged as one of the most used mobile accessories in India
These devices address the same objective as that of turbochargers and high capacity batteries
• Different types of device stands and holders are slowly gaining popularity among millennials
• xx
• Currently, a large quantity of unbranded imported mobile accessories are sold in local stores, at much lower prices than the branded ones
As a result, the revenue of large firms is getting hindered by the activities of the unbranded grey market
• xx

4. Socio-economic indicators
Total population
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Bn
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Personpersq.km
Population density
4

5. Market definition and structure
• Mobile accessories are essential auxiliary items that can be attached to or removed from a mobile phone without damaging them or the mobile phone
• These are additional products which complement compatible mobile devices, and enhance their usage and features
• xx
Major mobile accessories
Mobile Battery
Case / Cover
Mobile Headset
Mobile Cable
Mobile Charger
Portable Speaker
xx
xx
xx
xx
xx
xx
xx
xx
xx
Major mobile devices
Feature phones Portable media players/digital
audio players
Smartphones Tablets
With the growing popularity of smartphones and other mobile devices, there is a significant demand for mobile accessories across India
Focus of study
5

6. Device name Function Examples
Power banks xx xx
Selfie sticks xx xx
Headphone splitters xx xx
USB OTGs xx xx
Bluetooth speakers xx xx
Mobile phone holders xx xx
Bluetooth headsets xx xx
External flash drives xx xx
External zoom lens xx xx
Common mobile accessories
6

7. • Distribution channels for mobile accessories in India are largely traditional
• The retail network, wholesale network, and logistics infrastructure are the major components of distribution channels
• xx
7
Value chain
Retailers
Consumers
xx
xx xx
xx
xx
xx
Mobileaccessory
company/manufacturer
Distribution partners
xx
xx
xx
xx

8. 8
2019e 2020e 2021 2022e 2023e
India historical market revenue (INR Bn) India forecasted market revenue (INR Bn)
CAGR (2016-2018): x%
CAGR (2019-2023): x%
• Decreasing prices of mobile phones is resulting in the higher penetration of smartphones in India
This, in turn, is fueling the growth of the mobile phone accessories market in India
• Improved Internet access is strengthening the sale of mobile accessories online
• xx
Key
observations
• The mobile accessories market in India is projected to expand at a compound annual growth rate (CAGR) of ~x% to reach INR x Bn by 2023, from INR x Bn in 2018
• The evolution of smartphones has caused a shift in consumers’ behavior, creating demand for different types of accessories
Mobile accessories market in India - overview
2016 2017 2018

9. 9
Mobile accessories market in India - segment overview
• Protective cases account for a relatively higher share of the revenue
among the various mobile accessories
• For catering to the demands of fashion-conscious consumers,
companies are focusing on manufacturing protective cases that are in
line with their preferences
• xx
2016 2023e
INRBn
CAGR (2016- 2023e): x%
Protective cases
India market size and growth forecast (INR Bn)
Segment definition
• Technological innovations by companies have triggered the sale of
wireless headphones and earphones in India
• Sony Corp, Skull Candy Inc., and JBL Inc., are some of the leading
manufacturers of audio accessories for mobile phones, in India
• xx
2016 2023e
INRBn
CAGR (2016- 2023e): x%
Wireless headphones and earphones
India market size and growth forecast (INR Bn)
Segment definition

10. Export: HS code
2015 2016 2017 2018
Export (value)
2015 2016 2017 2018
Export (volume)
10

11. Export segmentation: HS code
Country-wise segmentation (based on value)
Country A
Country B
Country C
Country D
Country E
Country F
2017
Country A
Country B
Country C
Country D
Country E
Country F
2018
Country-wise segmentation (based on volume)
Country A
Country B
Country C
Country D
Country E
Country F
Country A
Country B
Country C
Country D
Country E
Country F
2017 2018
11

12. Import: HS code
2015 2016 2017 2018
Import (value)
2015 2016 2017 2018
Import (volume)
12

13. Import segmentation: HS code
Country-wise segmentation (based on value)
Country A
Country B
Country C
Country D
Country E
Country F
2017
Country A
Country B
Country C
Country D
Country E
Country F
2018
Country-wise segmentation (based on volume)
Country A
Country B
Country C
Country D
Country E
Country F
Country A
Country B
Country C
Country D
Country E
Country F
2017 2018
13

14. 14
Influx of high capacity
batteries
Increased usage of
external batteries and
power banks
Increasing demand for
compact, retractable
cables
Increase in usage of
multifunctional cables
• Handset manufacturers are equipping mobile devices, especially smartphones, with
high capacity batteries to enhance their usability
• xx
• Use of power banks and external batteries have picked up recently in India
These devices have the same functions as that of turbochargers and high-capacity
batteries
• xx
• Compact, retractable data cables are the ones that are used the most for mobile
devices
• xx
• Manufacturers of mobile accessories have introduced multifunctional cables
These cables can be used for charging different devices that have the same
charging ports
• xx
Key market trends

15. Market drivers
• By 2020, smartphone shipment in India is expected to reach x Mn units, expanding at a
CAGR of ~x% from 2016
• Increasing adoption of mobile phones is creating business opportunities for mobile
accessory companies in India
• xx
01
Rising adoption of smartphones
• Rising disposable income has significantly changed the buying and spending patterns of
customers
• They are spending a large amounts of money on PCs, mobile devices, tablets, and other
devices
• This, in turn, is boosting the mobile accessories market in India
• xx
02
Increase in disposable income
15

16. • Rate of adoption of smartphones is low in rural India, mainly due to budgetary
constraints, and people’s inability to comprehend how complicated devices work
• Since ~x% of the population is rural based, lower adoption of smartphones in such
areas hinders the growth of the overall mobile accessories market in India
• xx
01
• Currently, the mobile accessories market in India is largely driven by imports
• These products are mainly sold in local stores, thus feeding the demand for cheaper mobile accessories
as compared to branded ones
• Hence, unbranded grey market offerings are restricting the market for branded products
• xx
02
Flourishing grey market
Low smartphone penetration in rural areas
16
Market challenges

17. Public: domestic company – company A
17
Company information
Products and services
Corporate address xx
Tel no. xx
Fax no. xx
Website xx
Year of incorporation Xx
Stock exchange : ticker xx
Key people
Name Designation
Person 1 xx
Person 2 xx
Person 3 xx
Person 4 xx
Business description
• xx
Category Products and services
Category 1 xx
Category 2 xx

18. 18
Financial snapshot
2015 2016 2017 2018
Particulars FY 2015 FY 2016 FY 2017 FY 2018
Profitability ratios
Gross margin % xx xx xx xx
Net income margin % xx xx xx xx
EBITDA margin % xx xx xx xx
EBITA margin % xx xx xx xx
EBIT margin % xx xx xx xx
Return on assets % xx xx xx xx
Return on capital % xx xx xx xx
Return on equity % xx xx xx xx
Return on common equity % xx xx xx xx
Liquidity ratios xx xx xx xx
Current ratio xx xx xx xx
Quick ratio xx xx xx xx
Leverage ratios xx xx xx xx
Total debt/equity xx xx xx xx
Total debt/capital xx xx xx xx
Interest coverage xx xx xx xx
Efficiency ratios xx xx xx xx
Total asset turnover xx xx xx xx
Fixed asset turnover xx xx xx xx
Accounts receivable turnover xx xx xx xx
Inventory turnover xx xx xx xx
Key ratios
Indicators Value
Market capitalization (INR Mn) xx
Total enterprise value (INR Mn) xx
Key financial performance indicators
Public: domestic company – company A (continued)

19. Key business segments Key geographical segments
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Country A
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Segment 1
Company A
has been operating solely in the
business of segment 1 for the last four
years
Company A
has been operating solely in country A
for the last four years
19
Public: domestic company – company A (continued)

20. Private: domestic company – company B
20
Company information
Products and services
Corporate address xx
Tel no. xx
Fax no. xx
Website xx
Year of incorporation xx
Key people
Name Designation
Person 1 xx
Person 2 xx
Person 3 xx
Person 4 xx
Business description
• xx
Category Products and services
Category 1 xx
Category 2 xx

21. Appendix
21
Research methodology
Secondary research
Print media
Annual reports
of companies
Leading
newspapers
Magazines and
journals
Open sources
Company
website
Premium
databases
Electronic
media
Developed by internal team of market analysts who track government statistics, consumer and trade association statistics, market research reports, annual company reports and
accounts, directories, press articles from around the world and online databases. The effect of macroeconomic and demographic factors influencing consumer spending patterns have
been considered while analyzing the current market dynamics and predicting growth forecasts.

22. Appendix
22
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